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Digital Wayfinding Designer

Insight Global, Miami, FL, United States


Overview

The Senior Digital Wayfinding Designer leads the design and delivery of intuitive, user‑centered wayfinding systems across both

digital and physical environments . This role blends spatial thinking, digital experience design, and brand integration to create seamless navigation experiences that connect people, place, and technology across complex spaces.
You will own end‑to‑end wayfinding strategy—from user research and journey mapping to implementation—working closely with designers, developers, architects, and clients to reduce friction and improve movement through environments.
Requirements

Proven experience in

wayfinding, UX/UI, digital design, or environmental design
Strong

user‑centered design

and spatial thinking skills
Experience designing for

digital platforms

(apps, kiosks, interactive screens, web)
Ability to translate complex environments into

simple, intuitive systems
Proficiency with

Figma ,

Adobe Creative Suite , and prototyping tools
Strong communication and presentation skills, including client-facing work
Pluses

5+ years of wayfinding experience (agency or architectural firm preferred)
Bachelor’s degree in Graphic Design, Industrial Design, Architecture, or Environmental Design
Experience working with

digital wayfinding systems
Experience across large, complex environments such as:

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