B2B Marketing Manager
Haven Health Management, Bloomington, IN, United States
This role is responsible for driving referral growth by supporting and scaling business development efforts across multiple markets. The focus is on building and executing targeted outreach campaigns that generate new referral relationships and strengthen existing ones.
This position also serves as the central liaison between marketing and business development, ensuring that outreach, materials, and field efforts are aligned, organized, and effective.
This is not a traditional marketing role. Success in this position is measured by the ability to create real conversations and opportunities through strategic email, LinkedIn, and campaign-driven outreach.
What You’ll Do
1. Campaign Strategy & Execution
Develop and execute B2B marketing campaigns targeting referral sources (therapists, hospitals, case managers, etc.)
Build coordinated campaigns across email, LinkedIn, and print materials
Support key initiatives such as new program launches, location growth, and specialty services
2. Email & Outreach Marketing
Create and manage segmented email campaigns based on audience and geography
Write and optimize outreach messaging designed to generate replies and conversations
Continuously test and improve campaign performance
3. LinkedIn & Digital Outreach
Support business development representatives with LinkedIn outreach strategies
Build connection and messaging sequences that drive engagement with referral partners
Collaborate on content that positions the organization as a trusted clinical resource
4. Business Development Enablement & Liaison
Serve as the primary marketing point of contact for business development teams
Partner closely with BD reps to align outreach efforts with field activity
Translate BD needs into structured, scalable marketing initiatives (not one-off requests)
Ensure consistency in messaging and materials across all markets
5. BD Store & Marketing Operations Management
Oversee BD store and inventory of marketing materials and promotional items
Coordinate sourcing and production of print materials with internal graphic designers
Ensure BD teams have timely access to high-quality, campaign-aligned materials
Streamline processes to reduce ad hoc requests and improve efficiency
6. Performance Tracking & Reporting
Track and analyze campaign performance across email, LinkedIn, and BD-supported efforts
Monitor key metrics including reply rates, engagement, and referral activity
Track BD-related marketing impact, including how campaigns influence rep activity and outcomes
Provide regular reporting and actionable insights to leadership
What Success Looks Like
Increased number of new referral conversations generated through campaigns
Higher engagement and response rates across email and LinkedIn outreach
Improved alignment and effectiveness of business development efforts
Organized, efficient systems for BD materials and marketing support
Clear visibility into which campaigns and tactics are driving referral growth
Qualifications
Required:
1–6+ years of experience in B2B marketing, growth marketing, or demand generation
Experience building and executing outbound campaigns (email, LinkedIn, or similar channels)
Strong copywriting skills focused on conversion and engagement
Experience working closely with sales or business development teams
Ability to track, analyze, and report on campaign performance
Preferred:
Experience in healthcare, behavioral health, or referral-based industries
Familiarity with CRM and email marketing platforms (HubSpot, Salesforce, etc.)
Experience supporting multi-location or regional growth strategies
Key Traits
Results-driven and accountable for outcomes—not just execution
Comfortable balancing strategy with hands-on execution
Strong communicator who can work cross-functionally with sales and marketing teams
Highly organized, with the ability to manage multiple workflows and priorities
Proactive and solution-oriented
Why This Role Matters
This role transforms marketing from a reactive support function into a growth engine that directly impacts referral volume and business development success. By combining campaign strategy with operational ownership, this position helps scale outreach, improve efficiency, and drive measurable results across all markets.
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This position also serves as the central liaison between marketing and business development, ensuring that outreach, materials, and field efforts are aligned, organized, and effective.
This is not a traditional marketing role. Success in this position is measured by the ability to create real conversations and opportunities through strategic email, LinkedIn, and campaign-driven outreach.
What You’ll Do
1. Campaign Strategy & Execution
Develop and execute B2B marketing campaigns targeting referral sources (therapists, hospitals, case managers, etc.)
Build coordinated campaigns across email, LinkedIn, and print materials
Support key initiatives such as new program launches, location growth, and specialty services
2. Email & Outreach Marketing
Create and manage segmented email campaigns based on audience and geography
Write and optimize outreach messaging designed to generate replies and conversations
Continuously test and improve campaign performance
3. LinkedIn & Digital Outreach
Support business development representatives with LinkedIn outreach strategies
Build connection and messaging sequences that drive engagement with referral partners
Collaborate on content that positions the organization as a trusted clinical resource
4. Business Development Enablement & Liaison
Serve as the primary marketing point of contact for business development teams
Partner closely with BD reps to align outreach efforts with field activity
Translate BD needs into structured, scalable marketing initiatives (not one-off requests)
Ensure consistency in messaging and materials across all markets
5. BD Store & Marketing Operations Management
Oversee BD store and inventory of marketing materials and promotional items
Coordinate sourcing and production of print materials with internal graphic designers
Ensure BD teams have timely access to high-quality, campaign-aligned materials
Streamline processes to reduce ad hoc requests and improve efficiency
6. Performance Tracking & Reporting
Track and analyze campaign performance across email, LinkedIn, and BD-supported efforts
Monitor key metrics including reply rates, engagement, and referral activity
Track BD-related marketing impact, including how campaigns influence rep activity and outcomes
Provide regular reporting and actionable insights to leadership
What Success Looks Like
Increased number of new referral conversations generated through campaigns
Higher engagement and response rates across email and LinkedIn outreach
Improved alignment and effectiveness of business development efforts
Organized, efficient systems for BD materials and marketing support
Clear visibility into which campaigns and tactics are driving referral growth
Qualifications
Required:
1–6+ years of experience in B2B marketing, growth marketing, or demand generation
Experience building and executing outbound campaigns (email, LinkedIn, or similar channels)
Strong copywriting skills focused on conversion and engagement
Experience working closely with sales or business development teams
Ability to track, analyze, and report on campaign performance
Preferred:
Experience in healthcare, behavioral health, or referral-based industries
Familiarity with CRM and email marketing platforms (HubSpot, Salesforce, etc.)
Experience supporting multi-location or regional growth strategies
Key Traits
Results-driven and accountable for outcomes—not just execution
Comfortable balancing strategy with hands-on execution
Strong communicator who can work cross-functionally with sales and marketing teams
Highly organized, with the ability to manage multiple workflows and priorities
Proactive and solution-oriented
Why This Role Matters
This role transforms marketing from a reactive support function into a growth engine that directly impacts referral volume and business development success. By combining campaign strategy with operational ownership, this position helps scale outreach, improve efficiency, and drive measurable results across all markets.
#J-18808-Ljbffr