Solutions Marketing Senior Specialist (Power & Data Centers)
Baker Hughes, Houston, TX, United States
Job Title – Solutions Marketing Senior Specialist – Power (Data Centers & Utilities)
Do you enjoy translating complex power technologies into clear, outcome‑driven customer value stories? Do you want to help position Baker Hughes as a trusted partner for data centers, utilities, and the future of power?
As a Solutions Marketing Senior Specialist – Power, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience, supporting the Industrial Expansion & Adjacencies strategy by shaping and activating solution‑level marketing for Power Solutions—initially focused on high‑growth end markets such as data centers and utilities.
Responsibilities
Develop solution‑level value propositions for Power Solutions across data centers, utilities, and adjacent markets.
Translate technical capabilities into outcome‑driven, customer‑focused narratives.
Align Power Solutions messaging with enterprise solutions strategy and the Baker Hughes brand narrative.
Create sales‑ready enablement tools that support consultative, solution‑oriented conversations.
Collaborate across product, engineering, digital, commercial, and marketing teams to ensure accuracy and credibility.
Support regional and market adaptation of Power Solutions messaging across customer segments.
Power Solutions Execution & Positioning
Develop and maintain solution‑level value propositions for Power Solutions serving data centers, utilities, and other industrial markets.
Translate technologies, services, and digital enablers into narratives focused on dispatchable, flexible, reliable, and sustainable power.
Position Power Solutions as integrated system enablers—not standalone products.
Alignment to Enterprise Solutions Strategy
Execute Power Solutions marketing in alignment with enterprise integrated solutions frameworks and priorities.
Ensure Power messaging reinforces broader Industrial, Digital, and New Energy narratives.
Provide market insight to inform ongoing solutions strategy refinement.
Buyer & Use‑Case Focused Messaging
Develop messaging tailored to key personas including C‑suite, project developers, engineering, operations, sustainability leaders, channel partners, and commercial decision makers.
Frame Power offerings around customer use cases and buying scenarios to simplify decision‑making.
Support consistent messaging across the customer lifecycle—from evaluation to long‑term value realization.
Go‑to‑Market & Sales Enablement
Create sales‑ready enablement assets such as solution briefs, use cases, pitch narratives, and competitive positioning.
Enable sales teams to lead consultative, solution‑oriented conversations rather than product‑led discussions.
Support regional adaptation of Power Solutions messaging in collaboration with commercial and regional marketing teams, and other Solutions Marketing specialists.
Cross‑Functional Collaboration
Partner with Industrial Expansion & Adjacencies workstreams, product management, engineering, services, digital, and commercial teams to ensure messaging accuracy and credibility.
Act as a bridge between technical experts and market‑facing teams, translating insights into actionable content.
Collaborate with other Solutions Marketing specialists to ensure consistency across Industrial Expansion & Adjacencies positioning.
Work with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate campaigns and ensure cohesive storytelling.
Qualifications
6–8+ years of experience in integrated solutions marketing or B2B marketing roles, ideally within industrial, energy, utilities, or public sector environments.
Proven experience supporting complex product, service, or solutions launches.
Strong understanding of industrial markets, especially power generation and power infrastructure.
Ability to translate technical content into compelling, customer‑centric value narratives.
Experience working in global, matrixed organizations.
Ability to connect the dots across multiple stakeholders and act as a strategic integrator.
Key Skills & Competencies
Solutions marketing strategy and execution
Commercialization and launch excellence
Portfolio prioritization and operational rigor
Excellence in written and verbal communication
Ability to influence stakeholders across a matrixed organization
Ability to balance governance with hands‑on delivery
Continuous improvement mindset and innovative thinking
Strong understanding of the marketing matrix across the customer journey
Commitment to leveraging AI tools in day‑to‑day tasks
Benefits
Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits
Salary & Location
The annual pay scale for this position is between $101,530.00 and $206,480.00.
Candidates for this role (office‑based / hybrid / remote) must be located in or near the locations displayed above.
You will be eligible to participate in company‑sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
Equal Opportunity Employer
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
R163365
#J-18808-Ljbffr
Do you enjoy translating complex power technologies into clear, outcome‑driven customer value stories? Do you want to help position Baker Hughes as a trusted partner for data centers, utilities, and the future of power?
As a Solutions Marketing Senior Specialist – Power, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience, supporting the Industrial Expansion & Adjacencies strategy by shaping and activating solution‑level marketing for Power Solutions—initially focused on high‑growth end markets such as data centers and utilities.
Responsibilities
Develop solution‑level value propositions for Power Solutions across data centers, utilities, and adjacent markets.
Translate technical capabilities into outcome‑driven, customer‑focused narratives.
Align Power Solutions messaging with enterprise solutions strategy and the Baker Hughes brand narrative.
Create sales‑ready enablement tools that support consultative, solution‑oriented conversations.
Collaborate across product, engineering, digital, commercial, and marketing teams to ensure accuracy and credibility.
Support regional and market adaptation of Power Solutions messaging across customer segments.
Power Solutions Execution & Positioning
Develop and maintain solution‑level value propositions for Power Solutions serving data centers, utilities, and other industrial markets.
Translate technologies, services, and digital enablers into narratives focused on dispatchable, flexible, reliable, and sustainable power.
Position Power Solutions as integrated system enablers—not standalone products.
Alignment to Enterprise Solutions Strategy
Execute Power Solutions marketing in alignment with enterprise integrated solutions frameworks and priorities.
Ensure Power messaging reinforces broader Industrial, Digital, and New Energy narratives.
Provide market insight to inform ongoing solutions strategy refinement.
Buyer & Use‑Case Focused Messaging
Develop messaging tailored to key personas including C‑suite, project developers, engineering, operations, sustainability leaders, channel partners, and commercial decision makers.
Frame Power offerings around customer use cases and buying scenarios to simplify decision‑making.
Support consistent messaging across the customer lifecycle—from evaluation to long‑term value realization.
Go‑to‑Market & Sales Enablement
Create sales‑ready enablement assets such as solution briefs, use cases, pitch narratives, and competitive positioning.
Enable sales teams to lead consultative, solution‑oriented conversations rather than product‑led discussions.
Support regional adaptation of Power Solutions messaging in collaboration with commercial and regional marketing teams, and other Solutions Marketing specialists.
Cross‑Functional Collaboration
Partner with Industrial Expansion & Adjacencies workstreams, product management, engineering, services, digital, and commercial teams to ensure messaging accuracy and credibility.
Act as a bridge between technical experts and market‑facing teams, translating insights into actionable content.
Collaborate with other Solutions Marketing specialists to ensure consistency across Industrial Expansion & Adjacencies positioning.
Work with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate campaigns and ensure cohesive storytelling.
Qualifications
6–8+ years of experience in integrated solutions marketing or B2B marketing roles, ideally within industrial, energy, utilities, or public sector environments.
Proven experience supporting complex product, service, or solutions launches.
Strong understanding of industrial markets, especially power generation and power infrastructure.
Ability to translate technical content into compelling, customer‑centric value narratives.
Experience working in global, matrixed organizations.
Ability to connect the dots across multiple stakeholders and act as a strategic integrator.
Key Skills & Competencies
Solutions marketing strategy and execution
Commercialization and launch excellence
Portfolio prioritization and operational rigor
Excellence in written and verbal communication
Ability to influence stakeholders across a matrixed organization
Ability to balance governance with hands‑on delivery
Continuous improvement mindset and innovative thinking
Strong understanding of the marketing matrix across the customer journey
Commitment to leveraging AI tools in day‑to‑day tasks
Benefits
Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits
Salary & Location
The annual pay scale for this position is between $101,530.00 and $206,480.00.
Candidates for this role (office‑based / hybrid / remote) must be located in or near the locations displayed above.
You will be eligible to participate in company‑sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
Equal Opportunity Employer
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
R163365
#J-18808-Ljbffr