GTM Strategy & Enablement Leader
Get Hired. Work From Anywhere., Tampa, FL, United States
About the job GTM Strategy & Enablement Leader
We are looking for a Sales Enablement & GTM Operations Lead responsible for building and optimizing the execution layer behind our sales organization. This role focuses on improving pipeline quality, accelerating rep ramp, and making sales performance consistent and repeatable across the team.
Location:
Tampa, FL (onsite)
Employment : Full-time
Requirements
5+ years of experience in sales enablement, sales operations, or sales management
Strong experience in SMB or high-volume transactional sales environments
Deep understanding of sales process design, pipeline management, and performance tracking
Hands‑on experience with CRM systems (HubSpot strongly preferred)
Proven ability to build and enforce structured sales processes and playbooks
Experience onboarding and ramping Account Executives (AEs)
Ability to coach reps through structured feedback, QA, and pattern recognition
Strong analytical mindset with experience building dashboards and performance tracking systems
High attention to detail and operational discipline
Strong ownership mindset with consistent follow‑through
Ability to operate in a fast‑paced, execution‑driven environment
Key Responsibilities
Build and maintain sales playbooks across the funnel (scripts, objection handling, demo standards, close checklists)
Own onboarding and ramping process for new AEs, reducing time to first close
Run weekly pipeline reviews and enforce deal quality standards across all reps
QA calls, demos, and meetings to identify gaps and improve execution
Own outbound execution strategy (verticals, segmentation, messaging direction, sequencing)
Define ICP, targeting logic, and pipeline quality thresholds
Approve outbound messaging for campaigns
Evaluate lead sources and manage vendor feedback loops
Build dashboards and rep scorecards for performance tracking
Manage daily activity cadence for BDRs and offshore AEs
Coordinate recurring sales training and enablement sessions
Preferred Qualifications
Experience supporting outbound-heavy sales teams
Experience working with offshore or distributed teams
Familiarity with outbound tools and sales automation platforms
Experience managing lead vendors or performance marketing feedback loops
Background in fintech, payments, or POS/retail
Performance Metrics
Pipeline quality
— qualified demos meeting defined standards (50%)
Rep ramp time
— speed from hire to first closed deal (25%)
Source efficiency
— cost per installed merchant by lead source (25%)
Health, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Hybrid work schedule with in‑office collaboration
High ownership role with direct impact on company growth
Compensation
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We are looking for a Sales Enablement & GTM Operations Lead responsible for building and optimizing the execution layer behind our sales organization. This role focuses on improving pipeline quality, accelerating rep ramp, and making sales performance consistent and repeatable across the team.
Location:
Tampa, FL (onsite)
Employment : Full-time
Requirements
5+ years of experience in sales enablement, sales operations, or sales management
Strong experience in SMB or high-volume transactional sales environments
Deep understanding of sales process design, pipeline management, and performance tracking
Hands‑on experience with CRM systems (HubSpot strongly preferred)
Proven ability to build and enforce structured sales processes and playbooks
Experience onboarding and ramping Account Executives (AEs)
Ability to coach reps through structured feedback, QA, and pattern recognition
Strong analytical mindset with experience building dashboards and performance tracking systems
High attention to detail and operational discipline
Strong ownership mindset with consistent follow‑through
Ability to operate in a fast‑paced, execution‑driven environment
Key Responsibilities
Build and maintain sales playbooks across the funnel (scripts, objection handling, demo standards, close checklists)
Own onboarding and ramping process for new AEs, reducing time to first close
Run weekly pipeline reviews and enforce deal quality standards across all reps
QA calls, demos, and meetings to identify gaps and improve execution
Own outbound execution strategy (verticals, segmentation, messaging direction, sequencing)
Define ICP, targeting logic, and pipeline quality thresholds
Approve outbound messaging for campaigns
Evaluate lead sources and manage vendor feedback loops
Build dashboards and rep scorecards for performance tracking
Manage daily activity cadence for BDRs and offshore AEs
Coordinate recurring sales training and enablement sessions
Preferred Qualifications
Experience supporting outbound-heavy sales teams
Experience working with offshore or distributed teams
Familiarity with outbound tools and sales automation platforms
Experience managing lead vendors or performance marketing feedback loops
Background in fintech, payments, or POS/retail
Performance Metrics
Pipeline quality
— qualified demos meeting defined standards (50%)
Rep ramp time
— speed from hire to first closed deal (25%)
Source efficiency
— cost per installed merchant by lead source (25%)
Health, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Hybrid work schedule with in‑office collaboration
High ownership role with direct impact on company growth
Compensation
#J-18808-Ljbffr