Marketing (MarCom) Communication Specialist
Brooks Automation, Chelmsford, MA, United States
Marketing (MarCom) Communication Specialist
Job Description
The Marketing Communications Specialist develops and executes integrated B2B marketing communications that strengthen brand awareness, support demand generation, and improve customer engagement. This role partners with marketing, sales, product, and external vendors to deliver clear, consistent messaging across digital and print channels.
Key Responsibilities
Develop customer-facing assets such as brochures, one-pagers, case studies, blog posts, landing pages, presentations, datasheets, LinkedIn posts and internal communications to support multi-channel marketing communications campaigns aligned to business goals.
Create content calendars; write, edit, and proofread marketing copy that adheres to brand voice and style guidelines.
Coordinate with designers, agencies, freelancers, and printers to produce high-quality deliverables on time and within budget.
Support product launches by developing messaging, go-to-market collateral, and cross-functional communication plans.
Maintain brand consistency across channels; manage and organize approved templates and core messaging documents.
Assist with website content updates and basic SEO best practices (keyword alignment, metadata, on-page copy).
Partner with product management to develop enablement materials and ensure field feedback is incorporated.
Track performance of internal and external company websites using analytics and reporting (email metrics, web traffic, campaign KPIs); summarize insights and recommend optimizations.
Marketing operations tasks as assigned (contact lists, approvals, asset archiving, vendor PO/invoicing coordination).
Required Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent practical experience).
4+ years of experience in marketing communications, content marketing, or a related role.
Strong writing, editing, and proofreading skills with an ability to adapt tone for both internal and external audiences.
Experience coordinating projects with multiple stakeholders and managing deadlines.
Working knowledge of common marketing channels and tactics (email, web, social, events).
Intermediate experience in graphic design, publication layout and basic photo & video editing.
Proficiency with Microsoft Office (Word, PowerPoint, Excel) and collaboration tools (Teams/SharePoint or similar).
Preferred Experience: Wordpress, Google Analytics, Smartsheet, Adobe Creative Suite.
Compensation
Base Salary Range: $69,569.48 USD to $94,123.41 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for an annual discretionary bonus.
Benefits
Medical, Dental, Vision and Disability Insurance
401(k) Plan
Exempt employees are provided company paid holidays and Flexible Vacation to enjoy personal time off and incidental sickness.
Work Location & Flexibility
At Brooks, we aim to foster a collaborative and engaging environment while offering flexibility where possible. Work arrangements may include a mix of in-office and remote work, depending on the nature of the role and business needs. Specific expectations will be shared during the interview process.
Equal Employment Opportunity Statement
Brooks is committed to fostering a diverse and inclusive workplace and proudly serves as an equal‑opportunity employer. We welcome all qualified applicants regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics. Diversity enhances our innovative capabilities and strengthens our ability to serve our customers and communities effectively. At Brooks Automation, we celebrate the unique experiences and perspectives each individual brings, believing they are essential to our collective success. Join us in building a workplace where every team member is valued and can thrive. For applicants with disabilities requiring accommodations, don't hesitate to get in touch with talentattraction@brooks.com or call +1 (978) 262-2400 to discuss your needs. Brooks Automation participates in E-Verify® to confirm eligibility for employment in the United States. For more details, visit www.dhs.gov/E-Verify. E-Verify® is a registered trademark of the U.S. Department of Homeland Security.
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Job Description
The Marketing Communications Specialist develops and executes integrated B2B marketing communications that strengthen brand awareness, support demand generation, and improve customer engagement. This role partners with marketing, sales, product, and external vendors to deliver clear, consistent messaging across digital and print channels.
Key Responsibilities
Develop customer-facing assets such as brochures, one-pagers, case studies, blog posts, landing pages, presentations, datasheets, LinkedIn posts and internal communications to support multi-channel marketing communications campaigns aligned to business goals.
Create content calendars; write, edit, and proofread marketing copy that adheres to brand voice and style guidelines.
Coordinate with designers, agencies, freelancers, and printers to produce high-quality deliverables on time and within budget.
Support product launches by developing messaging, go-to-market collateral, and cross-functional communication plans.
Maintain brand consistency across channels; manage and organize approved templates and core messaging documents.
Assist with website content updates and basic SEO best practices (keyword alignment, metadata, on-page copy).
Partner with product management to develop enablement materials and ensure field feedback is incorporated.
Track performance of internal and external company websites using analytics and reporting (email metrics, web traffic, campaign KPIs); summarize insights and recommend optimizations.
Marketing operations tasks as assigned (contact lists, approvals, asset archiving, vendor PO/invoicing coordination).
Required Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent practical experience).
4+ years of experience in marketing communications, content marketing, or a related role.
Strong writing, editing, and proofreading skills with an ability to adapt tone for both internal and external audiences.
Experience coordinating projects with multiple stakeholders and managing deadlines.
Working knowledge of common marketing channels and tactics (email, web, social, events).
Intermediate experience in graphic design, publication layout and basic photo & video editing.
Proficiency with Microsoft Office (Word, PowerPoint, Excel) and collaboration tools (Teams/SharePoint or similar).
Preferred Experience: Wordpress, Google Analytics, Smartsheet, Adobe Creative Suite.
Compensation
Base Salary Range: $69,569.48 USD to $94,123.41 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for an annual discretionary bonus.
Benefits
Medical, Dental, Vision and Disability Insurance
401(k) Plan
Exempt employees are provided company paid holidays and Flexible Vacation to enjoy personal time off and incidental sickness.
Work Location & Flexibility
At Brooks, we aim to foster a collaborative and engaging environment while offering flexibility where possible. Work arrangements may include a mix of in-office and remote work, depending on the nature of the role and business needs. Specific expectations will be shared during the interview process.
Equal Employment Opportunity Statement
Brooks is committed to fostering a diverse and inclusive workplace and proudly serves as an equal‑opportunity employer. We welcome all qualified applicants regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics. Diversity enhances our innovative capabilities and strengthens our ability to serve our customers and communities effectively. At Brooks Automation, we celebrate the unique experiences and perspectives each individual brings, believing they are essential to our collective success. Join us in building a workplace where every team member is valued and can thrive. For applicants with disabilities requiring accommodations, don't hesitate to get in touch with talentattraction@brooks.com or call +1 (978) 262-2400 to discuss your needs. Brooks Automation participates in E-Verify® to confirm eligibility for employment in the United States. For more details, visit www.dhs.gov/E-Verify. E-Verify® is a registered trademark of the U.S. Department of Homeland Security.
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