Brand Manager, Prescription Diet
Colgate-Palmolive, Overland Park, KS, United States
Relocation Assistance Offered Within Country
Job Number #172701 - Overland Park, Kansas, United States
Brand Manager
The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. They lead the development of sub‑category / brands strategies including innovation grid, brand activations, promotional events, media and 5P strategies, taking into consideration the business dynamics and opportunities. They drive the execution of margin improvement and simplification initiatives within sub‑brand.
What You Will Do:
Develop omni‑channel marketing, communication and media strategies using insights & analytics to drive share growth
Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand
Manage brand P&L and A&P budgets
Brand and key segment product portfolio management
Lead long‑term downstream new product innovation and annual new product launch strategies
Participate in strategic brand planning and overall brand communications plans
Gain senior management alignment to brand strategies and go‑to‑market plans
Develop omni‑channel brand support initiatives, critical metric tracking & return on investment
Managing large cross‑functional teams to lead commercialization efforts
Develop and lead execution for omni‑channel go‑to‑market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives
Lead the creative development of brand marketing IMC’s
Develop digital media campaigns
Develop strategic 6P marketing plans and important metrics
Work closely with the Retail Marketing and Brand Development Managers to facilitate successful implementation of initiatives
Identify & lead key “test and learn” opportunities
Drive the execution of margin improvement and revenue growth management initiatives
Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.
Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs.
Support Long Lead Planning, Budget Review, and Mid‑Year Review
Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
Required Qualifications:
Bachelor's Degree in Marketing, Business Administration, or a Related Field
5+ years of experience in CPG marketing, retail marketing experience, or agency experience
Brand marketing experience
Preferred Qualifications:
Master's Degree in Business Administration
2+ years of marketing experience in Animal Healthcare or Human Healthcare
Digital/eComm marketing knowledge (paid search, digital display, social, etc)
Knowledge of Retail Environment strategy
Ability to prioritize multiple tasks simultaneously
Compensation and Benefits
Salary Range $109,600.00 - $155,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform should you require accommodation.
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Job Number #172701 - Overland Park, Kansas, United States
Brand Manager
The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. They lead the development of sub‑category / brands strategies including innovation grid, brand activations, promotional events, media and 5P strategies, taking into consideration the business dynamics and opportunities. They drive the execution of margin improvement and simplification initiatives within sub‑brand.
What You Will Do:
Develop omni‑channel marketing, communication and media strategies using insights & analytics to drive share growth
Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand
Manage brand P&L and A&P budgets
Brand and key segment product portfolio management
Lead long‑term downstream new product innovation and annual new product launch strategies
Participate in strategic brand planning and overall brand communications plans
Gain senior management alignment to brand strategies and go‑to‑market plans
Develop omni‑channel brand support initiatives, critical metric tracking & return on investment
Managing large cross‑functional teams to lead commercialization efforts
Develop and lead execution for omni‑channel go‑to‑market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives
Lead the creative development of brand marketing IMC’s
Develop digital media campaigns
Develop strategic 6P marketing plans and important metrics
Work closely with the Retail Marketing and Brand Development Managers to facilitate successful implementation of initiatives
Identify & lead key “test and learn” opportunities
Drive the execution of margin improvement and revenue growth management initiatives
Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.
Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs.
Support Long Lead Planning, Budget Review, and Mid‑Year Review
Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
Required Qualifications:
Bachelor's Degree in Marketing, Business Administration, or a Related Field
5+ years of experience in CPG marketing, retail marketing experience, or agency experience
Brand marketing experience
Preferred Qualifications:
Master's Degree in Business Administration
2+ years of marketing experience in Animal Healthcare or Human Healthcare
Digital/eComm marketing knowledge (paid search, digital display, social, etc)
Knowledge of Retail Environment strategy
Ability to prioritize multiple tasks simultaneously
Compensation and Benefits
Salary Range $109,600.00 - $155,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform should you require accommodation.
#LI-Hybrid
#J-18808-Ljbffr