Marketing Research Manager
ektello, Englewood Cliffs, NJ, United States
Client:
Global leader in Technology/ Electronics
Duration:
6 months contract with HIGH chance for extension or become permanent.
Location:
Englewood Cliffs, NJ (Fully onsite)
Top Required Skills
Minimum 5 years experience in market research, marketing, trade marketing, product management, and/or related field - with solid market research experience.
Hands-on experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
Responsibilities
Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.
Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.
Gather and analyze consumer data and support cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.
Analyze CRM dashboards to improve the quality of CRM programs.
Generate weekly Social Listening reports for Company and Competitors.
Qualifications
Bachelor's Degree
5-8 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side)
5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues.
Very well versed & eager to learn - able to produce excellent research results & analyses. Otherwise must have consumer packaged goods (CPG) research experience.
Bonus
Electronics / Mobile Industry research experience STRONGLY PREFERRED.
Masters degree in business administration, marketing, product management, sales, or related field preferred
#J-18808-Ljbffr
Global leader in Technology/ Electronics
Duration:
6 months contract with HIGH chance for extension or become permanent.
Location:
Englewood Cliffs, NJ (Fully onsite)
Top Required Skills
Minimum 5 years experience in market research, marketing, trade marketing, product management, and/or related field - with solid market research experience.
Hands-on experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
Responsibilities
Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.
Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.
Gather and analyze consumer data and support cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.
Analyze CRM dashboards to improve the quality of CRM programs.
Generate weekly Social Listening reports for Company and Competitors.
Qualifications
Bachelor's Degree
5-8 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side)
5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues.
Very well versed & eager to learn - able to produce excellent research results & analyses. Otherwise must have consumer packaged goods (CPG) research experience.
Bonus
Electronics / Mobile Industry research experience STRONGLY PREFERRED.
Masters degree in business administration, marketing, product management, sales, or related field preferred
#J-18808-Ljbffr