Channel Marketing Manager - Retail
Gibraltar Industries, Atlanta, GA, United States
About Us
Gibraltar Building Products is a leading North American building products manufacturer with facilities across the United States and Canada. As the top supplier in the residential roof ventilation, drainage, and roofing accessories markets, Gibraltar offers a portfolio of brands including AirVent, Amerimax, Appleton Supply, Architectural Mailboxes, Award Metals, Berger, DOT Metals, Flamco, Florence, NorWesCo, Nu‑Ray Metals, Millennium Metals, Quality Aluminum Products, SBC Supply, Southeast Metals, and Verde.
Channel Marketing Manager – Retail
Craft and execute innovative strategies to promote product sales across our network of distribution partners. Play a vital role in ensuring that our products effectively penetrate the target market.
Benefits of Working With Us
Competitive compensation with paid time off and holidays
Medical insurance options (HDHP with HSA, numbered‑plans, and PPO)
Dental and vision insurance
401(k) retirement savings with employer match
Basic and supplemental life and AD&D insurance
Short‑term and long‑term disability insurance
Pre‑tax dependent‑care flexible spending account
Wellness program with diabetes prevention, condition care, preventive care, and an annual flu shot
Employee Assistance Program
Requirements
Bachelor’s Degree or higher in marketing, product marketing, business, communications or a related field (preferred)
5+ years of progressive B2B marketing experience
5+ years of experience with major home‑center retailers
Knowledge of the residential building industry (plus)
Strong leadership, problem‑solving, and time‑management skills
Comfortable working in a cloud‑based environment
Experience managing and selling across multiple retail sales channels
Strategic planning: develop and implement marketing strategies aligned with business goals
Strong written and verbal communication for effective collaboration with partners and internal teams
Project management: manage multiple projects simultaneously, delivering on time and within scope
Analytical skills to analyze market trends, sales data, and performance metrics for data‑driven decisions
Relationship building: maintain relationships with channel partners and stakeholders
Budget management: manage marketing budgets and optimize spending for maximum ROI
Technical proficiency: familiarity with marketing tools and platforms (e.g., Salesforce, e‑mail marketing) and knowledge of digital marketing techniques
Comfortable working in a matrix environment
Duties and Responsibilities
Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type
Keep a pulse on channel‑partner trends and drive marketing excellence across the organization
Drive strategy and growth within the assigned target customer base
Develop KPIs, proposals, business cases, and ROI models with partners
Organize and execute campaigns through internal resources and external vendors
Track and optimize the performance of new and existing partnerships
Set strategic and tactical direction for channel marketing activities that generate revenue in the region
Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales
Identify high‑value leads and potential partners and develop strategies to turn those connections into profitable relationships
Educate teams about products and represent the company’s entire range of products and services
Meet sales objectives, company profitability goals, and ensure partners meet company sales goals and standards
Recruit, train, manage, and support partners and provide guidance, feedback, incentives, and resources
Coordinate with other company personnel, such as the support and management teams, to meet customer and partner expectations
Travel to customer events, industry meetings, and company onsite meetings as necessary
Coordinate with other sales channels to avoid potential conflicts
Facilitate indirect sales deals to third‑party resellers of goods and services
Position Details
Full Time
Location Preference: Charlottesville, NC or Atlanta, GA
Travel up to 25%
Equal Employment Opportunity
Gibraltar Building Products is an equal‑employment opportunity employer and prohibits unlawful discrimination. We provide reasonable accommodations to individuals with disabilities upon request and in accordance with applicable law.
Disclaimer
The information in this description indicates the general nature and level of work performed by employees in this classification. It is not a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Gibraltar Building Products is a leading North American building products manufacturer with facilities across the United States and Canada. As the top supplier in the residential roof ventilation, drainage, and roofing accessories markets, Gibraltar offers a portfolio of brands including AirVent, Amerimax, Appleton Supply, Architectural Mailboxes, Award Metals, Berger, DOT Metals, Flamco, Florence, NorWesCo, Nu‑Ray Metals, Millennium Metals, Quality Aluminum Products, SBC Supply, Southeast Metals, and Verde.
Channel Marketing Manager – Retail
Craft and execute innovative strategies to promote product sales across our network of distribution partners. Play a vital role in ensuring that our products effectively penetrate the target market.
Benefits of Working With Us
Competitive compensation with paid time off and holidays
Medical insurance options (HDHP with HSA, numbered‑plans, and PPO)
Dental and vision insurance
401(k) retirement savings with employer match
Basic and supplemental life and AD&D insurance
Short‑term and long‑term disability insurance
Pre‑tax dependent‑care flexible spending account
Wellness program with diabetes prevention, condition care, preventive care, and an annual flu shot
Employee Assistance Program
Requirements
Bachelor’s Degree or higher in marketing, product marketing, business, communications or a related field (preferred)
5+ years of progressive B2B marketing experience
5+ years of experience with major home‑center retailers
Knowledge of the residential building industry (plus)
Strong leadership, problem‑solving, and time‑management skills
Comfortable working in a cloud‑based environment
Experience managing and selling across multiple retail sales channels
Strategic planning: develop and implement marketing strategies aligned with business goals
Strong written and verbal communication for effective collaboration with partners and internal teams
Project management: manage multiple projects simultaneously, delivering on time and within scope
Analytical skills to analyze market trends, sales data, and performance metrics for data‑driven decisions
Relationship building: maintain relationships with channel partners and stakeholders
Budget management: manage marketing budgets and optimize spending for maximum ROI
Technical proficiency: familiarity with marketing tools and platforms (e.g., Salesforce, e‑mail marketing) and knowledge of digital marketing techniques
Comfortable working in a matrix environment
Duties and Responsibilities
Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type
Keep a pulse on channel‑partner trends and drive marketing excellence across the organization
Drive strategy and growth within the assigned target customer base
Develop KPIs, proposals, business cases, and ROI models with partners
Organize and execute campaigns through internal resources and external vendors
Track and optimize the performance of new and existing partnerships
Set strategic and tactical direction for channel marketing activities that generate revenue in the region
Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales
Identify high‑value leads and potential partners and develop strategies to turn those connections into profitable relationships
Educate teams about products and represent the company’s entire range of products and services
Meet sales objectives, company profitability goals, and ensure partners meet company sales goals and standards
Recruit, train, manage, and support partners and provide guidance, feedback, incentives, and resources
Coordinate with other company personnel, such as the support and management teams, to meet customer and partner expectations
Travel to customer events, industry meetings, and company onsite meetings as necessary
Coordinate with other sales channels to avoid potential conflicts
Facilitate indirect sales deals to third‑party resellers of goods and services
Position Details
Full Time
Location Preference: Charlottesville, NC or Atlanta, GA
Travel up to 25%
Equal Employment Opportunity
Gibraltar Building Products is an equal‑employment opportunity employer and prohibits unlawful discrimination. We provide reasonable accommodations to individuals with disabilities upon request and in accordance with applicable law.
Disclaimer
The information in this description indicates the general nature and level of work performed by employees in this classification. It is not a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr