Google Ads Specialist (Campaign Execution, Optimization & Performance Management

Google Ads Specialist (Campaign Execution, Optimization & Performance Management)

The Donovan's Venom (501c3 Nonprofit)

Department:

Marketing
Location:

Remote
Position Type:

Volunteer Role
Reports To:

Google Ads Manager / Director of Marketing
Position Overview

The Google Ads Specialist is responsible for the hands‑on execution, management, and optimization of Google Ads campaigns across the organization.
This role focuses on implementing campaigns, managing performance, and continuously improving results through data‑driven optimization.
Operating at the intersection of campaign execution, analytics, and performance improvement, this role is critical to driving traffic, engagement, and conversions through paid media.
Key Responsibilities

Campaign Setup & Execution

Build and launch Google Ads campaigns, including:
Search campaigns
Display campaigns
YouTube/video campaigns (as applicable)
Configure:
Keywords
Targeting
Bidding strategies

Campaign Management

Monitor and manage active campaigns
Ensure campaigns are running effectively
Maintain alignment with campaign goals

Performance Optimization

Analyze campaign performance
Optimize for:
Click‑through rate (CTR)
Conversions
Cost efficiency
Continuously improve results

Keyword Research & Targeting

Conduct keyword research
Identify high‑performing opportunities
Refine targeting strategies

Ad Copy Development & Testing

Create and test ad variations
Optimize messaging for performance
Align copy with brand and campaign goals

Conversion Tracking

Support setup and monitoring of conversion tracking
Ensure accurate measurement of results
Optimize campaigns based on conversion data

Analytics & Reporting

Track and analyze campaign data
Provide updates on:
Performance
Insights
Support reporting processes

Budget Utilization

Monitor campaign budgets
Optimize spend for maximum impact
Support efficient use of ad grants or funds

Cross‑Functional Collaboration

Work with:
Marketing team (campaign messaging)
Programs (initiative alignment)
Ensure cohesive campaign execution

Compliance & Best Practices

Ensure campaigns follow Google Ads policies
Maintain account health

Documentation & Process Support

Maintain documentation for:
Campaign structures
Optimization strategies
Support consistent workflows

Continuous Improvement

Test new strategies and approaches
Stay current with Google Ads updates
Improve campaign performance over time

Volunteer Commitment Expectations

Estimated Commitment:

10-15 hours per week
Flexible schedule
Participation in marketing and campaign meetings required
Fully remote
Minimum Qualifications

1–3 years of experience with:

Google Ads
Paid media campaign execution
Understanding of:

Campaign structure
Keywords and targeting
Basic performance metrics

Preferred Qualifications

Experience with:

Google Ad Grants (nonprofit preferred)
Google Analytics
Experience in nonprofit or mission‑driven organizations
Experience in remote teams

Core Competencies

Campaign Execution

Builds and manages campaigns
Ensures proper setup and implementation
Data Analysis & Optimization

Uses data to improve performance
Applies testing and iteration
Attention to Detail

Ensures accuracy in campaign setup
Monitors performance consistently
Performance Focus

Tracks metrics and outcomes
Optimizes campaigns for results
Communication

Coordinates with marketing teams
Provides clear updates
Problem Solving

Identifies performance issues
Adjusts campaigns to improve results
Work Environment

Fully remote
Fast‑paced, performance‑driven marketing environment
Collaborative across marketing and program teams
Important Disclaimer

This is a volunteer position and does not constitute employment.
We are onboarding individuals who are ready to contribute immediately.

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