Lifecycle Marketing Specialist
frank green, Golden, CO, United States
About frank green
frank green isn’t a person, it’s a philosophy. We’re frank about living green.
Our purpose is to stop single-use plastics. So we create beautifully designed, functional and innovative products that fit seamlessly into your life - products you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.
Your New Role
You'll own the end-to-end lifecycle of our customers across CRM channels (Email & SMS), with a clear focus on driving retention, engagement, and long-term value. This is a hands-on role where strategy and execution go together. You'll plan and deliver campaigns across multiple global markets, while also building and optimizing automated journeys that respond to real customer behavior.
You'll shape how we communicate with our customers at every stage, from first purchase through to repeat behavior and advocacy. Alongside this, you'll support the rollout and ongoing management of our global loyalty program, helping define how we reward and retain our most engaged customers. Working cross-functionally, you'll ensure CRM is not just a support channel, but a key driver of revenue and customer experience.
What You'll Be Doing
Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
Continuously improve performance through testing and iteration
Develop and maintain customer segments using behavioral and RFM data
Support broader marketing channels with audience insights and targeting
Support the rollout of our global loyalty program
Manage day-to-day operations including points, tiers, and rewards
Identify opportunities to improve participation and engagement
Analyse performance and provide clear, actionable insights to the wider team
What Success Looks Like
Increased retention rates and stronger repeat purchase behavior across key markets
Growth in active loyalty members, with clear engagement in points earning and redemption
CRM channels contributing a growing share of total revenue
Improved performance across key metrics including open rates, CTR, conversion, and ROI
Reduction in customer churn through targeted and timely re-engagement strategies
Clear, data-backed insights that influence broader marketing and growth decisions
About You
2-4 years' experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
Hands-on experience with platforms like Klaviyo, Yotpo, or similar
Strong analytical capability with the ability to turn data into action
Sharp copywriting skills and a strong eye for brand and design
Highly organized, detail-oriented, and customer-obsessed
Comfortable working across multiple markets and moving at pace
The Perks
A culture of smart, engaged, values driven people, where everybody's voice matters.
Staff discount on a range of frank green products.
Celebration birthday day off as paid leave.
Supportive leadership and structured onboarding
Plenty of opportunities to grow.
Fun and inclusive staff events and celebrations.
Our Culture
At frank green, we believe diversity makes us better.
Our team is creative, pragmatic, and driven by the mindset that 'anything is possible.' We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We're always growing, learning, adapting, and having a lot of fun along the way.
#J-18808-Ljbffr
frank green isn’t a person, it’s a philosophy. We’re frank about living green.
Our purpose is to stop single-use plastics. So we create beautifully designed, functional and innovative products that fit seamlessly into your life - products you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.
Your New Role
You'll own the end-to-end lifecycle of our customers across CRM channels (Email & SMS), with a clear focus on driving retention, engagement, and long-term value. This is a hands-on role where strategy and execution go together. You'll plan and deliver campaigns across multiple global markets, while also building and optimizing automated journeys that respond to real customer behavior.
You'll shape how we communicate with our customers at every stage, from first purchase through to repeat behavior and advocacy. Alongside this, you'll support the rollout and ongoing management of our global loyalty program, helping define how we reward and retain our most engaged customers. Working cross-functionally, you'll ensure CRM is not just a support channel, but a key driver of revenue and customer experience.
What You'll Be Doing
Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
Continuously improve performance through testing and iteration
Develop and maintain customer segments using behavioral and RFM data
Support broader marketing channels with audience insights and targeting
Support the rollout of our global loyalty program
Manage day-to-day operations including points, tiers, and rewards
Identify opportunities to improve participation and engagement
Analyse performance and provide clear, actionable insights to the wider team
What Success Looks Like
Increased retention rates and stronger repeat purchase behavior across key markets
Growth in active loyalty members, with clear engagement in points earning and redemption
CRM channels contributing a growing share of total revenue
Improved performance across key metrics including open rates, CTR, conversion, and ROI
Reduction in customer churn through targeted and timely re-engagement strategies
Clear, data-backed insights that influence broader marketing and growth decisions
About You
2-4 years' experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
Hands-on experience with platforms like Klaviyo, Yotpo, or similar
Strong analytical capability with the ability to turn data into action
Sharp copywriting skills and a strong eye for brand and design
Highly organized, detail-oriented, and customer-obsessed
Comfortable working across multiple markets and moving at pace
The Perks
A culture of smart, engaged, values driven people, where everybody's voice matters.
Staff discount on a range of frank green products.
Celebration birthday day off as paid leave.
Supportive leadership and structured onboarding
Plenty of opportunities to grow.
Fun and inclusive staff events and celebrations.
Our Culture
At frank green, we believe diversity makes us better.
Our team is creative, pragmatic, and driven by the mindset that 'anything is possible.' We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We're always growing, learning, adapting, and having a lot of fun along the way.
#J-18808-Ljbffr