Content Manager
Profisee Group Inc, Alpharetta, GA, United States
As Content Marketing Manager, you will own the strategy, systems and execution of content, driving measurable pipeline impact.
You will lead the development of an AI-enabled content engine that supports demand generation, product marketing and brand initiatives across the full buyer journey.
This includes building the workflows, processes and standards that allow content to be produced faster, with higher quality and with direct alignment to revenue outcomes.
Working closely with Demand Generation, Product Marketing, Sales and cross-functional teams, you will ensure content is operationalized, distributed and continuously optimized based on performance data.
This role reports to the Head of Global Revenue Marketing.
Performance Objectives - What You Will Accomplish
Content Strategy
Evolve the global content strategy aligned to pipeline, revenue and category positioning
Translate business priorities and campaign briefs into clear content roadmaps
Ensure content strategy spans the full funnel, from awareness through conversion and expansion
Execute a zero-click content strategy that delivers value directly within channels (LinkedIn, email, search results), reducing reliance on clicks while increasing reach, engagement and brand authority
AI-Enabled Content Production System
Design and operationalize a scalable, AI-supported content production engine
Develop workflows, prompts and processes that transform content campaign briefs into high-quality, channel-ready content
Establish standards for content reuse, repurposing and modular content development
Improve production efficiency without compromising brand voice or quality
Content Execution
Own the editorial calendar and content library aligned to campaign priorities and business goals
Lead the creation and repurposing of high-impact content across formats (thought leadership, reports, campaigns, web, email, social)
Ensure consistency in brand voice, messaging and quality across all channels
Partner with internal SMEs and external resources to produce differentiated, credible content
Pipeline & Campaign Alignment
Partner with Demand Generation, Product Marketing and Sales to develop content that drives pipeline and accelerates deals
Ensure all major campaigns are supported by content mapped to buyer journey stages and conversion goals
Align high-value offers (HVOs) and supporting content to measurable campaign outcomes
Support sales enablement with relevant, high-performing content assets
Performance Measurement & Optimization
Define and measure KPIs for content performance continuously refining the content strategy based on the data
Track and report content's contribution to engagement, conversion and pipeline influence
Cross-Functional Leadership
Serve as the central point of coordination for content across marketing, sales and partner teams
Ensure content workflows are clearly defined, scalable and consistently executed
Proactively identify risks and opportunities to improve content execution
What Success Looks Like in the Role
In 30-Days You Will
Build a deep understanding of Profisee's ICP, buyer's journey, product positioning and current campaign strategy
Audit existing content, performance, workflows and tools to identify gaps and inefficiencies
Establish relationships with Demand Generation, Product Marketing, Sales, Contractors, SEO agency and SMEs
Take over a working editorial calendar aligned to current campaign priorities (shared cross-functionally)
Manage SEO/content agency including the relationship and outcomes associated with them
Identify initial opportunities to introduce AI into content workflows
Get plugged in to marketing tools: Wordpress, Claude, Chat.GPT, Salesforce, GA4, Looker Studio, BigQuery, etc.
In 6-Months You Will
Implement core AI-supported content workflows (brief to creation to distribution to optimization)
Measurably increase content production velocity while maintaining quality and brand consistency
Ensure all integrated campaigns are supported by content mapped to buyer journey stages
Demonstrate measurable contribution of content to pipeline (engagement, conversion and influenced pipeline)
Report monthly and quarterly on content performance and process optimizations
Operate independently in managing content strategy
Drive impression growth, AI traffic and conversions through SEO by optimizing content to be easily interpreted, surfaced and cited by AI-driven search and generative engines
In 12-Months You Will
Own a fully operational, scalable content engine that supports global campaign execution
Demonstrate consistent, measurable impact on pipeline generation and revenue progression
Influence campaign strategy, messaging and positioning based on content performance insights
Establish Profisee as a credible and differentiated voice in the market through thought leadership
Continuously improve efficiency and output through advanced use of AI and process optimization
Act as a strategic partner across marketing and sales in how content drives business outcomes
Mission - Why We Exist, What We Do, and Why We Need You
Profisee exists to make data management easy, for the purpose of unlocking the power of trusted data. As a leader in Master Data Management, Profisee enables organizations to overcome data quality challenges and execute their most strategic initiatives.
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You will lead the development of an AI-enabled content engine that supports demand generation, product marketing and brand initiatives across the full buyer journey.
This includes building the workflows, processes and standards that allow content to be produced faster, with higher quality and with direct alignment to revenue outcomes.
Working closely with Demand Generation, Product Marketing, Sales and cross-functional teams, you will ensure content is operationalized, distributed and continuously optimized based on performance data.
This role reports to the Head of Global Revenue Marketing.
Performance Objectives - What You Will Accomplish
Content Strategy
Evolve the global content strategy aligned to pipeline, revenue and category positioning
Translate business priorities and campaign briefs into clear content roadmaps
Ensure content strategy spans the full funnel, from awareness through conversion and expansion
Execute a zero-click content strategy that delivers value directly within channels (LinkedIn, email, search results), reducing reliance on clicks while increasing reach, engagement and brand authority
AI-Enabled Content Production System
Design and operationalize a scalable, AI-supported content production engine
Develop workflows, prompts and processes that transform content campaign briefs into high-quality, channel-ready content
Establish standards for content reuse, repurposing and modular content development
Improve production efficiency without compromising brand voice or quality
Content Execution
Own the editorial calendar and content library aligned to campaign priorities and business goals
Lead the creation and repurposing of high-impact content across formats (thought leadership, reports, campaigns, web, email, social)
Ensure consistency in brand voice, messaging and quality across all channels
Partner with internal SMEs and external resources to produce differentiated, credible content
Pipeline & Campaign Alignment
Partner with Demand Generation, Product Marketing and Sales to develop content that drives pipeline and accelerates deals
Ensure all major campaigns are supported by content mapped to buyer journey stages and conversion goals
Align high-value offers (HVOs) and supporting content to measurable campaign outcomes
Support sales enablement with relevant, high-performing content assets
Performance Measurement & Optimization
Define and measure KPIs for content performance continuously refining the content strategy based on the data
Track and report content's contribution to engagement, conversion and pipeline influence
Cross-Functional Leadership
Serve as the central point of coordination for content across marketing, sales and partner teams
Ensure content workflows are clearly defined, scalable and consistently executed
Proactively identify risks and opportunities to improve content execution
What Success Looks Like in the Role
In 30-Days You Will
Build a deep understanding of Profisee's ICP, buyer's journey, product positioning and current campaign strategy
Audit existing content, performance, workflows and tools to identify gaps and inefficiencies
Establish relationships with Demand Generation, Product Marketing, Sales, Contractors, SEO agency and SMEs
Take over a working editorial calendar aligned to current campaign priorities (shared cross-functionally)
Manage SEO/content agency including the relationship and outcomes associated with them
Identify initial opportunities to introduce AI into content workflows
Get plugged in to marketing tools: Wordpress, Claude, Chat.GPT, Salesforce, GA4, Looker Studio, BigQuery, etc.
In 6-Months You Will
Implement core AI-supported content workflows (brief to creation to distribution to optimization)
Measurably increase content production velocity while maintaining quality and brand consistency
Ensure all integrated campaigns are supported by content mapped to buyer journey stages
Demonstrate measurable contribution of content to pipeline (engagement, conversion and influenced pipeline)
Report monthly and quarterly on content performance and process optimizations
Operate independently in managing content strategy
Drive impression growth, AI traffic and conversions through SEO by optimizing content to be easily interpreted, surfaced and cited by AI-driven search and generative engines
In 12-Months You Will
Own a fully operational, scalable content engine that supports global campaign execution
Demonstrate consistent, measurable impact on pipeline generation and revenue progression
Influence campaign strategy, messaging and positioning based on content performance insights
Establish Profisee as a credible and differentiated voice in the market through thought leadership
Continuously improve efficiency and output through advanced use of AI and process optimization
Act as a strategic partner across marketing and sales in how content drives business outcomes
Mission - Why We Exist, What We Do, and Why We Need You
Profisee exists to make data management easy, for the purpose of unlocking the power of trusted data. As a leader in Master Data Management, Profisee enables organizations to overcome data quality challenges and execute their most strategic initiatives.
#J-18808-Ljbffr