Marketing Manager 2
EPITEC, Englewood Cliffs, NJ, United States
Marketing Manager II (Market Research & Consumer Insights)
Assignment Length:
6 months, Possible Extension Location:
Englewood Cliffs, NJ (Onsite) Work Schedule:
Fully Onsite Pay Rate:
$62.00 - $63.50 per hour Core Skills:
Market Research, Analytics, Communication
The Marketing Manager II partners with cross‑functional business teams to deliver insights into consumer usage, behaviors, and needs across the end‑to‑end consumer journey. This role leads and executes consumer research initiatives aligned with corporate marketing priorities, translating data into actionable insights that support strategic decision‑making.
Key Responsibilities
Partner with cross‑functional stakeholders to analyze and communicate consumer behaviors across the consumer experience journey
Support senior marketing leadership by managing research initiatives tied to corporate marketing priorities
Gather, analyze, and interpret consumer data to support marketing strategies and tactics
Develop trend and insight reports for key corporate marketing initiatives
Analyze CRM dashboards to improve the effectiveness and quality of CRM programs
Produce recurring social listening and competitive insights reports
Research & Insights Responsibilities
Leverage secondary/syndicated research and conduct primary research to generate actionable insights
Independently manage most research projects, with guidance on larger or more complex initiatives
Primary & Secondary Research Includes:
Secondary Research:
Collecting and analyzing syndicated and secondary data sources to address business questions
Primary Research:
Designing and executing qualitative and quantitative studies, including:
Qualitative:
Focus groups, ethnographies, one‑on‑one interviews
Quantitative:
Brand health tracking, concept testing, usage & attitudes studies, post‑purchase research
Research Project Management
Lead end‑to‑end research initiatives, including:
Understanding business challenges and defining research objectives
Developing comprehensive research briefs with stakeholder alignment
Recommending appropriate research methodologies
Managing RFP processes and evaluating research vendors
Supporting vendor negotiations and internal financial approvals
Overseeing vendors across research design, fieldwork, analysis, and reporting
Ensuring data accuracy and methodological rigor throughout the study lifecycle
Analyze datasets using Excel and develop clear, insightful PowerPoint presentations
Deliver compelling, story‑driven insights with actionable recommendations within required timelines
Success Factors
Strong business acumen with the ability to uncover root business challenges
Confidence engaging with cross‑functional stakeholders, including senior leadership
Ability to manage multiple projects independently under tight timelines
Research & Analytical Capabilities
Expertise in qualitative and quantitative research methodologies
Experience with syndicated research tools (e.g., Nielsen, NPD) preferred
Strong consumer insights background; e‑commerce experience is a plus
Proven ability to manage projects with minimal supervision
Vendor & Stakeholder Management
Lead vendor selection through RFP processes
Manage vendors to ensure delivery of high‑quality insights on time and within budget
Communication & Technical Skills
Excellent verbal, written, and interpersonal communication skills
Ability to influence and engage diverse stakeholder groups
Advanced PowerPoint skills for insight storytelling
Strong Excel skills for data analysis and interpretation
Tableau or other data visualization tools a plus
Personal Attributes
Proactive, confident, and results‑oriented
Strong sense of urgency and ownership
Ability to perform effectively in fast‑paced, high‑pressure environments
Collaborative mindset with the ability to build strong internal and external relationships
Minimum Qualifications
Bachelor’s degree in Marketing, Business Administration, Product Management, Sales, or a related field
5–8 years of experience in market research, marketing, trade marketing, product management, sales, or related roles
Hands‑on experience analyzing consumer data and delivering data‑driven insights
Experience on the client and/or agency side
Preferred Qualifications
Master’s degree in a related field
Experience running research using DIY or self‑service research platforms
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6 months, Possible Extension Location:
Englewood Cliffs, NJ (Onsite) Work Schedule:
Fully Onsite Pay Rate:
$62.00 - $63.50 per hour Core Skills:
Market Research, Analytics, Communication
The Marketing Manager II partners with cross‑functional business teams to deliver insights into consumer usage, behaviors, and needs across the end‑to‑end consumer journey. This role leads and executes consumer research initiatives aligned with corporate marketing priorities, translating data into actionable insights that support strategic decision‑making.
Key Responsibilities
Partner with cross‑functional stakeholders to analyze and communicate consumer behaviors across the consumer experience journey
Support senior marketing leadership by managing research initiatives tied to corporate marketing priorities
Gather, analyze, and interpret consumer data to support marketing strategies and tactics
Develop trend and insight reports for key corporate marketing initiatives
Analyze CRM dashboards to improve the effectiveness and quality of CRM programs
Produce recurring social listening and competitive insights reports
Research & Insights Responsibilities
Leverage secondary/syndicated research and conduct primary research to generate actionable insights
Independently manage most research projects, with guidance on larger or more complex initiatives
Primary & Secondary Research Includes:
Secondary Research:
Collecting and analyzing syndicated and secondary data sources to address business questions
Primary Research:
Designing and executing qualitative and quantitative studies, including:
Qualitative:
Focus groups, ethnographies, one‑on‑one interviews
Quantitative:
Brand health tracking, concept testing, usage & attitudes studies, post‑purchase research
Research Project Management
Lead end‑to‑end research initiatives, including:
Understanding business challenges and defining research objectives
Developing comprehensive research briefs with stakeholder alignment
Recommending appropriate research methodologies
Managing RFP processes and evaluating research vendors
Supporting vendor negotiations and internal financial approvals
Overseeing vendors across research design, fieldwork, analysis, and reporting
Ensuring data accuracy and methodological rigor throughout the study lifecycle
Analyze datasets using Excel and develop clear, insightful PowerPoint presentations
Deliver compelling, story‑driven insights with actionable recommendations within required timelines
Success Factors
Strong business acumen with the ability to uncover root business challenges
Confidence engaging with cross‑functional stakeholders, including senior leadership
Ability to manage multiple projects independently under tight timelines
Research & Analytical Capabilities
Expertise in qualitative and quantitative research methodologies
Experience with syndicated research tools (e.g., Nielsen, NPD) preferred
Strong consumer insights background; e‑commerce experience is a plus
Proven ability to manage projects with minimal supervision
Vendor & Stakeholder Management
Lead vendor selection through RFP processes
Manage vendors to ensure delivery of high‑quality insights on time and within budget
Communication & Technical Skills
Excellent verbal, written, and interpersonal communication skills
Ability to influence and engage diverse stakeholder groups
Advanced PowerPoint skills for insight storytelling
Strong Excel skills for data analysis and interpretation
Tableau or other data visualization tools a plus
Personal Attributes
Proactive, confident, and results‑oriented
Strong sense of urgency and ownership
Ability to perform effectively in fast‑paced, high‑pressure environments
Collaborative mindset with the ability to build strong internal and external relationships
Minimum Qualifications
Bachelor’s degree in Marketing, Business Administration, Product Management, Sales, or a related field
5–8 years of experience in market research, marketing, trade marketing, product management, sales, or related roles
Hands‑on experience analyzing consumer data and delivering data‑driven insights
Experience on the client and/or agency side
Preferred Qualifications
Master’s degree in a related field
Experience running research using DIY or self‑service research platforms
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