Senior Marketing Manager - Integrated Marketing
New York-Presbyterian Hospital, New York, NY, United States
Experience a Mission-Driven Career
NewYork-Presbyterian is one of the nation’s most comprehensive academic health care delivery systems, dedicated to providing the highest quality, most compassionate care to patients in the New York metropolitan area and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, ground-breaking research, and innovative, patient-centered clinical care.
Senior Marketing Manager - Integrated Marketing
The Senior Marketing Manager will report to the VP, MarComm Strategic Planning, Insights, and Customer Engagement, and serve as NewYork-Presbyterian's in house expert on paid and organic media strategy while ensuring strong alignment between media investments, enterprise priorities, and broader growth objectives. The Senior Manager will lead integrated media planning across paid channels and coordinate the effective use of owned and earned channels to ensure campaigns are insight driven, consistent across platforms, and tightly aligned with business and system wide marketing goals. In this role, you'll partner closely with brand, service line, reputation, digital, analytics, editorial, and external agency teams to deliver high performance media programs. Through rigorous planning, continuous optimization, and clear measurement, the role will help elevate NYP’s presence in the market and drive measurable business outcomes while maintaining a cohesive, audience first approach across the full media ecosystem.
This is a full time day shift position working 4 days at our Corporate Office in mid-town Manhattan, and the ability for 1 day remote.
Preferred Criteria
Experience working in regulated industries
Experience in healthcare or hospital systems
Familiarity with CRM based targeting and first party data activation
Knowledge of marketing analytics tools such as Google Analytics 4, Data Studio, Power BI, Dataroma, and/or Salesforce Marketing Cloud
Required Criteria
Bachelor’s degree
6–8+ years of integrated media strategy or planning experience
Strong expertise in digital media platforms, channels and performance analytics
Strong understanding of funnel-based audience strategy, segmentation, and multichannel measurement
Ability to translate data into clear, actionable insights
Excellent communication skills — able to translate marketing and media insights into strategic recommendations
Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, belonging, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.
Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP.
NYP will not reimburse for travel expenses.
NewYork-Presbyterian Hospital is an equal opportunity employer.
Salary Range:
$145,000-$186,500/Annual
It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.
#J-18808-Ljbffr
NewYork-Presbyterian is one of the nation’s most comprehensive academic health care delivery systems, dedicated to providing the highest quality, most compassionate care to patients in the New York metropolitan area and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, ground-breaking research, and innovative, patient-centered clinical care.
Senior Marketing Manager - Integrated Marketing
The Senior Marketing Manager will report to the VP, MarComm Strategic Planning, Insights, and Customer Engagement, and serve as NewYork-Presbyterian's in house expert on paid and organic media strategy while ensuring strong alignment between media investments, enterprise priorities, and broader growth objectives. The Senior Manager will lead integrated media planning across paid channels and coordinate the effective use of owned and earned channels to ensure campaigns are insight driven, consistent across platforms, and tightly aligned with business and system wide marketing goals. In this role, you'll partner closely with brand, service line, reputation, digital, analytics, editorial, and external agency teams to deliver high performance media programs. Through rigorous planning, continuous optimization, and clear measurement, the role will help elevate NYP’s presence in the market and drive measurable business outcomes while maintaining a cohesive, audience first approach across the full media ecosystem.
This is a full time day shift position working 4 days at our Corporate Office in mid-town Manhattan, and the ability for 1 day remote.
Preferred Criteria
Experience working in regulated industries
Experience in healthcare or hospital systems
Familiarity with CRM based targeting and first party data activation
Knowledge of marketing analytics tools such as Google Analytics 4, Data Studio, Power BI, Dataroma, and/or Salesforce Marketing Cloud
Required Criteria
Bachelor’s degree
6–8+ years of integrated media strategy or planning experience
Strong expertise in digital media platforms, channels and performance analytics
Strong understanding of funnel-based audience strategy, segmentation, and multichannel measurement
Ability to translate data into clear, actionable insights
Excellent communication skills — able to translate marketing and media insights into strategic recommendations
Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, belonging, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.
Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP.
NYP will not reimburse for travel expenses.
NewYork-Presbyterian Hospital is an equal opportunity employer.
Salary Range:
$145,000-$186,500/Annual
It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.
#J-18808-Ljbffr