
Marketing Coordinator
Richmond Properties, Richmond, VA, United States
Richmond Properties is looking for a proactive and detail-oriented Marketing Coordinator to support the execution of marketing campaigns.
This role will play a key part in ensuring seamless coordination between sales, marketing, and external partners. You will be responsible for campaign and content coordination, and day-to-day marketing operations in a fast-paced real estate environment.
Key Responsibilities Campaign Execution & Coordination Assist in the planning and execution of marketing campaigns across property portals, social media, email, and paid channels
Work closely with sales teams to align marketing activity with available inventory and priorities
Track campaign timelines and ensure all deliverables are met
Content & Branding Coordinate the creation of marketing materials including brochures, listings, social media posts, and presentations
Liaise with designers, videographers, and wider team to produce high-quality content
Ensure all materials are aligned with Richmond Properties’ brand guidelines
Support the creation of engaging content for social media and digital platforms
Digital Marketing Support Assist with managing social media accounts and scheduling posts
Support basic updates to the website and landing pages
Help monitor performance of paid campaigns (Google Ads, Meta Ads) and report on results
Track lead sources and campaign effectiveness
Lead Management & CRM Ensure leads from portals and campaigns are accurately captured and distributed
Maintain CRM data hygiene and assist with database management
Support email marketing campaigns and database communications
Events & Promotions Coordinate logistics, marketing materials, and on-site support for any Richmond events
Work with partners and developers on co-branded initiatives
Key Requirements 1–3 years’ experience in a marketing or coordination role (real estate experience preferred)
Strong organizational skills with the ability to manage multiple tasks and deadlines
Familiarity with property portals such as Property Finder and Bayut
Basic understanding of digital marketing (social media, email, paid ads)
Experience with CRM systems and marketing tools
Excellent communication and attention to detail
Preferred Skills Experience using tools such as Canva, Adobe Suite, or similar
Basic knowledge of Google Ads and Meta Ads
Content creation skills (copywriting, social media, video coordination)
Experience working in a fast-paced, sales-driven environment
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