Manager, Retail Marketing
Verano, Chicago, IL, United States
Manager, Retail Marketing
Requisition ID: 14770
Department: Marketing - Retail
Location: Chicago, IL, US, 60610
Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf and MUV dispensary banners and produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano, MUV, Savvy, BITS, Encore, and Avexia. Verano’s active operations span 13 U.S. states, comprising 15 cultivation and production facilities with over 1,000,000 square feet of cultivation capacity. Learn more at www.verano.com.
Essential Duties and Responsibilities
Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
Merchandise and optimize e-commerce menus at a store level to increase online conversions and drive traffic to our physical stores
Create, manage, and execute promotion and discount strategies by market
Use analytics to make business decisions
Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
Work cross-functionally with retail, commercialization, and operations to deliver best-in-class marketing to launch and support product roadmaps
Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
Responsible for adhering to marketing budget
KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
Perform other duties as assigned by leadership
Minimum Qualifications
Bachelor's degree required
5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross-channel media strategy and execution
Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
Experience contributing to the retail and marketing planning process in a matrixed organization
Excellent project management skills
Strong customer focus and relationship orientation
Exceptional written and verbal communication skills
Regional and national travel required
Preferred Qualifications
Comfort with analytics and strong business acumen
Strong understanding of retail marketing and e-commerce
Ability to pivot priorities quickly and effectively as needed
Experience developing all aspects of marketing ecosystem
Proven mastery of product launch protocol
Results-driven, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
What We Offer $85,000 - $95,000
Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for an annual bonus program based on individual and company performance.
Medical, dental, and vision insurance
401(k) matching
Paid holidays
Paid time off
Physical and Mental Demands While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.
Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.
We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.
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Department: Marketing - Retail
Location: Chicago, IL, US, 60610
Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf and MUV dispensary banners and produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano, MUV, Savvy, BITS, Encore, and Avexia. Verano’s active operations span 13 U.S. states, comprising 15 cultivation and production facilities with over 1,000,000 square feet of cultivation capacity. Learn more at www.verano.com.
Essential Duties and Responsibilities
Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
Merchandise and optimize e-commerce menus at a store level to increase online conversions and drive traffic to our physical stores
Create, manage, and execute promotion and discount strategies by market
Use analytics to make business decisions
Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
Work cross-functionally with retail, commercialization, and operations to deliver best-in-class marketing to launch and support product roadmaps
Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
Responsible for adhering to marketing budget
KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
Perform other duties as assigned by leadership
Minimum Qualifications
Bachelor's degree required
5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross-channel media strategy and execution
Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
Experience contributing to the retail and marketing planning process in a matrixed organization
Excellent project management skills
Strong customer focus and relationship orientation
Exceptional written and verbal communication skills
Regional and national travel required
Preferred Qualifications
Comfort with analytics and strong business acumen
Strong understanding of retail marketing and e-commerce
Ability to pivot priorities quickly and effectively as needed
Experience developing all aspects of marketing ecosystem
Proven mastery of product launch protocol
Results-driven, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
What We Offer $85,000 - $95,000
Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for an annual bonus program based on individual and company performance.
Medical, dental, and vision insurance
401(k) matching
Paid holidays
Paid time off
Physical and Mental Demands While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.
Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.
We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.
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