Email Marketing Specialist
Partify, Warren, MI, United States
Partify Inc. is a fast growing e-commerce painted automotive parts company focused on building scalable, data driven operations. We are seeking an Email Marketing Specialist to drive customer retention, engagement, and lifetime value through targeted email and SMS marketing strategies.
This is a hands on role responsible for building and optimizing lifecycle marketing campaigns, promotional flows, and automation. The ideal candidate is both creative and analytical, with a strong understanding of customer segmentation and performance marketing.
You will work closely with leadership and internal teams to align messaging with business goals and enhance the overall customer journey.
Key Responsibilities Develop and execute email and SMS marketing campaigns, including promotional and lifecycle flows.
Build and optimize automated campaigns such as welcome, abandoned cart, and post purchase sequences.
Segment customer audiences to improve targeting and engagement.
Analyze campaign performance and optimize for open rates, click through rates, and conversions.
Conduct A/B testing on subject lines, messaging, timing, and creative.
Maintain and improve email deliverability and list health.
Collab orate with design and content teams to create high performing campaigns.
Align messaging with brand voice and overall marketing strategy.
Monitor trends and best practices in email and SMS marketing.
Track and report on key performance metrics.
Required Qualifications Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 2 - 4 years of experience in email and SMS marketing.
Experience with platforms such as Klaviyo, Attentive, or similar.
Strong understanding of customer segmentation and lifecycle marketing.
Analytical mindset with experience interpreting campaign data.
Ability to manage multiple campaigns simultaneously.
Strong communication and problem solving skills.
Preferred Qualifications Experience in e-commerce or DTC brands.
Familiarity with Shopify or BigCommerce.
Experience with marketing automation and customer journeys.
Basic knowledge of HTML/CSS for email customization.
Experience working in high growth startups or scaling companies.
Why Join Partify Partify is building the future of painted automotive parts. Our team focuses on operational efficiency, data driven decision making, and scalable systems that support rapid growth.
This role offers the opportunity to directly impact customer retention and lifetime value through strategic lifecycle marketing.
We Offer HMO medical plans.
Dental and vision coverage.
401(k) with company match.
Paid holidays and sick time.
Please Note: Partify Inc. is unable to sponsor employment visas at this time.
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This is a hands on role responsible for building and optimizing lifecycle marketing campaigns, promotional flows, and automation. The ideal candidate is both creative and analytical, with a strong understanding of customer segmentation and performance marketing.
You will work closely with leadership and internal teams to align messaging with business goals and enhance the overall customer journey.
Key Responsibilities Develop and execute email and SMS marketing campaigns, including promotional and lifecycle flows.
Build and optimize automated campaigns such as welcome, abandoned cart, and post purchase sequences.
Segment customer audiences to improve targeting and engagement.
Analyze campaign performance and optimize for open rates, click through rates, and conversions.
Conduct A/B testing on subject lines, messaging, timing, and creative.
Maintain and improve email deliverability and list health.
Collab orate with design and content teams to create high performing campaigns.
Align messaging with brand voice and overall marketing strategy.
Monitor trends and best practices in email and SMS marketing.
Track and report on key performance metrics.
Required Qualifications Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 2 - 4 years of experience in email and SMS marketing.
Experience with platforms such as Klaviyo, Attentive, or similar.
Strong understanding of customer segmentation and lifecycle marketing.
Analytical mindset with experience interpreting campaign data.
Ability to manage multiple campaigns simultaneously.
Strong communication and problem solving skills.
Preferred Qualifications Experience in e-commerce or DTC brands.
Familiarity with Shopify or BigCommerce.
Experience with marketing automation and customer journeys.
Basic knowledge of HTML/CSS for email customization.
Experience working in high growth startups or scaling companies.
Why Join Partify Partify is building the future of painted automotive parts. Our team focuses on operational efficiency, data driven decision making, and scalable systems that support rapid growth.
This role offers the opportunity to directly impact customer retention and lifetime value through strategic lifecycle marketing.
We Offer HMO medical plans.
Dental and vision coverage.
401(k) with company match.
Paid holidays and sick time.
Please Note: Partify Inc. is unable to sponsor employment visas at this time.
#J-18808-Ljbffr