Lifecycle Marketing Manager
The Sage Group, Chicago, IL, United States
The Sage Group’s client is searching for a Lifecycle Marketing Manager for a 2–3-month contract. This person will maintain and optimize the end-to-end customer email engine, supporting acquisition, onboarding, and retention efforts while the team recruits a permanent hire.
Responsibilities
Email Operations & Execution
Campaign Management:
Manage the full production cycle (briefing, setup, testing, and deployment) for lifecycle emails, including monthly newsletters, product updates, and triggered nurtures. Calendar Ownership:
Maintain the marketing communication calendar to ensure a consistent cadence and prevent "overlap fatigue" across different customer segments. QA & Troubleshooting:
Ensure all links, tracking tokens, and dynamic content blocks are functioning correctly across all devices and email clients. Automation & Workflow Optimization
Behavioral Triggers:
Set up or refine email triggers based on product usage data (Pendo) to drive adoption of specific features. Database Hygiene:
Perform basic segmentation cleanup to ensure targeting is accurate (e.g., separating "Admins" from "End Users"). Support for Cross-Functional Initiatives
Onboarding Acceleration:
Support the Head of Customer Success by maintaining our "Welcome" sequence for new customers. Product Launch Support:
Partner with Product Marketing to execute email announcements and educational guides for new feature releases. Expansion Campaigns:
Deploy targeted upsell/cross-sell campaigns based on predefined customer segments identified by the Product Marketing team. Performance Tracking & Reporting
Weekly Performance Brief:
Provide a concise weekly report on core metrics (Open Rates, CTR, Unsubscribes) and
conversion milestones
(e.g., demo requests or feature activations). A/B Testing:
Execute at least two meaningful A/B tests per month (subject lines, CTA placement, or send times) and document the findings for future permanent hire. Review Generation
Review Asks:
Reach out to customers to generate customer reviews Monitoring Reviews:
Respond to and forward reviews to support other stakeholders Qualifications
Bachelor’s degree in a related field, preferably in business or marketing 3+ years of experience in lifecycle marketing Marketing Automation:
Advanced hands-on experience with Pardot
(must be able to build complex logic, not just send emails). Analytics:
Experience with Pendo
(or similar product usage tools) to pull segment lists based on user behavior. Project Management: Proficiency in Asana and Slack for cross-functional coordination.
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Email Operations & Execution
Campaign Management:
Manage the full production cycle (briefing, setup, testing, and deployment) for lifecycle emails, including monthly newsletters, product updates, and triggered nurtures. Calendar Ownership:
Maintain the marketing communication calendar to ensure a consistent cadence and prevent "overlap fatigue" across different customer segments. QA & Troubleshooting:
Ensure all links, tracking tokens, and dynamic content blocks are functioning correctly across all devices and email clients. Automation & Workflow Optimization
Behavioral Triggers:
Set up or refine email triggers based on product usage data (Pendo) to drive adoption of specific features. Database Hygiene:
Perform basic segmentation cleanup to ensure targeting is accurate (e.g., separating "Admins" from "End Users"). Support for Cross-Functional Initiatives
Onboarding Acceleration:
Support the Head of Customer Success by maintaining our "Welcome" sequence for new customers. Product Launch Support:
Partner with Product Marketing to execute email announcements and educational guides for new feature releases. Expansion Campaigns:
Deploy targeted upsell/cross-sell campaigns based on predefined customer segments identified by the Product Marketing team. Performance Tracking & Reporting
Weekly Performance Brief:
Provide a concise weekly report on core metrics (Open Rates, CTR, Unsubscribes) and
conversion milestones
(e.g., demo requests or feature activations). A/B Testing:
Execute at least two meaningful A/B tests per month (subject lines, CTA placement, or send times) and document the findings for future permanent hire. Review Generation
Review Asks:
Reach out to customers to generate customer reviews Monitoring Reviews:
Respond to and forward reviews to support other stakeholders Qualifications
Bachelor’s degree in a related field, preferably in business or marketing 3+ years of experience in lifecycle marketing Marketing Automation:
Advanced hands-on experience with Pardot
(must be able to build complex logic, not just send emails). Analytics:
Experience with Pendo
(or similar product usage tools) to pull segment lists based on user behavior. Project Management: Proficiency in Asana and Slack for cross-functional coordination.
#J-18808-Ljbffr