Manager Brand Marketing Sports
Versant Media, New York, NY, United States
Job Description
The Manager, Brand Marketing, Sports will support the planning, development, and execution of marketing campaigns across Versant’s sports (USA Sports, Golf Channel), as well as some entertainment properties (USA, E!, SYFY, Oxygen). This hands‑on role plays a key in day‑to‑day strategic development, campaign execution, cross‑functional coordination, and project management. The ideal candidate is detail oriented, highly collaborative, and comfortable managing multiple projects in a fast‑paced environment.
Responsibilities
Support the Director in development and execution of brand strategies for key sports properties
Manage day‑to‑day marketing campaign planning across all internal team verticals and platforms, as well as external partners
Ensure brand consistency across linear, streaming, digital, and social deliverables
Assist in gathering campaign insights, performance data, and recap materials
Create marketing materials and communication presentations showcasing larger campaign initiatives
Act as liaison to Versant’s various sports partnerships – maintaining regular correspondences with leagues across the USA Sports portfolio
Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
Maintain marketing budgets, vendor invoices, and campaign documentation
Coordinate cross‑promotional opportunities between sports and entertainment properties
Track sports marketing deliverables and updated timelines across USA Sport and Golf Channel
Manage project timelines, asset trackers, and cross‑functional workflows to ensure on‑time delivery
Organize regular status meetings, agendas, and recaps
Support larger promotional activations for specific properties or marketing campaigns
Act as a reliable day‑to‑day contact for agency partners and vendors on assigned campaigns
Support senior team members on broader brand initiatives, presentations, and planning needs
Growth Opportunities
Multi‑platform campaign strategy and execution.
Sports marketing and partnership support.
Cross‑network collaboration and stakeholder management.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
Hands‑on experience supporting multi‑platform marketing campaigns.
Strong project management and organizational skills.
Ability to work effectively in cross‑functional teams.
Strong attention to detail and comfort managing many moving parts.
Excellent written, verbal communication, and presentation skills.
Desired Characteristics
Knowledge of sports and/or entertainment marketing.
Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns.
Familiarity with digital and social media marketing platforms.
Basic understanding of media planning.
Experience working with media and promotional agencies.
Experience supporting sales or client‑facing teams is a plus.
Key Performance Indicators
Timely and accurate delivery of campaign assets.
Quality and consistency of marketing materials.
Efficiency and accuracy in project and budget tracking.
Contribution to building tactics for each campaign.
Additional Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Must be willing to travel if/when needed and visit the Stamford, CT office as required.
Must have unrestricted authorization to work in the United States.
Hybrid
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Salary Range
$90,000 - $100,000 (bonus eligible)
Benefits
Medical, dental, and vision insurance; 401(k); paid leave; tuition reimbursement; and a variety of other discounts and perks.
Equal Opportunity Statement
VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Accommodations
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
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The Manager, Brand Marketing, Sports will support the planning, development, and execution of marketing campaigns across Versant’s sports (USA Sports, Golf Channel), as well as some entertainment properties (USA, E!, SYFY, Oxygen). This hands‑on role plays a key in day‑to‑day strategic development, campaign execution, cross‑functional coordination, and project management. The ideal candidate is detail oriented, highly collaborative, and comfortable managing multiple projects in a fast‑paced environment.
Responsibilities
Support the Director in development and execution of brand strategies for key sports properties
Manage day‑to‑day marketing campaign planning across all internal team verticals and platforms, as well as external partners
Ensure brand consistency across linear, streaming, digital, and social deliverables
Assist in gathering campaign insights, performance data, and recap materials
Create marketing materials and communication presentations showcasing larger campaign initiatives
Act as liaison to Versant’s various sports partnerships – maintaining regular correspondences with leagues across the USA Sports portfolio
Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
Maintain marketing budgets, vendor invoices, and campaign documentation
Coordinate cross‑promotional opportunities between sports and entertainment properties
Track sports marketing deliverables and updated timelines across USA Sport and Golf Channel
Manage project timelines, asset trackers, and cross‑functional workflows to ensure on‑time delivery
Organize regular status meetings, agendas, and recaps
Support larger promotional activations for specific properties or marketing campaigns
Act as a reliable day‑to‑day contact for agency partners and vendors on assigned campaigns
Support senior team members on broader brand initiatives, presentations, and planning needs
Growth Opportunities
Multi‑platform campaign strategy and execution.
Sports marketing and partnership support.
Cross‑network collaboration and stakeholder management.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
Hands‑on experience supporting multi‑platform marketing campaigns.
Strong project management and organizational skills.
Ability to work effectively in cross‑functional teams.
Strong attention to detail and comfort managing many moving parts.
Excellent written, verbal communication, and presentation skills.
Desired Characteristics
Knowledge of sports and/or entertainment marketing.
Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns.
Familiarity with digital and social media marketing platforms.
Basic understanding of media planning.
Experience working with media and promotional agencies.
Experience supporting sales or client‑facing teams is a plus.
Key Performance Indicators
Timely and accurate delivery of campaign assets.
Quality and consistency of marketing materials.
Efficiency and accuracy in project and budget tracking.
Contribution to building tactics for each campaign.
Additional Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Must be willing to travel if/when needed and visit the Stamford, CT office as required.
Must have unrestricted authorization to work in the United States.
Hybrid
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Salary Range
$90,000 - $100,000 (bonus eligible)
Benefits
Medical, dental, and vision insurance; 401(k); paid leave; tuition reimbursement; and a variety of other discounts and perks.
Equal Opportunity Statement
VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Accommodations
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
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