Marketing Manager, Penguin Random House Grupo Editorial (Spanish Books) (Hybrid)
Penguin Random House, New York, NY, United States
Marketing Manager, Penguin Random House Grupo Editorial (Spanish Books) (Hybrid)
Responsibilities
Develop and implement comprehensive marketing strategies and campaigns in collaboration with cross‑functional teams to achieve business objectives.
Lead and execute book launch initiatives, partnering closely with authors, media, customers, and internal teams to support media tours and related publicity and marketing efforts, including occasional travel for author tours.
Plan, coordinate, and attend book presentations and author events, often in the evening and occasionally on weekends.
Build and maintain relationships with media, bloggers, and influencers to secure coverage for books and authors; collaborate on the creation and distribution of press materials.
Execute email marketing campaigns in coordination with the team, including content creation, scheduling, and performance optimization.
Manage and contribute to social media channels, ensuring alignment with overall marketing and brand strategies.
Track, analyze, and report on performance metrics for all marketing efforts, leveraging both quantitative and qualitative data from multiple sources.
Collaborate with internal teams to plan and coordinate participation in trade shows, book fairs, and author events.
Communicate marketing plans and strategies effectively across departments, as well as with authors, agents, and other business partners, ensuring alignment with editorial, sales, and leadership goals.
Support the creation and production of catalogs and marketing assets, as well as sales collateral and author promotional materials.
Provide digital marketing and website support in coordination with internal and external partners.
Actively contribute to team initiatives, brainstorming sessions, and continuous improvement efforts.
Support additional projects and responsibilities as needed.
Qualifications
Native‑level Spanish proficiency and fluency in English.
Knowledge of the U.S. Hispanic market preferred.
Collaborative leadership skills, with the ability to guide, support, and motivate teams toward shared goals.
Highly organized and detail‑oriented, with strong project management and execution skills.
Excellent communication and interpersonal skills, with a customer‑focused and solutions‑oriented mindset.
Adaptable and proactive, with openness to feedback, new technologies, and evolving ways of working.
Strong analytical skills, with the ability to interpret data and align insights with business objectives.
Experience integrating digital marketing, traditional editorial marketing, and publicity strategies.
Proficiency in Canva or Adobe Photoshop and Microsoft Office; InDesign knowledge is a plus.
Location: Miami, FL
Hybrid: You will work from our Miami office on two set days each week and may need to be present additional in‑office days as needed. Candidates should live within a reasonable commuting distance of our Miami office.
Salary: $73,500
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
#J-18808-Ljbffr
Responsibilities
Develop and implement comprehensive marketing strategies and campaigns in collaboration with cross‑functional teams to achieve business objectives.
Lead and execute book launch initiatives, partnering closely with authors, media, customers, and internal teams to support media tours and related publicity and marketing efforts, including occasional travel for author tours.
Plan, coordinate, and attend book presentations and author events, often in the evening and occasionally on weekends.
Build and maintain relationships with media, bloggers, and influencers to secure coverage for books and authors; collaborate on the creation and distribution of press materials.
Execute email marketing campaigns in coordination with the team, including content creation, scheduling, and performance optimization.
Manage and contribute to social media channels, ensuring alignment with overall marketing and brand strategies.
Track, analyze, and report on performance metrics for all marketing efforts, leveraging both quantitative and qualitative data from multiple sources.
Collaborate with internal teams to plan and coordinate participation in trade shows, book fairs, and author events.
Communicate marketing plans and strategies effectively across departments, as well as with authors, agents, and other business partners, ensuring alignment with editorial, sales, and leadership goals.
Support the creation and production of catalogs and marketing assets, as well as sales collateral and author promotional materials.
Provide digital marketing and website support in coordination with internal and external partners.
Actively contribute to team initiatives, brainstorming sessions, and continuous improvement efforts.
Support additional projects and responsibilities as needed.
Qualifications
Native‑level Spanish proficiency and fluency in English.
Knowledge of the U.S. Hispanic market preferred.
Collaborative leadership skills, with the ability to guide, support, and motivate teams toward shared goals.
Highly organized and detail‑oriented, with strong project management and execution skills.
Excellent communication and interpersonal skills, with a customer‑focused and solutions‑oriented mindset.
Adaptable and proactive, with openness to feedback, new technologies, and evolving ways of working.
Strong analytical skills, with the ability to interpret data and align insights with business objectives.
Experience integrating digital marketing, traditional editorial marketing, and publicity strategies.
Proficiency in Canva or Adobe Photoshop and Microsoft Office; InDesign knowledge is a plus.
Location: Miami, FL
Hybrid: You will work from our Miami office on two set days each week and may need to be present additional in‑office days as needed. Candidates should live within a reasonable commuting distance of our Miami office.
Salary: $73,500
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
#J-18808-Ljbffr