YouTube Coordinating Editor
National Hockey League (NHL), New York, NY, United States
About the National Hockey League
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. The NHL seeks dynamic, energetic and impactful individuals who share the philosophy that Hockey is for Everyone.
Summary
The NHL Productions Digital team is seeking a Coordinating Editor with a proven track record in YouTube editing, analytics, and audience development. The role requires deep understanding of YouTube—from crafting high‑retention edits to interpreting data and shaping content strategy.
The successful candidate will help define the NHL’s YouTube channel by using performance insights to guide creative decisions and build formats that keep fans watching, taking projects from concept to publication, and ensuring every video feels unmistakably NHL and engineered for YouTube success.
Essential Duties and Responsibilities
Edit and shape long‑form YouTube videos that focus on strong openings and clear narrative arcs, mindful of pacing for retention, watch time, and visual clarity.
Work with YouTube Studio and analytics tools, using performance data such as retention, watch time, and CTR to evaluate video success and inform creative and editorial decisions.
Demonstrate advanced knowledge of thumbnail creation and optimization, pulling elements directly from edits to maximize CTR while maintaining brand integrity.
Implement audience engagement strategies, including A/B testing thumbnails and titles, managing community comments, and leveraging feedback to inform content decisions.
Build and improve content designed specifically for YouTube, such as recurring series, multi‑episode stories, and high‑profile event programming.
Edit and deliver sponsored YouTube content that feels authentic, respects the audience, and is performance‑driven.
Produce and support live and live‑to‑tape YouTube streams, including pre‑ and post‑event content.
Maintain strong project‑management or multitasking abilities to balance multiple deadlines.
Qualifications
Submit a portfolio, demo reel, or links to previous YouTube projects that demonstrate strong storytelling, high‑level editing ability, and a proven ability to grow or engage audiences. Work samples should showcase long‑form storytelling, series‑based formats, or sports content engineered for retention and engagement.
Minimum 8 years of experience producing digital‑first video content in sports or entertainment, with a proven track record of success on YouTube or creator‑driven platforms, including audience growth and high‑performing projects.
Demonstrated expertise in YouTube SEO, including keyword research, optimizing metadata (titles, tags, descriptions), and implementing channel‑optimization best practices.
7–10 years of advanced, hands‑on experience with Adobe Premiere Pro, After Effects, and Photoshop for editing, motion graphics, and thumbnail creation.
Strong understanding of content strategies, audience behaviors, and best practices across major social video platforms, with an emphasis on how YouTube differs from TikTok, Instagram, and broadcast.
Experience producing branded or sponsored content integrations that authentically engage the audience, maintain editorial integrity, and deliver measurable value for partners.
Proven ability to pitch, develop, and execute new content concepts and series designed to increase viewership, deepen engagement, and drive sustainable channel growth.
Core Competencies
Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration
Benefits and Compensation
Time to Recharge : Generous paid time off—including paid holidays, vacation, personal and sick days, and an extra day for your birthday.
Health Benefits : Comprehensive health benefits for employees and eligible dependents with minimal cost.
Employee Assistance Program : Access to confidential mental, physical, and financial health resources.
Childcare Leave : Up to 12 weeks of paid leave for primary caregivers and 6 weeks for others, fully paid.
Retirement : NHL Savings Plan including 401(k) pre‑tax and Roth options with employer contributions.
Hybrid Work Schedule : Flexible work locations and schedules.
Commute Savings : Pre‑tax commuter benefit plan covering travel to and from the office.
Partner Savings : Exclusive pricing on travel, consumer goods, services, and NHL Store.
Salary Range:
$125‑135K, determined by experience, market demand, and location.
We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. The NHL seeks dynamic, energetic and impactful individuals who share the philosophy that Hockey is for Everyone.
Summary
The NHL Productions Digital team is seeking a Coordinating Editor with a proven track record in YouTube editing, analytics, and audience development. The role requires deep understanding of YouTube—from crafting high‑retention edits to interpreting data and shaping content strategy.
The successful candidate will help define the NHL’s YouTube channel by using performance insights to guide creative decisions and build formats that keep fans watching, taking projects from concept to publication, and ensuring every video feels unmistakably NHL and engineered for YouTube success.
Essential Duties and Responsibilities
Edit and shape long‑form YouTube videos that focus on strong openings and clear narrative arcs, mindful of pacing for retention, watch time, and visual clarity.
Work with YouTube Studio and analytics tools, using performance data such as retention, watch time, and CTR to evaluate video success and inform creative and editorial decisions.
Demonstrate advanced knowledge of thumbnail creation and optimization, pulling elements directly from edits to maximize CTR while maintaining brand integrity.
Implement audience engagement strategies, including A/B testing thumbnails and titles, managing community comments, and leveraging feedback to inform content decisions.
Build and improve content designed specifically for YouTube, such as recurring series, multi‑episode stories, and high‑profile event programming.
Edit and deliver sponsored YouTube content that feels authentic, respects the audience, and is performance‑driven.
Produce and support live and live‑to‑tape YouTube streams, including pre‑ and post‑event content.
Maintain strong project‑management or multitasking abilities to balance multiple deadlines.
Qualifications
Submit a portfolio, demo reel, or links to previous YouTube projects that demonstrate strong storytelling, high‑level editing ability, and a proven ability to grow or engage audiences. Work samples should showcase long‑form storytelling, series‑based formats, or sports content engineered for retention and engagement.
Minimum 8 years of experience producing digital‑first video content in sports or entertainment, with a proven track record of success on YouTube or creator‑driven platforms, including audience growth and high‑performing projects.
Demonstrated expertise in YouTube SEO, including keyword research, optimizing metadata (titles, tags, descriptions), and implementing channel‑optimization best practices.
7–10 years of advanced, hands‑on experience with Adobe Premiere Pro, After Effects, and Photoshop for editing, motion graphics, and thumbnail creation.
Strong understanding of content strategies, audience behaviors, and best practices across major social video platforms, with an emphasis on how YouTube differs from TikTok, Instagram, and broadcast.
Experience producing branded or sponsored content integrations that authentically engage the audience, maintain editorial integrity, and deliver measurable value for partners.
Proven ability to pitch, develop, and execute new content concepts and series designed to increase viewership, deepen engagement, and drive sustainable channel growth.
Core Competencies
Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration
Benefits and Compensation
Time to Recharge : Generous paid time off—including paid holidays, vacation, personal and sick days, and an extra day for your birthday.
Health Benefits : Comprehensive health benefits for employees and eligible dependents with minimal cost.
Employee Assistance Program : Access to confidential mental, physical, and financial health resources.
Childcare Leave : Up to 12 weeks of paid leave for primary caregivers and 6 weeks for others, fully paid.
Retirement : NHL Savings Plan including 401(k) pre‑tax and Roth options with employer contributions.
Hybrid Work Schedule : Flexible work locations and schedules.
Commute Savings : Pre‑tax commuter benefit plan covering travel to and from the office.
Partner Savings : Exclusive pricing on travel, consumer goods, services, and NHL Store.
Salary Range:
$125‑135K, determined by experience, market demand, and location.
We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
#J-18808-Ljbffr