Marketing Coordinator - Content Creation ~ Englewood
MorningStar Senior Living, Englewood, CO, United States
Full-time - Salary
Pay Rate: $50,000.00 - 55,000.00
Exempt
Schedule: Flexible as needed - Hybrid
Marketing Coordinator - Content Creation Make a difference by providing great care and love for our treasured residents. At MorningStar Senior Living, culture is central to our mission. We seek individuals who care deeply and want to do work that matters, believing in a life that is outward‑bound and rooted in servant‑leadership.
Job Summary MorningStar uses social media marketing to deepen relationships with resident families and introduce our brand to broader audiences. This role manages the organic social media presence of our portfolio of 40 senior living communities across 11 states. Working alongside Sales, Marketing, Life Enrichment, and third parties, you will create content strategies that stimulate engagement and grow following across multiple platforms.
Benefits
Health Insurance offerings such as medical, dental, and vision insurance
Other insurance offerings such as life, disability, accident, and critical illness insurance
401k plan with matching
HSA options
Employee assistance programs
Paid sick, vacation and birthday
Career development programs and opportunity for advancement
Charitable and philanthropic opportunities
Tuition reimbursement
Free shift meal
Primary Responsibilities
Manage incoming content from communities for organic posting across multiple social platforms (e.g., Meta, LinkedIn, YouTube).
Help develop content strategies and create social buzz.
Set social media content calendars for the quarter ahead for each platform.
Create social media graphics and captions within brand standards.
Curate and publish original high‑quality content with a regular cadence to drive brand awareness and engagement, including collaboration with video production.
Occasionally travel to communities to capture special event content.
Moderate and respond to user‑generated content in line with MorningStar policy.
Train and mentor community teams on weekly submissions to maintain a cohesive social strategy and encourage participation.
Leverage social media promotions, contests, influencer marketing, audits, infographics, hashtags, memes, and Facebook Live.
Stay current with trends in social/online culture and the senior living industry; apply new technologies and best practices.
Build strategy through competitive research, platform determination, benchmarking, messaging, social SEO, and audience identification to grow our following.
Coordinate with our digital agency for paid and boosted campaigns as needed.
Set quantifiable annual goals for each platform; define, measure, and evaluate relevant KPIs and ROI.
Create monthly performance reports that track community submissions and key metrics against goals, adjusting strategy accordingly.
Strategize blog content with agency writers to increase readership through social engagement.
Write “Superfood of the Month” blog posts for the website.
Qualifications
Associate’s or Bachelor’s degree in Marketing, Communications, New Media, Graphic Design, or related field.
0–1 year of social media and content creation experience or relevant internship, including experience with content management tools.
Familiarity with Adobe Photoshop/Illustrator or strong design principles.
Strong copywriting skills in a social‑media‑conducive style with sensitivity to senior issues, spiritual, and philanthropic themes.
Core Competencies
Team‑oriented mindset
Blend of task‑driven and creative thinking
Professionalism and reliability
Highly organized and detail‑oriented
Ability to multi‑task in a fast‑paced environment with deadlines
Self‑initiative, motivated to work independently, go‑getter attitude
Commitment to MorningStar’s mission and core values
Positive attitude and desire to grow within the organization
At MorningStar, we are committed to creating communities that help our senior residents live an abundant life. This role offers a meaningful opportunity to contribute to a growing organization focused on excellence, compassion, and service.
Team members who are scheduled to work 24 or more hours per week are eligible for benefits; families of those team members will also be eligible.
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Pay Rate: $50,000.00 - 55,000.00
Exempt
Schedule: Flexible as needed - Hybrid
Marketing Coordinator - Content Creation Make a difference by providing great care and love for our treasured residents. At MorningStar Senior Living, culture is central to our mission. We seek individuals who care deeply and want to do work that matters, believing in a life that is outward‑bound and rooted in servant‑leadership.
Job Summary MorningStar uses social media marketing to deepen relationships with resident families and introduce our brand to broader audiences. This role manages the organic social media presence of our portfolio of 40 senior living communities across 11 states. Working alongside Sales, Marketing, Life Enrichment, and third parties, you will create content strategies that stimulate engagement and grow following across multiple platforms.
Benefits
Health Insurance offerings such as medical, dental, and vision insurance
Other insurance offerings such as life, disability, accident, and critical illness insurance
401k plan with matching
HSA options
Employee assistance programs
Paid sick, vacation and birthday
Career development programs and opportunity for advancement
Charitable and philanthropic opportunities
Tuition reimbursement
Free shift meal
Primary Responsibilities
Manage incoming content from communities for organic posting across multiple social platforms (e.g., Meta, LinkedIn, YouTube).
Help develop content strategies and create social buzz.
Set social media content calendars for the quarter ahead for each platform.
Create social media graphics and captions within brand standards.
Curate and publish original high‑quality content with a regular cadence to drive brand awareness and engagement, including collaboration with video production.
Occasionally travel to communities to capture special event content.
Moderate and respond to user‑generated content in line with MorningStar policy.
Train and mentor community teams on weekly submissions to maintain a cohesive social strategy and encourage participation.
Leverage social media promotions, contests, influencer marketing, audits, infographics, hashtags, memes, and Facebook Live.
Stay current with trends in social/online culture and the senior living industry; apply new technologies and best practices.
Build strategy through competitive research, platform determination, benchmarking, messaging, social SEO, and audience identification to grow our following.
Coordinate with our digital agency for paid and boosted campaigns as needed.
Set quantifiable annual goals for each platform; define, measure, and evaluate relevant KPIs and ROI.
Create monthly performance reports that track community submissions and key metrics against goals, adjusting strategy accordingly.
Strategize blog content with agency writers to increase readership through social engagement.
Write “Superfood of the Month” blog posts for the website.
Qualifications
Associate’s or Bachelor’s degree in Marketing, Communications, New Media, Graphic Design, or related field.
0–1 year of social media and content creation experience or relevant internship, including experience with content management tools.
Familiarity with Adobe Photoshop/Illustrator or strong design principles.
Strong copywriting skills in a social‑media‑conducive style with sensitivity to senior issues, spiritual, and philanthropic themes.
Core Competencies
Team‑oriented mindset
Blend of task‑driven and creative thinking
Professionalism and reliability
Highly organized and detail‑oriented
Ability to multi‑task in a fast‑paced environment with deadlines
Self‑initiative, motivated to work independently, go‑getter attitude
Commitment to MorningStar’s mission and core values
Positive attitude and desire to grow within the organization
At MorningStar, we are committed to creating communities that help our senior residents live an abundant life. This role offers a meaningful opportunity to contribute to a growing organization focused on excellence, compassion, and service.
Team members who are scheduled to work 24 or more hours per week are eligible for benefits; families of those team members will also be eligible.
EEO
#J-18808-Ljbffr