Shopper Marketing Manager
W Executive, New York, NY, United States
On behalf of an
Italian FMCG company operating in the food sector , we are looking for a
reporting directly to the
Vice President of Marketing .
This role will play a key part in shaping shopper-centric strategies, leveraging data and insights to drive brand growth across retail and digital channels. The position offers a strong mix of strategic thinking and operational execution within a dynamic, cross-functional environment.
Key Responsibilities
Insights & Analytics
Analyze shopper and consumer data (loyalty data, panel data, retail media insights) to understand purchasing behavior and trends
Translate data into actionable insights to support targeted campaigns and category growth
Monitor KPIs, ROI, and overall performance of marketing initiatives, providing clear recommendations for improvement
Identify opportunities to enhance the shopper journey across both physical and digital environments
Develop and execute shopper marketing initiatives across key retail accounts (in-store, e-commerce, digital campaigns, partnerships, promotions)
Build and manage the annual shopper marketing calendar, aligning with brand and commercial priorities
Collaborate with retail partners and media platforms to maximize visibility and engagement across touchpoints
Ensure effective execution and continuous optimization of all shopper marketing activities
Cross-Functional Collaboration
Act as a key liaison between Marketing, Sales, and Finance to ensure alignment on strategy, investments, and execution
Support commercial teams with insights and tools to drive sell-out and strengthen retailer relationships
Contribute to planning and evaluation of promotional and trade investment strategies
Budget & Performance Management
Manage shopper marketing budgets and ensure alignment with financial targets and brand objectives
Track and report on performance metrics, supporting decision-making and future planning
Requirements
Bachelor’s degree in Business, Marketing, Economics, or related field (MBA is a plus)
5+ years of experience in
Shopper Marketing, Trade Marketing, or Retail Marketing roles within FMCG
Strong analytical skills and experience working with consumer and retail data (e.g., Nielsen, Circana, loyalty data, retail media platforms)
Proven ability to translate insights into impactful marketing actions
Excellent communication and stakeholder management skills
Ability to work in a fast-paced, cross-functional environment
Hands-on mindset with strong attention to detail and execution
Location
New York or New Jersey Area – Hybrid working model available
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Italian FMCG company operating in the food sector , we are looking for a
reporting directly to the
Vice President of Marketing .
This role will play a key part in shaping shopper-centric strategies, leveraging data and insights to drive brand growth across retail and digital channels. The position offers a strong mix of strategic thinking and operational execution within a dynamic, cross-functional environment.
Key Responsibilities
Insights & Analytics
Analyze shopper and consumer data (loyalty data, panel data, retail media insights) to understand purchasing behavior and trends
Translate data into actionable insights to support targeted campaigns and category growth
Monitor KPIs, ROI, and overall performance of marketing initiatives, providing clear recommendations for improvement
Identify opportunities to enhance the shopper journey across both physical and digital environments
Develop and execute shopper marketing initiatives across key retail accounts (in-store, e-commerce, digital campaigns, partnerships, promotions)
Build and manage the annual shopper marketing calendar, aligning with brand and commercial priorities
Collaborate with retail partners and media platforms to maximize visibility and engagement across touchpoints
Ensure effective execution and continuous optimization of all shopper marketing activities
Cross-Functional Collaboration
Act as a key liaison between Marketing, Sales, and Finance to ensure alignment on strategy, investments, and execution
Support commercial teams with insights and tools to drive sell-out and strengthen retailer relationships
Contribute to planning and evaluation of promotional and trade investment strategies
Budget & Performance Management
Manage shopper marketing budgets and ensure alignment with financial targets and brand objectives
Track and report on performance metrics, supporting decision-making and future planning
Requirements
Bachelor’s degree in Business, Marketing, Economics, or related field (MBA is a plus)
5+ years of experience in
Shopper Marketing, Trade Marketing, or Retail Marketing roles within FMCG
Strong analytical skills and experience working with consumer and retail data (e.g., Nielsen, Circana, loyalty data, retail media platforms)
Proven ability to translate insights into impactful marketing actions
Excellent communication and stakeholder management skills
Ability to work in a fast-paced, cross-functional environment
Hands-on mindset with strong attention to detail and execution
Location
New York or New Jersey Area – Hybrid working model available
#J-18808-Ljbffr