Digital Marketing Manager

Empowered Staffing is partnered with a rapidly expanding senior living organization with more than 50 facilities nationwide. As they continue to scale, they’re looking to hire a Digital Marketing Manager to join their team and support the company’s digital marketing efforts, with a strong focus on paid search, SEO, and website optimization.

Responsibilities

Own and optimize company websites to enhance user experience, improve search engine visibility, and increase conversion rates

Plan, execute, and continuously refine paid digital campaigns, including Google Ads and other pay-per-click (PPC) initiatives

Develop and implement comprehensive SEO strategies, including keyword research, on-page optimization, and technical SEO enhancements

Lead SEM efforts to drive high-quality traffic, generate leads, and improve ROI

Monitor campaign performance, analyze KPIs, and deliver actionable insights through regular reporting

Partner with internal stakeholders to ensure consistent branding, messaging, and alignment across all digital channels

Qualifications

1–5 years of hands‑on experience in digital marketing, with a focus on SEO, SEM, and PPC

Proficiency with Google Ads, Google Analytics, and industry‑standard SEO tools

Strong analytical mindset with the ability to interpret data and optimize campaigns for performance

Experience managing multiple websites, locations, or business units is a plus

Prior experience in healthcare, senior living, or service-based industries is preferred

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