Channel Marketing Manager
ScanSource, Greenville, SC, United States
Job Summary
The Channel Marketing Manager manages the channel business, coverage, and relationships through strategic, ongoing support of ScanSource partners and their marketing needs in the channel. Directly responsible for channel partner enablement, strategy and program development and lifecycle management for assigned suppliers.
Essential Job Duties
Recruit, onboard and manage the right partners for a changing market and support go-to-market business transformation.
Help new partners ramp their time to revenue by delivering tailored onboarding programs.
Drive partner development through business/marketing planning and support.
Collaborate with all stakeholders to leverage best practices and ensure consistency across all channel programs.
Deliver an integrated mix of high-impact programs, tools and communications aligned to business goals.
Manage partner communication content, vehicles and cadence to deliver consistent or relevant information to partners.
Develop and manage programmatic channel promotions, benefits and rewards with supplier partners.
Ensure channel marketing readiness for product and solution launches.
Implement MDF/Co‑op go-to-market programs for all assigned lines.
Develop and support co-marketing plans with suppliers for ongoing marketing development.
Develop and manage the annual plan and budget for supplier go-to-market activity.
Engage supplier services managers to establish and align business objectives for suppliers.
Write, create and execute strategic marketing plans to drive profitable company growth.
Own and report quarterly analytics and metrics for specific activities and programs.
Own and maintain process for tracking and receiving supplier cooperative marketing and marketing development funds.
Maintain competence in supplier strategy, competitive knowledge and industry.
Maintain appropriate touchpoints with customers, channels and suppliers.
Reporting Relationships
Reports to Director, Channel Marketing.
Interfaces with Sales, Solutions, Supplier Management.
Interfaces with World-wide Marketing Team and other Business Leadership as required.
Requirements
BA in Marketing or related field of study or equivalent work experience.
Proven success in collaborating and building relationships across and within teams (including peer-to-peer) to achieve desired results.
Strong strategic planning skills.
Strong communication and presentation skills.
Proven problem-solving capability.
Preferred
1 year marketing experience, or in a related field.
Physical Requirements
Ability to sit at a computer terminal for long periods of time.
Ability to be physically in attendance at workstation at designated company office location during normal business hours.
Ability to travel 10+% of the time, must be flexible and willing to travel occasionally to support the marketing and/or supplier organization.
Ability to lift 10 pounds.
Compensation
Base Range: $48,400–$57,000 and total compensation range $55,000–$65,000. Actual annual salary offered will depend on work experience, education and skills/achievements, and will be mutually agreed upon at the time of offer. Total compensation reflects base salary and variable targets for applicable roles.
Employees enjoy comprehensive benefits, including medical, dental, vision coverage, life insurance and a 401(k) plan with matching provision. Outside CA, ScanSource grants 128 hours of paid time off (PTO) each calendar year (prorated for date of hire). In CA, employees accrue a set number of hours each pay period totaling the same 128 hours of PTO. ScanSource also celebrates 10 paid company holidays.
ScanSource, Inc. is an Equal Opportunity Employer. EOE/M/F.
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The Channel Marketing Manager manages the channel business, coverage, and relationships through strategic, ongoing support of ScanSource partners and their marketing needs in the channel. Directly responsible for channel partner enablement, strategy and program development and lifecycle management for assigned suppliers.
Essential Job Duties
Recruit, onboard and manage the right partners for a changing market and support go-to-market business transformation.
Help new partners ramp their time to revenue by delivering tailored onboarding programs.
Drive partner development through business/marketing planning and support.
Collaborate with all stakeholders to leverage best practices and ensure consistency across all channel programs.
Deliver an integrated mix of high-impact programs, tools and communications aligned to business goals.
Manage partner communication content, vehicles and cadence to deliver consistent or relevant information to partners.
Develop and manage programmatic channel promotions, benefits and rewards with supplier partners.
Ensure channel marketing readiness for product and solution launches.
Implement MDF/Co‑op go-to-market programs for all assigned lines.
Develop and support co-marketing plans with suppliers for ongoing marketing development.
Develop and manage the annual plan and budget for supplier go-to-market activity.
Engage supplier services managers to establish and align business objectives for suppliers.
Write, create and execute strategic marketing plans to drive profitable company growth.
Own and report quarterly analytics and metrics for specific activities and programs.
Own and maintain process for tracking and receiving supplier cooperative marketing and marketing development funds.
Maintain competence in supplier strategy, competitive knowledge and industry.
Maintain appropriate touchpoints with customers, channels and suppliers.
Reporting Relationships
Reports to Director, Channel Marketing.
Interfaces with Sales, Solutions, Supplier Management.
Interfaces with World-wide Marketing Team and other Business Leadership as required.
Requirements
BA in Marketing or related field of study or equivalent work experience.
Proven success in collaborating and building relationships across and within teams (including peer-to-peer) to achieve desired results.
Strong strategic planning skills.
Strong communication and presentation skills.
Proven problem-solving capability.
Preferred
1 year marketing experience, or in a related field.
Physical Requirements
Ability to sit at a computer terminal for long periods of time.
Ability to be physically in attendance at workstation at designated company office location during normal business hours.
Ability to travel 10+% of the time, must be flexible and willing to travel occasionally to support the marketing and/or supplier organization.
Ability to lift 10 pounds.
Compensation
Base Range: $48,400–$57,000 and total compensation range $55,000–$65,000. Actual annual salary offered will depend on work experience, education and skills/achievements, and will be mutually agreed upon at the time of offer. Total compensation reflects base salary and variable targets for applicable roles.
Employees enjoy comprehensive benefits, including medical, dental, vision coverage, life insurance and a 401(k) plan with matching provision. Outside CA, ScanSource grants 128 hours of paid time off (PTO) each calendar year (prorated for date of hire). In CA, employees accrue a set number of hours each pay period totaling the same 128 hours of PTO. ScanSource also celebrates 10 paid company holidays.
ScanSource, Inc. is an Equal Opportunity Employer. EOE/M/F.
#J-18808-Ljbffr