Associate Brand Manager, Consumables & Accessories
Electrolux Group, Charlotte, NC, United States
Overview
Join us to create change and have an impact in homes around the world. At Electrolux Group, our work goes beyond products—it’s about improving everyday life for millions of people. We believe sustainable thinking, consumer empathy, and bold ideas drive meaningful innovation in the home. The Associate Brand Manager, Consumables & Accessories plays a key role in shaping and executing brand and product marketing initiatives that drive growth and brand desirability across the Frigidaire and Electrolux portfolios.
Key Responsibilities
Support brand strategy development through consumer insights, competitive analysis, and cross‑functional collaboration.
Lead day‑to‑day brand and product marketing activities, ensuring consistent messaging, claims, and packaging across all touchpoints.
Manage marketing deliverables and timelines for product launches in partnership with Brand Equity, Creative, Insights, Legal, and Product Line teams.
Contribute to integrated marketing campaigns by developing briefs, coordinating assets, and tracking performance.
Analyze brand, customer, and sales performance to inform decisions and optimize marketing execution.
Partner with Consumer Insights to define learning objectives, validate concepts, and translate insights into action.
Collaborate with agencies (creative, media, PR) to ensure high‑quality, on‑brand execution.
Work closely with Sales, Finance, Operations, and Product Line teams to ensure brand alignment and commercial readiness.
Minimum Qualifications
Bachelor’s degree
3+ years of relevant professional experience in brand management, product marketing, or consumer marketing
Strong foundation in marketing fundamentals, brand positioning, and consumer behavior.
Proven experience managing multiple projects and timelines in a fast‑paced environment.
Demonstrated ability to analyze data and translate insights into actionable recommendations.
Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
Benefits Highlights
Discounts on Electrolux products and services
Family‑friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.
Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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Join us to create change and have an impact in homes around the world. At Electrolux Group, our work goes beyond products—it’s about improving everyday life for millions of people. We believe sustainable thinking, consumer empathy, and bold ideas drive meaningful innovation in the home. The Associate Brand Manager, Consumables & Accessories plays a key role in shaping and executing brand and product marketing initiatives that drive growth and brand desirability across the Frigidaire and Electrolux portfolios.
Key Responsibilities
Support brand strategy development through consumer insights, competitive analysis, and cross‑functional collaboration.
Lead day‑to‑day brand and product marketing activities, ensuring consistent messaging, claims, and packaging across all touchpoints.
Manage marketing deliverables and timelines for product launches in partnership with Brand Equity, Creative, Insights, Legal, and Product Line teams.
Contribute to integrated marketing campaigns by developing briefs, coordinating assets, and tracking performance.
Analyze brand, customer, and sales performance to inform decisions and optimize marketing execution.
Partner with Consumer Insights to define learning objectives, validate concepts, and translate insights into action.
Collaborate with agencies (creative, media, PR) to ensure high‑quality, on‑brand execution.
Work closely with Sales, Finance, Operations, and Product Line teams to ensure brand alignment and commercial readiness.
Minimum Qualifications
Bachelor’s degree
3+ years of relevant professional experience in brand management, product marketing, or consumer marketing
Strong foundation in marketing fundamentals, brand positioning, and consumer behavior.
Proven experience managing multiple projects and timelines in a fast‑paced environment.
Demonstrated ability to analyze data and translate insights into actionable recommendations.
Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
Benefits Highlights
Discounts on Electrolux products and services
Family‑friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.
Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
#J-18808-Ljbffr