Marketing Specialist - Lifecycle
maurices, Duluth, MN, United States
Position Overview
The Marketing Specialist – Lifecycle supports the execution and optimization of customer communications across owned channels. This role ensures accurate campaign setup, quality execution, and strong cross‑functional coordination while supporting continuous improvement through testing and performance insights.
Key Responsibilities
Execute lifecycle campaigns across email and SMS platforms
Support campaign setup, scheduling, QA, testing, and deployment
Build and manage campaign components within the CRM platform, performing quality assurance checks to ensure accuracy
Coordinate with Creative, CRM, and Data teams to ensure timely delivery
Manage campaign changes and updates within tight timelines
Support testing initiatives and document results to inform optimization
Assist with reporting and performance tracking
Education / Skills And Experience
Bachelor’s degree in Marketing, Communications, or a related field preferred
2‑5 years of experience in marketing, CRM, or digital execution roles
Experience working with email or marketing automation platforms preferred
Strong attention to detail and organizational skills
Ability to manage multiple priorities in a fast‑paced environment
Location Corporate Office-maurices‑Duluth, MN 55802
Position Type Regular/Full time
Pay Range Annual Salary: $50,000.00 - $65,000.00
Annual incentive compensation based on company performance.
How We Work Our Smart Work program pairs the best of in‑person collaboration with the flexibility to work remotely, guided by business needs and the nature of each role. Corporate associates work at least three days a week in our offices, with teams setting core days to brainstorm, build relationships, and move work forward. The goal is simple: help you do your best work, stay connected to your team, and maintain healthy work‑life balance.
What We Offer We offer a comprehensive and competitive benefits package designed to support your health, financial security, and work‑life balance. Full‑time associates are eligible for a suite of benefits, including choice of three medical plans (PPO or High‑Deductible with Health Savings Account and employer contribution), dental and vision coverage, Flexible Spending Accounts for healthcare and dependent care, Accident, Critical Illness, and Hospital Indemnity coverage, voluntary life insurance, spousal and child life insurance, and long‑term disability coverage. Maurices also provides at no cost basic life insurance and short‑term disability, access to a wellbeing platform with Personify Health, and an Employee Assistance Program for associates and their families. After six months of employment, you may be eligible for a 401(k) with an immediately vested Safe Harbor matching contribution. Tuition Assistance is available after one year. Associates also have access to PTO benefits—vacation (with accrual or flexible options), annual sick time, holiday pay, and two weeks of New Parent Leave for birth, adoption, or foster placement. Learning opportunities, associate resource groups, and free access to a state‑of‑the‑art on‑site fitness facility for Duluth‑based associates are also part of the package.
Equal Employment Opportunity The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
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Key Responsibilities
Execute lifecycle campaigns across email and SMS platforms
Support campaign setup, scheduling, QA, testing, and deployment
Build and manage campaign components within the CRM platform, performing quality assurance checks to ensure accuracy
Coordinate with Creative, CRM, and Data teams to ensure timely delivery
Manage campaign changes and updates within tight timelines
Support testing initiatives and document results to inform optimization
Assist with reporting and performance tracking
Education / Skills And Experience
Bachelor’s degree in Marketing, Communications, or a related field preferred
2‑5 years of experience in marketing, CRM, or digital execution roles
Experience working with email or marketing automation platforms preferred
Strong attention to detail and organizational skills
Ability to manage multiple priorities in a fast‑paced environment
Location Corporate Office-maurices‑Duluth, MN 55802
Position Type Regular/Full time
Pay Range Annual Salary: $50,000.00 - $65,000.00
Annual incentive compensation based on company performance.
How We Work Our Smart Work program pairs the best of in‑person collaboration with the flexibility to work remotely, guided by business needs and the nature of each role. Corporate associates work at least three days a week in our offices, with teams setting core days to brainstorm, build relationships, and move work forward. The goal is simple: help you do your best work, stay connected to your team, and maintain healthy work‑life balance.
What We Offer We offer a comprehensive and competitive benefits package designed to support your health, financial security, and work‑life balance. Full‑time associates are eligible for a suite of benefits, including choice of three medical plans (PPO or High‑Deductible with Health Savings Account and employer contribution), dental and vision coverage, Flexible Spending Accounts for healthcare and dependent care, Accident, Critical Illness, and Hospital Indemnity coverage, voluntary life insurance, spousal and child life insurance, and long‑term disability coverage. Maurices also provides at no cost basic life insurance and short‑term disability, access to a wellbeing platform with Personify Health, and an Employee Assistance Program for associates and their families. After six months of employment, you may be eligible for a 401(k) with an immediately vested Safe Harbor matching contribution. Tuition Assistance is available after one year. Associates also have access to PTO benefits—vacation (with accrual or flexible options), annual sick time, holiday pay, and two weeks of New Parent Leave for birth, adoption, or foster placement. Learning opportunities, associate resource groups, and free access to a state‑of‑the‑art on‑site fitness facility for Duluth‑based associates are also part of the package.
Equal Employment Opportunity The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
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