Junior Website Strategist and Trainer
IMPACT, Cheshire, CT, United States
Job Description
As a Junior Website Strategist and Trainer at IMPACT, you will collaborate with a team to help businesses successfully implement the Endless Customers system. You’ll support lead website strategists in coaching clients and internal teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers.
Key Responsibilities
Support lead strategists working with up to 20 clients, leading coaching sessions to set sales and marketing priorities aligned with their goals.
Train clients on managing their own websites, enabling them to confidently make updates without relying on outside agencies.
Coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics‑driven decision making.
Perform strategic website audits to assess UX, navigation, site performance, and content effectiveness.
Assist clients in website platform management, focusing on HubSpot and WordPress.
Implement AI‑driven website tools to improve personalization, automation, and customer experience.
Collaborate with IMPACT’s internal design and development team to create cohesive, results‑driven website strategies for clients.
Requirements
1-2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields.
Basic understanding of how websites work (navigation, page structure, user flow, CTAs).
Familiarity with website analytics tools such as Google Analytics, GA4, and Search Console.
Experience working with a CMS (WordPress, Webflow, HubSpot, etc.).
Ability to analyze basic website performance metrics and identify trends.
Ability to collaborate with designers, developers, and content teams.
Strong written and verbal communication skills.
Strong time and project management, highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems and Scrum is a plus.
Strong attention to detail and comfort managing multiple tasks.
Process‑oriented mindset, willing to follow established processes and contribute to their refinement.
Experience with AI‑powered website tools for personalization, automation, or optimization.
Curiosity and willingness to learn new tools and methods.
Preferred but Not Required
Experience creating user journeys, wireframes, page outlines, or content briefs.
Understanding of SEO best practices, including on‑page optimization and keyword research.
Familiarity with UX/UI principles.
Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory).
Basic HTML/CSS knowledge (a plus).
Experience with A/B testing tools.
Benefits
Competitive salary range of $75,000 to $85,000, based on experience.
Health, vision, and dental coverage.
401(k) with company match.
Paid time off and a flexible work schedule.
Paid parental leave.
This is a primarily remote position. Most work will be conducted from your home office. Candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic on‑site collaboration. Working hours are typically between 9:00 AM and 5:00 PM Eastern Time, with flexibility for independent work outside client meetings. Travel is minimal, limited to occasional client visits and twice‑yearly conference attendance, with accommodations provided.
IMPACT is an equal‑opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We provide reasonable accommodations to individuals with disabilities throughout the hiring process and employment.
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As a Junior Website Strategist and Trainer at IMPACT, you will collaborate with a team to help businesses successfully implement the Endless Customers system. You’ll support lead website strategists in coaching clients and internal teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers.
Key Responsibilities
Support lead strategists working with up to 20 clients, leading coaching sessions to set sales and marketing priorities aligned with their goals.
Train clients on managing their own websites, enabling them to confidently make updates without relying on outside agencies.
Coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics‑driven decision making.
Perform strategic website audits to assess UX, navigation, site performance, and content effectiveness.
Assist clients in website platform management, focusing on HubSpot and WordPress.
Implement AI‑driven website tools to improve personalization, automation, and customer experience.
Collaborate with IMPACT’s internal design and development team to create cohesive, results‑driven website strategies for clients.
Requirements
1-2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields.
Basic understanding of how websites work (navigation, page structure, user flow, CTAs).
Familiarity with website analytics tools such as Google Analytics, GA4, and Search Console.
Experience working with a CMS (WordPress, Webflow, HubSpot, etc.).
Ability to analyze basic website performance metrics and identify trends.
Ability to collaborate with designers, developers, and content teams.
Strong written and verbal communication skills.
Strong time and project management, highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems and Scrum is a plus.
Strong attention to detail and comfort managing multiple tasks.
Process‑oriented mindset, willing to follow established processes and contribute to their refinement.
Experience with AI‑powered website tools for personalization, automation, or optimization.
Curiosity and willingness to learn new tools and methods.
Preferred but Not Required
Experience creating user journeys, wireframes, page outlines, or content briefs.
Understanding of SEO best practices, including on‑page optimization and keyword research.
Familiarity with UX/UI principles.
Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory).
Basic HTML/CSS knowledge (a plus).
Experience with A/B testing tools.
Benefits
Competitive salary range of $75,000 to $85,000, based on experience.
Health, vision, and dental coverage.
401(k) with company match.
Paid time off and a flexible work schedule.
Paid parental leave.
This is a primarily remote position. Most work will be conducted from your home office. Candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic on‑site collaboration. Working hours are typically between 9:00 AM and 5:00 PM Eastern Time, with flexibility for independent work outside client meetings. Travel is minimal, limited to occasional client visits and twice‑yearly conference attendance, with accommodations provided.
IMPACT is an equal‑opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We provide reasonable accommodations to individuals with disabilities throughout the hiring process and employment.
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