Marketing Manager 2 - Market Research Manager (17254-1)
JND Inc., Englewood Cliffs, NJ, United States
Job Title
Marketing Manager 2 - Market Research Manager
Job Type
Full time, Hourly
Location
700 Sylvan Avenue, Englewood Cliffs, NJ, US
Compensation
$50-54 per hour
Benefits
Medical Insurance (Health, Dental & Vision)
Paid Time Off
401K
H1B/Green Card Sponsorship for qualified employee
Hands‑on experience at global industry leader Samsung
Opportunities for career advancement
Overview
Partners with relevant business teams to provide an understanding of consumer usage and behaviors across the Consumer Experience Journey for assigned business. Works in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities. Gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develops trend reports on Corporate Marketing key initiatives. Analyzes CRM dashboards to improve the quality of SEA CRM programs. Generates weekly Social Listening reports for Samsung and competitors.
Responsibilities
Leverage secondary/syndicated research and conduct primary research to generate actionable insights.
Independently manage most research, with support and guidance from the manager on more complex studies:
Gather and analyze secondary data sources to address business issues.
Conduct research to understand and predict consumer behavior: qualitative methods (focus groups, in‑home ethnographies, 1‑on‑1 interviews, etc.) and quantitative methods (brand health research, concept tests, usage & attitude studies, post‑purchase studies, etc.).
Manage full scope of research projects including:
Deeply understand business issues and specific questions; develop a comprehensive research brief with detailed learning areas and action standards, securing stakeholder buy‑in.
Determine and recommend best research methodology to address business questions.
Identify best vendor through an RFP process (multi‑vendor proposal review), negotiate best price, and manage internal finance process approvals.
Manage vendor from design through field work, analysis, reporting, and presentation delivery, ensuring data accuracy throughout the study.
Analyze and interpret data in Excel and create concise, insightful PowerPoint charts.
Deliver strong learning in a story‑like presentation format that addresses all research objectives and includes actionable recommendations within the required timelines.
Qualifications and Skills
Strong business acumen to probe and fully understand business issues and provide meaningful, impactful recommendations.
Confidence engaging stakeholders at all levels, up to VP level.
Research and analytical capabilities with up‑to‑date techniques; experience with primary and secondary research, including syndicated tools (e.g., Nielsen, NPD) preferred.
Superior consumer‑focused insights; e‑commerce experience is a plus.
Ability to manage projects independently to meet team goals and timelines.
Vendor and team management experience, evaluating best vendors via RFP and ensuring timely, on‑budget delivery.
Excellent verbal and written communication, influencing skills.
Proficiency in PowerPoint, Excel, and preferably Tableau visualization.
High confidence, proactivity and positive go‑getter attitude.
Strong bias for action, sense of urgency and results orientation.
Ability to work calmly and productively under high time pressure.
Collaborative relationships within the organization and with external partners.
Minimum Requirements
Bachelor’s degree in Business Administration, Marketing, Product Management, Sales, or related field.
5–8 years of experience in market research, marketing, trade marketing, product management, sales, or related field—analyzing consumer data and providing insights that drive business; client and/or agency side experience preferred.
Electronics / Mobile Industry research experience highly preferred; otherwise must have consumer packaged goods (CPG) research experience.
Capable of running own research using DIY tools.
5+ years experience in market research or related field with solid market research experience from client and/or agency side.
Strong ability to synthesize secondary research and provide strategic perspectives; leverage secondary/syndicated and primary research to address business issues.
Very well‑versed and eager to learn; able to produce excellent research results and analyses.
Education
Master's degree in Business Administration, Marketing, Product Management, Sales, or relevant field required.
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Marketing Manager 2 - Market Research Manager
Job Type
Full time, Hourly
Location
700 Sylvan Avenue, Englewood Cliffs, NJ, US
Compensation
$50-54 per hour
Benefits
Medical Insurance (Health, Dental & Vision)
Paid Time Off
401K
H1B/Green Card Sponsorship for qualified employee
Hands‑on experience at global industry leader Samsung
Opportunities for career advancement
Overview
Partners with relevant business teams to provide an understanding of consumer usage and behaviors across the Consumer Experience Journey for assigned business. Works in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities. Gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develops trend reports on Corporate Marketing key initiatives. Analyzes CRM dashboards to improve the quality of SEA CRM programs. Generates weekly Social Listening reports for Samsung and competitors.
Responsibilities
Leverage secondary/syndicated research and conduct primary research to generate actionable insights.
Independently manage most research, with support and guidance from the manager on more complex studies:
Gather and analyze secondary data sources to address business issues.
Conduct research to understand and predict consumer behavior: qualitative methods (focus groups, in‑home ethnographies, 1‑on‑1 interviews, etc.) and quantitative methods (brand health research, concept tests, usage & attitude studies, post‑purchase studies, etc.).
Manage full scope of research projects including:
Deeply understand business issues and specific questions; develop a comprehensive research brief with detailed learning areas and action standards, securing stakeholder buy‑in.
Determine and recommend best research methodology to address business questions.
Identify best vendor through an RFP process (multi‑vendor proposal review), negotiate best price, and manage internal finance process approvals.
Manage vendor from design through field work, analysis, reporting, and presentation delivery, ensuring data accuracy throughout the study.
Analyze and interpret data in Excel and create concise, insightful PowerPoint charts.
Deliver strong learning in a story‑like presentation format that addresses all research objectives and includes actionable recommendations within the required timelines.
Qualifications and Skills
Strong business acumen to probe and fully understand business issues and provide meaningful, impactful recommendations.
Confidence engaging stakeholders at all levels, up to VP level.
Research and analytical capabilities with up‑to‑date techniques; experience with primary and secondary research, including syndicated tools (e.g., Nielsen, NPD) preferred.
Superior consumer‑focused insights; e‑commerce experience is a plus.
Ability to manage projects independently to meet team goals and timelines.
Vendor and team management experience, evaluating best vendors via RFP and ensuring timely, on‑budget delivery.
Excellent verbal and written communication, influencing skills.
Proficiency in PowerPoint, Excel, and preferably Tableau visualization.
High confidence, proactivity and positive go‑getter attitude.
Strong bias for action, sense of urgency and results orientation.
Ability to work calmly and productively under high time pressure.
Collaborative relationships within the organization and with external partners.
Minimum Requirements
Bachelor’s degree in Business Administration, Marketing, Product Management, Sales, or related field.
5–8 years of experience in market research, marketing, trade marketing, product management, sales, or related field—analyzing consumer data and providing insights that drive business; client and/or agency side experience preferred.
Electronics / Mobile Industry research experience highly preferred; otherwise must have consumer packaged goods (CPG) research experience.
Capable of running own research using DIY tools.
5+ years experience in market research or related field with solid market research experience from client and/or agency side.
Strong ability to synthesize secondary research and provide strategic perspectives; leverage secondary/syndicated and primary research to address business issues.
Very well‑versed and eager to learn; able to produce excellent research results and analyses.
Education
Master's degree in Business Administration, Marketing, Product Management, Sales, or relevant field required.
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