Google Ads Specialist (Campaign Execution, Optimization & Performance Management
The Donovan's Venom, Lithonia, GA, United States
Google Ads Specialist (Campaign Execution, Optimization & Performance Management)
The Donovan’s Venom (501c3 Nonprofit)
Department:
Marketing Location:
Remote Position Type:
Volunteer Role Reports To:
Google Ads Manager / Director of Marketing Position Overview The
Google Ads Specialist
is responsible for the hands-on execution, management, and optimization of Google Ads campaigns across the organization. This role focuses on implementing campaigns, managing performance, and continuously improving results through data-driven optimization. Operating at the intersection of
campaign execution, analytics, and performance improvement , this role is critical to driving traffic, engagement, and conversions through paid media. Key Responsibilities Campaign Setup & Execution
Build and launch Google Ads campaigns, including: Search campaigns Display campaigns YouTube/video campaigns (as applicable) Configure: Keywords Targeting Bidding strategies
Campaign Management
Monitor and manage active campaigns Ensure campaigns are running effectively Maintain alignment with campaign goals
Performance Optimization
Analyze campaign performance Optimize for: Click-through rate (CTR) Conversions Cost efficiency Continuously improve results
Keyword Research & Targeting
Conduct keyword research Identify high-performing opportunities Refine targeting strategies
Ad Copy Development & Testing
Create and test ad variations Optimize messaging for performance Align copy with brand and campaign goals
Conversion Tracking
Support setup and monitoring of conversion tracking Ensure accurate measurement of results Optimize campaigns based on conversion data
Analytics & Reporting
Track and analyze campaign data Provide updates on: Performance Insights Support reporting processes
Budget Utilization
Monitor campaign budgets Optimize spend for maximum impact Support efficient use of ad grants or funds
Cross-Functional Collaboration
Work with: Marketing team (campaign messaging) Programs (initiative alignment) Ensure cohesive campaign execution
Compliance & Best Practices
Ensure campaigns follow Google Ads policies Maintain account health
Documentation & Process Support
Maintain documentation for: Campaign structures Optimization strategies Support consistent workflows
Continuous Improvement
Test new strategies and approaches Stay current with Google Ads updates Improve campaign performance over time
Volunteer Commitment Expectations Estimated Commitment:
10-15 hours per week Flexible schedule Participation in marketing and campaign meetings required Fully remote
Minimum Qualifications 1–3 years of experience with: Google Ads Paid media campaign execution Understanding of: Campaign structure Keywords and targeting Basic performance metrics
Preferred Qualifications Experience with: Google Ad Grants (nonprofit preferred) Google Analytics Experience in nonprofit or mission-driven organizations Experience in remote teams
Core Competencies Campaign Execution Builds and manages campaigns Ensures proper setup and implementation
Data Analysis & Optimization Uses data to improve performance Applies testing and iteration
Attention to Detail Ensures accuracy in campaign setup Monitors performance consistently
Performance Focus Tracks metrics and outcomes Optimizes campaigns for results
Communication Coordinates with marketing teams Provides clear updates
Problem Solving Identifies performance issues Adjusts campaigns to improve results
Work Environment Fully remote Fast-paced, performance-driven marketing environment Collaborative across marketing and program teams
Important Disclaimer This is a volunteer position and does not constitute employment. We are onboarding individuals who are ready to contribute immediately. Please only apply if you are prepared to begin within the next 14 days.
Marketing Location:
Remote Position Type:
Volunteer Role Reports To:
Google Ads Manager / Director of Marketing Position Overview The
Google Ads Specialist
is responsible for the hands-on execution, management, and optimization of Google Ads campaigns across the organization. This role focuses on implementing campaigns, managing performance, and continuously improving results through data-driven optimization. Operating at the intersection of
campaign execution, analytics, and performance improvement , this role is critical to driving traffic, engagement, and conversions through paid media. Key Responsibilities Campaign Setup & Execution
Build and launch Google Ads campaigns, including: Search campaigns Display campaigns YouTube/video campaigns (as applicable) Configure: Keywords Targeting Bidding strategies
Campaign Management
Monitor and manage active campaigns Ensure campaigns are running effectively Maintain alignment with campaign goals
Performance Optimization
Analyze campaign performance Optimize for: Click-through rate (CTR) Conversions Cost efficiency Continuously improve results
Keyword Research & Targeting
Conduct keyword research Identify high-performing opportunities Refine targeting strategies
Ad Copy Development & Testing
Create and test ad variations Optimize messaging for performance Align copy with brand and campaign goals
Conversion Tracking
Support setup and monitoring of conversion tracking Ensure accurate measurement of results Optimize campaigns based on conversion data
Analytics & Reporting
Track and analyze campaign data Provide updates on: Performance Insights Support reporting processes
Budget Utilization
Monitor campaign budgets Optimize spend for maximum impact Support efficient use of ad grants or funds
Cross-Functional Collaboration
Work with: Marketing team (campaign messaging) Programs (initiative alignment) Ensure cohesive campaign execution
Compliance & Best Practices
Ensure campaigns follow Google Ads policies Maintain account health
Documentation & Process Support
Maintain documentation for: Campaign structures Optimization strategies Support consistent workflows
Continuous Improvement
Test new strategies and approaches Stay current with Google Ads updates Improve campaign performance over time
Volunteer Commitment Expectations Estimated Commitment:
10-15 hours per week Flexible schedule Participation in marketing and campaign meetings required Fully remote
Minimum Qualifications 1–3 years of experience with: Google Ads Paid media campaign execution Understanding of: Campaign structure Keywords and targeting Basic performance metrics
Preferred Qualifications Experience with: Google Ad Grants (nonprofit preferred) Google Analytics Experience in nonprofit or mission-driven organizations Experience in remote teams
Core Competencies Campaign Execution Builds and manages campaigns Ensures proper setup and implementation
Data Analysis & Optimization Uses data to improve performance Applies testing and iteration
Attention to Detail Ensures accuracy in campaign setup Monitors performance consistently
Performance Focus Tracks metrics and outcomes Optimizes campaigns for results
Communication Coordinates with marketing teams Provides clear updates
Problem Solving Identifies performance issues Adjusts campaigns to improve results
Work Environment Fully remote Fast-paced, performance-driven marketing environment Collaborative across marketing and program teams
Important Disclaimer This is a volunteer position and does not constitute employment. We are onboarding individuals who are ready to contribute immediately. Please only apply if you are prepared to begin within the next 14 days.