Marketing Operations Specialist
FourPoint People, Nashville, TN, United States
Benefits
Competitive salary
Dental insurance
Health insurance
Vision insurance
Marketing Operations Specialist
Full-Time | Brentwood, TN | FourPoint Business, LLC
Department: Marketing
Reports To: Marketing Department Head
Employment Type: Full-Time
Location: Brentwood, TN (on-site) & Remote
About FourPoint Business
FourPoint Business is an integrated back‑office services company serving small and mid‑sized businesses throughout Middle Tennessee and beyond. Our service lines include Marketing, Bookkeeping, Consulting, and Managed IT, all delivered under one roof. We target businesses in the $1 to $5M revenue range that need enterprise‑level systems without the overhead of building them internally.
Our marketing team handles everything from website design and paid advertising to SEO, content marketing, and client reporting. We work with a portfolio of active clients while also regularly engaging new prospects through structured discovery and analysis processes.
Role Overview
The Marketing Operations Specialist is a hands‑on execution role responsible for managing day‑to‑day marketing deliverables across our client portfolio and internal brand. You will own the production and delivery of client work, including website projects, paid ad campaigns, SEO, content, email, and reporting. This role requires a generalist who is comfortable moving between platforms and project types without losing attention to quality or deadlines.
You will work closely with the Marketing Department Head and coordinate with the sales team to support the full client lifecycle, from pre‑sale analysis to onboarding to ongoing monthly services.
Core Responsibilities
Website Design and Development
Build and manage client websites on WordPress
Execute website redesigns from kickoff through launch, following established project timelines
Handle on‑page SEO setup, including meta tags, schema, and page structure
Manage ongoing website maintenance, updates, and hosting for active clients
Search Engine Optimization
Execute monthly local SEO services including on‑page optimization, citation building, and keyword tracking
Coordinate with content writers to ensure blog posts are properly formatted, SEO‑optimized, and published correctly
Monitor and report on keyword rankings and organic traffic performance for client accounts
Manage and optimize Google Business Profiles for clients, including updates, posts, and review monitoring
Paid Advertising
Build, manage, and optimize Google Ads campaigns for client accounts
Build, manage, and optimize Meta (Facebook and Instagram) ad campaigns
Set up proper UTM tracking and ensure campaign data flows correctly into Google Analytics 4
Prepare monthly performance summaries and flag optimization opportunities
Email Marketing and Content
Build and send client email campaigns, newsletters, and outreach sequences
Format blog posts in HTML using the established three‑box structure (title and slug, meta details, content)
Assist in writing or editing marketing copy for landing pages, ads, emails, and social posts
Develop and maintain content calendars for active clients
Reporting and Analysis
Produce formatted marketing analysis reports for prospective clients, covering website audits, SEO performance, competitive landscape, and Google Business Profile assessment
Compile monthly client performance reports drawing from GA4, Google Ads, Meta Ads Manager, and search ranking data
Support the discovery process by pulling organic traffic data, competitor research, and website analysis ahead of prospect meetings
Client and Project Coordination
Manage active project timelines and communicate status updates to internal stakeholders
Support client onboarding using the established 30‑minute kickoff framework and intake process
Draft Scopes of Work, proposal line item descriptions, and follow‑up emails using GoHighLevel
Coordinate with the sales team to ensure proposals are accurate and delivered on time
Tools and Platforms
Proficiency in the following tools is required or strongly preferred:
GoHighLevel (CRM, proposals, invoicing, email)
WordPress (Elementor, WPBakery, or similar page builders)
RankMath or Yoast SEO
Google Analytics 4 and Google Tag Manager
Google Ads Manager
Meta Ads Manager (Facebook and Instagram)
Adobe Programs including Photoshop, Premiere Pro, and Lightroom
Canva or equivalent design tool
Google Search Console
Microsoft Office or Google Workspace
Qualifications
Required:
2 or more years of hands‑on digital marketing experience covering multiple service areas (SEO, paid ads, web, or email)
Demonstrated experience managing client work in an agency or multi‑client environment
Working knowledge of WordPress website management and basic HTML
Familiarity with Google Ads and Meta Ads campaign setup and optimization
Ability to produce professional written deliverables including reports, emails, and SOWs
Strong organizational skills and the ability to manage multiple active projects simultaneously
Preferred:
Experience with GoHighLevel or a comparable CRM and proposal platform
Familiarity with local SEO best practices including citation management and Google Business Profile optimization
Experience using GA4 for campaign tracking and reporting
Exposure to the EOS (Entrepreneurial Operating System) framework
What We Offer
A direct role with real ownership. You will manage active client accounts, not just support tasks.
Variety. No two weeks look exactly the same across our client portfolio.
A team that values systems, clarity, and doing the work well. We run on EOS.
Competitive compensation based on experience.
Room to grow within the marketing department as FourPoint continues to scale.
#J-18808-Ljbffr
Competitive salary
Dental insurance
Health insurance
Vision insurance
Marketing Operations Specialist
Full-Time | Brentwood, TN | FourPoint Business, LLC
Department: Marketing
Reports To: Marketing Department Head
Employment Type: Full-Time
Location: Brentwood, TN (on-site) & Remote
About FourPoint Business
FourPoint Business is an integrated back‑office services company serving small and mid‑sized businesses throughout Middle Tennessee and beyond. Our service lines include Marketing, Bookkeeping, Consulting, and Managed IT, all delivered under one roof. We target businesses in the $1 to $5M revenue range that need enterprise‑level systems without the overhead of building them internally.
Our marketing team handles everything from website design and paid advertising to SEO, content marketing, and client reporting. We work with a portfolio of active clients while also regularly engaging new prospects through structured discovery and analysis processes.
Role Overview
The Marketing Operations Specialist is a hands‑on execution role responsible for managing day‑to‑day marketing deliverables across our client portfolio and internal brand. You will own the production and delivery of client work, including website projects, paid ad campaigns, SEO, content, email, and reporting. This role requires a generalist who is comfortable moving between platforms and project types without losing attention to quality or deadlines.
You will work closely with the Marketing Department Head and coordinate with the sales team to support the full client lifecycle, from pre‑sale analysis to onboarding to ongoing monthly services.
Core Responsibilities
Website Design and Development
Build and manage client websites on WordPress
Execute website redesigns from kickoff through launch, following established project timelines
Handle on‑page SEO setup, including meta tags, schema, and page structure
Manage ongoing website maintenance, updates, and hosting for active clients
Search Engine Optimization
Execute monthly local SEO services including on‑page optimization, citation building, and keyword tracking
Coordinate with content writers to ensure blog posts are properly formatted, SEO‑optimized, and published correctly
Monitor and report on keyword rankings and organic traffic performance for client accounts
Manage and optimize Google Business Profiles for clients, including updates, posts, and review monitoring
Paid Advertising
Build, manage, and optimize Google Ads campaigns for client accounts
Build, manage, and optimize Meta (Facebook and Instagram) ad campaigns
Set up proper UTM tracking and ensure campaign data flows correctly into Google Analytics 4
Prepare monthly performance summaries and flag optimization opportunities
Email Marketing and Content
Build and send client email campaigns, newsletters, and outreach sequences
Format blog posts in HTML using the established three‑box structure (title and slug, meta details, content)
Assist in writing or editing marketing copy for landing pages, ads, emails, and social posts
Develop and maintain content calendars for active clients
Reporting and Analysis
Produce formatted marketing analysis reports for prospective clients, covering website audits, SEO performance, competitive landscape, and Google Business Profile assessment
Compile monthly client performance reports drawing from GA4, Google Ads, Meta Ads Manager, and search ranking data
Support the discovery process by pulling organic traffic data, competitor research, and website analysis ahead of prospect meetings
Client and Project Coordination
Manage active project timelines and communicate status updates to internal stakeholders
Support client onboarding using the established 30‑minute kickoff framework and intake process
Draft Scopes of Work, proposal line item descriptions, and follow‑up emails using GoHighLevel
Coordinate with the sales team to ensure proposals are accurate and delivered on time
Tools and Platforms
Proficiency in the following tools is required or strongly preferred:
GoHighLevel (CRM, proposals, invoicing, email)
WordPress (Elementor, WPBakery, or similar page builders)
RankMath or Yoast SEO
Google Analytics 4 and Google Tag Manager
Google Ads Manager
Meta Ads Manager (Facebook and Instagram)
Adobe Programs including Photoshop, Premiere Pro, and Lightroom
Canva or equivalent design tool
Google Search Console
Microsoft Office or Google Workspace
Qualifications
Required:
2 or more years of hands‑on digital marketing experience covering multiple service areas (SEO, paid ads, web, or email)
Demonstrated experience managing client work in an agency or multi‑client environment
Working knowledge of WordPress website management and basic HTML
Familiarity with Google Ads and Meta Ads campaign setup and optimization
Ability to produce professional written deliverables including reports, emails, and SOWs
Strong organizational skills and the ability to manage multiple active projects simultaneously
Preferred:
Experience with GoHighLevel or a comparable CRM and proposal platform
Familiarity with local SEO best practices including citation management and Google Business Profile optimization
Experience using GA4 for campaign tracking and reporting
Exposure to the EOS (Entrepreneurial Operating System) framework
What We Offer
A direct role with real ownership. You will manage active client accounts, not just support tasks.
Variety. No two weeks look exactly the same across our client portfolio.
A team that values systems, clarity, and doing the work well. We run on EOS.
Competitive compensation based on experience.
Room to grow within the marketing department as FourPoint continues to scale.
#J-18808-Ljbffr