Marketing Manager

New Development Lease Up Manager, Marketing Location: Texas Overview We’re looking for a hands‑on, dynamic leader who’s passionate about marketing and thrives on driving location awareness and brand. The Marketing Manager of New Development supports new development and leasing teams across multiple markets, providing on‑ground leadership and operational excellence. This is not a traditional property marketing role; it is a strategic marketing role responsible for developing and leading lease‑up strategy for new multifamily communities from pre‑leasing through stabilization. The expectation is to own the marketing strategy that builds a pipeline of qualified applicants ahead of first units, sustains leasing momentum through opening, and accelerates each community toward stabilization. Core Mandate Build and Lead a Lease‑up Marketing Engine that: Creates a pipeline of qualified applicants in advance of first units delivering Drives awareness, traffic, tours, applications, and leases from pre‑leasing through stabilization Aligns positioning, channel strategy, creative, and local execution to each community’s leasing goals Translates business goals and delivery timelines into proactive marketing strategies and launch plans Produces measurable, repeatable lease‑up performance across new developments What You Will Own Lease‑Up Strategy & Pipeline Development Own the marketing strategy for new construction and lease‑up communities from pre‑launch through stabilization Develop community‑specific go‑to‑market strategies designed to generate a qualified applicant pipeline ahead of first units Build proactive launch plans that align campaign timing, lead generation, and conversion strategy to delivery schedules and leasing targets Determine the marketing approach, sequencing, and priorities needed to support leasing velocity and occupancy pacing Translate asset, market, and business goals into actionable lease‑up strategies that drive measurable results Positioning, Messaging & Market Readiness Define positioning, audience strategy, and messaging for each new community based on location, product, competitive landscape, and target renter profile Establish the strategic narrative and value proposition that will drive market awareness and applicant quality Oversee creation of launch materials including websites, landing pages, renderings, signage, brochures, email templates, and digital creative Ensure pre‑leasing offices, temporary model spaces, renderings, digital tours, and the overall prospect experience reflect a polished, accurate, and compelling vision of the future community Ensure all marketing assets are developed on time and aligned to leasing strategy, brand standards, and market needs Execute pre‑opening campaigns, digital outreach, university‑focused promotions, and launch events that generate awareness and traffic before construction is complete Demand Generation, Lead Quality & Conversion Strategy Own the strategy for generating qualified demand across paid media, websites, landing pages, ILS, email, social, and local awareness channels Ensure campaigns are designed not just to generate volume, but to attract qualified prospects likely to convert Monitor market dynamics, competitor lease‑ups, pricing shifts, absorption rates, and construction timelines to influence pre‑lease strategy and pacing Recommend adjustments to channel mix, spend, creative, offers, and conversion paths based on applicant quality, campaign performance, and lease‑up pace Partner with internal teams and vendors to improve funnel performance and maximize applicant pipeline efficiency Drive pre‑leasing performance through effective virtual and hard‑hat tours, proactive lead nurturing, follow‑up strategies, and early lease conversions Cross‑Functional Lease‑Up Leadership Serve as the marketing lead for lease‑up communities and own the strategic marketing plan tied to each launch Partner closely with Operations, Asset Management, Development, Revenue Management, and on‑site teams to align marketing strategy with business objectives Ensure stakeholders are aligned on launch priorities, campaign strategy, timing, deliverables, and performance expectations Help equip on‑site teams with the messaging, materials, and market context needed to convert qualified leads effectively Performance Ownership & Optimization Own performance against key lease‑up marketing metrics, including qualified lead volume, applicant pipeline, tours, applications, leases, and occupancy pacing Monitor results closely and make strategic recommendations to improve lead quality, conversion performance, and speed to stabilization Build reporting frameworks that connect campaign activity to applicant flow and lease‑up progress Use data, market feedback, and operational insights to continuously optimize strategies and improve outcomes across active and future developments Vendor & Asset Coordination Lead external partners and internal teams in execution of the lease‑up strategy across creative, media, websites, signage, photography, and collateral Ensure deliverables are completed on time and support the broader leasing and applicant pipeline strategy Maintain accountability for launch readiness across all marketing touchpoints Manage timelines, dependencies, and execution details across multiple active developments without losing strategic focus Scalable Lease‑Up Playbooks & Best Practices Create and refine repeatable lease‑up marketing frameworks that improve future launch performance Standardize planning, reporting, and launch processes where possible without losing community‑specific strategy Identify opportunities to strengthen pipeline generation, improve applicant quality, and reduce ramp‑up time across the portfolio Help establish lease‑up marketing as a disciplined, results‑oriented function rather than a series of one‑off campaigns What “Great” Looks Like Each new community launches with a clear, proactive marketing strategy tied to first units and stabilization goals Qualified applicant pipeline is established ahead of first units delivering Marketing generates not just traffic, but strong, qualified applicant flow that supports lease‑up pacing or better Campaigns are optimized for lead quality, conversion, and leasing momentum Cross‑functional teams are aligned around a clear launch strategy and execution plan Strategy becomes a repeatable system that improves speed, consistency, and results across future developments Community is well known at opening Required Experience 4–7+ years of marketing experience, preferably in multifamily, real estate, hospitality, retail, or other location‑based consumer businesses Experience owning or leading marketing strategy for lease‑ups, new developments, grand openings, or localized launches strongly preferred Strong understanding of demand generation, lead quality, and conversion strategy in a consumer marketing environment Experience building marketing plans tied to business outcomes and launch timelines Bachelor’s degree in Marketing, Business Administration, or related field preferred (high school diploma required) Knowledge and proven success in sales methodology: building rapport, overcoming objections, and closing the deal Strong interpersonal, communication, and organizational skills Experience with Entrata software preferred Who You Are You are a motivated closer who thrives on setting and achieving goals A natural mentor who builds strong, supportive relationships Detail‑oriented, organized, and adaptable to changing needs Energetic and collaborative, with a passion for creating great resident experiences A road warrior who enjoys hands‑on engagement and travel Ability to manage multiple projects while maintaining strategic ownership and accountability for results Technical Expectations Experience with websites, landing pages, paid media coordination, CRM/email platforms, and ILS partners – be prepared to demonstrate in person Strong working knowledge of conversion‑focused campaign strategy and performance reporting – be prepared to demonstrate in person Comfortable evaluating applicant flow, lead quality, and campaign performance to guide decisions – be prepared to demonstrate in person Proficiency in presentation tools, design tools, spreadsheets, and marketing flyers, planning documents – be prepared to demonstrate in person Non‑Negotiables Owns strategy, not just execution Thinks proactively about pipeline, pacing, and performance before issues appear Focuses on qualified applicant generation, not vanity metrics Makes decisions based on outcomes, data, and leasing goals Can lead cross‑functional alignment and hold vendors accountable Comfortable operating in ambiguity while maintaining strong ownership and forward momentum Strong communication skills Day‑to‑Day Responsibilities Lead lease‑up marketing strategy for assigned communities, with accountability for generating a qualified applicant pipeline ahead of first units Develop, launch, and optimize community‑specific marketing plans that drive awareness, traffic, tours, applications, and leases Monitor lease‑up performance and adjust strategy to improve lead quality, conversion, and pace toward stabilization Partner cross‑functionally with Development, Operations, Asset Management, Revenue Management, on‑site teams, and external vendors to execute launch plans Oversee readiness of all marketing assets, including websites, landing pages, signage, creative, digital campaigns, and collateral Evaluate market conditions, competitive positioning, and campaign results to inform ongoing strategy and recommendations Manage timelines, priorities, and deliverables across multiple active developments Report on performance, surface risks early, and recommend actions to keep communities on track against leasing goals #J-18808-Ljbffr