Wealth Sales Enablement Content Manager
Huntington National Bank, Minnetonka, MN, United States
Overview
This position is in office and open to anywhere within Huntington footprint.
Salary range: $70,000.00 - $140,000.00 annual.
Duties & Responsibilities
Strategy, Leadership and Co-Creating Deliverables: In partnership with the Sales Enablement Leader, lead insights content strategy for the Wealth organization, ensuring alignment with business goals, objectives and market trends.
Manage insights content and insight-based sales tools to support Wealth Sales Enablement, infusing all programs and content with Huntington’s brand.
Provide strategy and leadership around the creation of sales tools for the market, assessing and evaluating incoming requests to determine value and scope of work.
Work with the Sales Enablement Team and key stakeholders to develop insight-based sales tools and presentations.
Continuous Learning Around Marketing Trends And Industry Trends: Monitor industry trends to maximize knowledge on an ongoing basis. Leverage research from the Sales Enablement team for awareness in economic and business trends to support content strategy. Track trends in sales enablement technology to ensure the team is exploring new avenues for content delivery. Ensure all content is available in formats that can be readily leveraged through technology.
Cultivating And Managing Partnerships: Cultivate strong relationships and collaborate with segment marketing team for the creation of insights content. Create partnerships across the Sales Enablement Team and Wealth segment to ensure high-value deliverables. Manage the partnership with ShowPad and other content vendors. Assess and identify additional partnerships or technology that can support content strategy.
Project Management And Copywriting: Provide project management for all existing content to determine relevance and tone, while also writing updated copy, to ensure that insights content remains current. Ensure all marketing and sales tools support the company’s brand and meet the company’s style and quality standards. Drive thought leadership strategies, collaborating across the segment and enterprise to identify subject matter experts for relevant content development and interviews.
Qualifications
Required: Bachelor’s Degree, preferably in Marketing or Communications
Required: 5-7 years’ experience with content marketing or related experience
Preferred Qualifications
Strategy and business planning experience
Demonstrated project management and execution excellence
Strong copywriting and editing background
Experience with content management software
Strong organizational abilities, including time and resource management
Leadership abilities that foster learning and excellence among team members
Works well in a fast-paced environment
Accepts and gives feedback freely
Natural problem-solver
Strong collaborator
Workplace & Compensation
Exempt Status: Yes = not eligible for overtime pay; No = eligible for overtime pay
Workplace Type: Office
Compensation Range: $70,000 - $140,000 annual
Our approach to Office Workplace: Certain positions outside our branch network may be eligible for a flexible work arrangement. Remote roles may also exist with in-office collaboration as needed.
Benefits & Equal Opportunity
Huntington is an Equal Opportunity Employer.
Our benefits include health insurance, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).
Note: This description reflects the current needs and does not guarantee employment. For details on the recruitment process or agency inquiries, refer to Huntington’s official career site.
#J-18808-Ljbffr
This position is in office and open to anywhere within Huntington footprint.
Salary range: $70,000.00 - $140,000.00 annual.
Duties & Responsibilities
Strategy, Leadership and Co-Creating Deliverables: In partnership with the Sales Enablement Leader, lead insights content strategy for the Wealth organization, ensuring alignment with business goals, objectives and market trends.
Manage insights content and insight-based sales tools to support Wealth Sales Enablement, infusing all programs and content with Huntington’s brand.
Provide strategy and leadership around the creation of sales tools for the market, assessing and evaluating incoming requests to determine value and scope of work.
Work with the Sales Enablement Team and key stakeholders to develop insight-based sales tools and presentations.
Continuous Learning Around Marketing Trends And Industry Trends: Monitor industry trends to maximize knowledge on an ongoing basis. Leverage research from the Sales Enablement team for awareness in economic and business trends to support content strategy. Track trends in sales enablement technology to ensure the team is exploring new avenues for content delivery. Ensure all content is available in formats that can be readily leveraged through technology.
Cultivating And Managing Partnerships: Cultivate strong relationships and collaborate with segment marketing team for the creation of insights content. Create partnerships across the Sales Enablement Team and Wealth segment to ensure high-value deliverables. Manage the partnership with ShowPad and other content vendors. Assess and identify additional partnerships or technology that can support content strategy.
Project Management And Copywriting: Provide project management for all existing content to determine relevance and tone, while also writing updated copy, to ensure that insights content remains current. Ensure all marketing and sales tools support the company’s brand and meet the company’s style and quality standards. Drive thought leadership strategies, collaborating across the segment and enterprise to identify subject matter experts for relevant content development and interviews.
Qualifications
Required: Bachelor’s Degree, preferably in Marketing or Communications
Required: 5-7 years’ experience with content marketing or related experience
Preferred Qualifications
Strategy and business planning experience
Demonstrated project management and execution excellence
Strong copywriting and editing background
Experience with content management software
Strong organizational abilities, including time and resource management
Leadership abilities that foster learning and excellence among team members
Works well in a fast-paced environment
Accepts and gives feedback freely
Natural problem-solver
Strong collaborator
Workplace & Compensation
Exempt Status: Yes = not eligible for overtime pay; No = eligible for overtime pay
Workplace Type: Office
Compensation Range: $70,000 - $140,000 annual
Our approach to Office Workplace: Certain positions outside our branch network may be eligible for a flexible work arrangement. Remote roles may also exist with in-office collaboration as needed.
Benefits & Equal Opportunity
Huntington is an Equal Opportunity Employer.
Our benefits include health insurance, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).
Note: This description reflects the current needs and does not guarantee employment. For details on the recruitment process or agency inquiries, refer to Huntington’s official career site.
#J-18808-Ljbffr