Sponsor Activations Manager
Sundial Media & Technology Group, New York, NY, United States
About Sundial Media & Technology Group (SMTG) Sundial Media & Technology Group (SMTG) is a human connections platform — the signal powered by culture, scaled by technology, and built for community. SMTG connects, elevates, and empowers the most influential consumer segment in the market: HER, the Chief Influence Officer. With over 100 years of community knowledge and insights, SMTG is redefining the media model into a next-generation platform. Powered by proprietary intelligence and AI technology, it activates an ecosystem that scales HER influence and economic power. Its portfolio includes some of the most iconic, purpose-driven brands and experiences shaping culture today—ESSENCE (Girls United, ESSENCE Studios, ESSENCE Festival of Culture®), Refinery29, AFROPUNK, Beautycon™ (including NaturallyCurly), the Global Black Economic Forum, the Academy for Advancing Excellence, and the New Voices Fund. Through storytelling, products, and platforms, SMTG delivers the tools and technology to shape the future of media, commerce, and community—on HER terms.
Do you like making connections, working with people, and thrive in a fast-paced environment? Come join ESSENCE as a Sponsor Activations Manager! We are looking for someone to join our Activations Team who loves providing excellent client service and helping to develop awesome activations for the ESSENCE Ventures portfolio of brands.
Responsibilities
Manage a select number of sponsor accounts and experiences with post-sale execution of Festival sponsorship benefits
Create a sponsor kick-off deck that includes a final deliverable checklist
Initiate and lead all assigned sponsor kick-off calls and weekly status calls
Maintain and oversee assigned sponsor deliverable fulfillment tracking and manage all documentation and timelines
Manage the fulfillment of all sponsor benefits pre-, during-, and post-the 2026 Event (eg. ad/promotion, tickets, on-site signage/collateral, displays, etc.) against sponsor contracts
Collaborate with internal and external teams related to the fulfillment of sponsor contracted deliverables (eg. activation, program development, etc)
Develop and create sponsor activation overview deck ahead of 2026 Event for Senior Leadership team
Enforce sponsorship policies/standards (e.g. use of Festival marks, sponsor recognition, etc.)
Attend weekly status calls and provide reporting status updates to Sponsor Activation Lead, Marketing Activation Operations Lead, and Experience Leads
Requirements
A minimum of 2-4 years of relevant experience in sponsorship, marketing/advertising, or events
Detail-oriented with excellent organization skills
Exceptional oral, written, and presentation communication skills
Ability to multi-task in a fast-paced, dynamic environment
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Do you like making connections, working with people, and thrive in a fast-paced environment? Come join ESSENCE as a Sponsor Activations Manager! We are looking for someone to join our Activations Team who loves providing excellent client service and helping to develop awesome activations for the ESSENCE Ventures portfolio of brands.
Responsibilities
Manage a select number of sponsor accounts and experiences with post-sale execution of Festival sponsorship benefits
Create a sponsor kick-off deck that includes a final deliverable checklist
Initiate and lead all assigned sponsor kick-off calls and weekly status calls
Maintain and oversee assigned sponsor deliverable fulfillment tracking and manage all documentation and timelines
Manage the fulfillment of all sponsor benefits pre-, during-, and post-the 2026 Event (eg. ad/promotion, tickets, on-site signage/collateral, displays, etc.) against sponsor contracts
Collaborate with internal and external teams related to the fulfillment of sponsor contracted deliverables (eg. activation, program development, etc)
Develop and create sponsor activation overview deck ahead of 2026 Event for Senior Leadership team
Enforce sponsorship policies/standards (e.g. use of Festival marks, sponsor recognition, etc.)
Attend weekly status calls and provide reporting status updates to Sponsor Activation Lead, Marketing Activation Operations Lead, and Experience Leads
Requirements
A minimum of 2-4 years of relevant experience in sponsorship, marketing/advertising, or events
Detail-oriented with excellent organization skills
Exceptional oral, written, and presentation communication skills
Ability to multi-task in a fast-paced, dynamic environment
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