Database Marketing Analyst
Live! Casino & Hotel Maryland, Hanover, MD, United States
Database Marketing Analyst
Min Compensation
USD $45,576.00/Yr.
Max Compensation
USD $62,863.00/Yr.
Overview The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. In addition, the analyst is responsible for ensuring the integrity and success of the player tracking databases.
Responsibilities
Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
Responsible for building programs in other supporting Marketing tools, program execution, list generation, troubleshooting, data validation, etc.
Assist in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and other Marketing functions that increase revenue and loyalty.
Assist in Program Proformas and Postformas.
Assist with developing, executing and maintaining routine reporting, as well as ad hoc reporting and analysis to measure success of database programs and initiatives.
Ensure guests have an enjoyable gaming experience by maintaining an accurate player tracking system and data integrity.
Develop strong accountable working relationships with casino hosts and the player club team to ensure accurate reporting and maintenance of player activity.
Assist with other major Marketing programs.
Respond to guest inquiries through multiple inbound channels in a timely fashion.
Other duties as assigned.
Skills To Help You Succeed
Ability to:
Understand SQL or other relational database systems.
Strong analytical thinking and the ability to interpret data with guidance.
High attention to detail and commitment to data accuracy.
Maintain strict confidentiality with customer information, financial data, marketing plans, and policies.
Maintain a pleasant, friendly, and welcoming attitude.
Maintain mental concentration for significant periods of time.
Strong Excel skills.
Flexible schedule.
Team player.
Qualifications
Education:
A four-year degree in related fields or equivalent work experience.
Experience:
One to three years of experience in database marketing and data analysis or a relevant field.
Must be able to comply with state gaming regulations and obtain a gaming license in all jurisdictions where Live! Casino operates.
Physical Requirements
Ability to:
Stand for extended periods of time.
Reach for specific objects at short distances in the local working area.
Sit 60% of the time.
Occasionally lift up to 50 lbs.
Use stairs and elevators.
What We Offer
Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents.
Generous retirement savings options.
Free uniforms.
Free parking.
Discounted meals.
Service and Attendance bonuses.
Tuition reimbursement.
Discounts on hotels, theme parks, travel, and more.
Life at Live!
24/7 high-energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
Casino is over 100,000 square feet and requires the ability and energy to move around it with a true sense of urgency.
Equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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Min Compensation
USD $45,576.00/Yr.
Max Compensation
USD $62,863.00/Yr.
Overview The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. In addition, the analyst is responsible for ensuring the integrity and success of the player tracking databases.
Responsibilities
Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
Responsible for building programs in other supporting Marketing tools, program execution, list generation, troubleshooting, data validation, etc.
Assist in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and other Marketing functions that increase revenue and loyalty.
Assist in Program Proformas and Postformas.
Assist with developing, executing and maintaining routine reporting, as well as ad hoc reporting and analysis to measure success of database programs and initiatives.
Ensure guests have an enjoyable gaming experience by maintaining an accurate player tracking system and data integrity.
Develop strong accountable working relationships with casino hosts and the player club team to ensure accurate reporting and maintenance of player activity.
Assist with other major Marketing programs.
Respond to guest inquiries through multiple inbound channels in a timely fashion.
Other duties as assigned.
Skills To Help You Succeed
Ability to:
Understand SQL or other relational database systems.
Strong analytical thinking and the ability to interpret data with guidance.
High attention to detail and commitment to data accuracy.
Maintain strict confidentiality with customer information, financial data, marketing plans, and policies.
Maintain a pleasant, friendly, and welcoming attitude.
Maintain mental concentration for significant periods of time.
Strong Excel skills.
Flexible schedule.
Team player.
Qualifications
Education:
A four-year degree in related fields or equivalent work experience.
Experience:
One to three years of experience in database marketing and data analysis or a relevant field.
Must be able to comply with state gaming regulations and obtain a gaming license in all jurisdictions where Live! Casino operates.
Physical Requirements
Ability to:
Stand for extended periods of time.
Reach for specific objects at short distances in the local working area.
Sit 60% of the time.
Occasionally lift up to 50 lbs.
Use stairs and elevators.
What We Offer
Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents.
Generous retirement savings options.
Free uniforms.
Free parking.
Discounted meals.
Service and Attendance bonuses.
Tuition reimbursement.
Discounts on hotels, theme parks, travel, and more.
Life at Live!
24/7 high-energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
Casino is over 100,000 square feet and requires the ability and energy to move around it with a true sense of urgency.
Equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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