Head of Marketing (Lancaster)
Strategic Employment Partners (SEP), Lancaster, PA, United States
A leading, progressive, and rapidly growing home services organization — known for high-volume operations, rapid expansion, and a top-performing inbound marketing engine — is seeking a
Head of Marketing
for a newly created role. This digitally driven company generates 100% of its revenue through paid social campaigns and is looking for a true social media expert to own, scale, and elevate that engine.
As the Head of Social Media Marketing, you’ll lead a high-velocity, performance-driven advertising ecosystem. You’ll oversee strategy, campaign execution, optimization, analytics, and budget management, ensuring a nonstop flow of inbound leads. You’ll directly manage a Marketing/Lead Coordinator and collaborate closely with Sales Support to keep the pipeline running at full speed.
Key Responsibilities
Own and scale the paid social marketing engine that drives all inbound revenue.
Run high-volume campaigns with $500K+ in total ad spend and fast daily pacing.
Build and optimize creative cycles, targeting, segmentation, and funnel performance.
Execute rigorous A/B testing across creative, messaging, and landing experiences.
Lead analytics, reporting, attribution, and forecasting.
Manage budget oversight, pacing, and ROI targets.
Guide a Marketing/Lead Coordinator and align with Sales Support teams.
What You Bring
Deep expertise in social media performance marketing, ideally for hands-on service industries.
Hands-on experience managing high-value ad campaigns of no less than $500K monthly.
Advanced skills in testing, data analysis, optimization, and performance strategy.
Strong budget management, forecasting, and decision-making abilities.
Leadership experience in marketing or growth-driven environments.
A fast-paced, experimentation-driven mindset.
About the Opportunity
Lead the most critical function in the company.
Full ownership, autonomy, and strategic influence, reporting directly to the CEO.
Join a rapidly expanding market leader with a modern digital growth engine.
Head of Marketing
for a newly created role. This digitally driven company generates 100% of its revenue through paid social campaigns and is looking for a true social media expert to own, scale, and elevate that engine.
As the Head of Social Media Marketing, you’ll lead a high-velocity, performance-driven advertising ecosystem. You’ll oversee strategy, campaign execution, optimization, analytics, and budget management, ensuring a nonstop flow of inbound leads. You’ll directly manage a Marketing/Lead Coordinator and collaborate closely with Sales Support to keep the pipeline running at full speed.
Key Responsibilities
Own and scale the paid social marketing engine that drives all inbound revenue.
Run high-volume campaigns with $500K+ in total ad spend and fast daily pacing.
Build and optimize creative cycles, targeting, segmentation, and funnel performance.
Execute rigorous A/B testing across creative, messaging, and landing experiences.
Lead analytics, reporting, attribution, and forecasting.
Manage budget oversight, pacing, and ROI targets.
Guide a Marketing/Lead Coordinator and align with Sales Support teams.
What You Bring
Deep expertise in social media performance marketing, ideally for hands-on service industries.
Hands-on experience managing high-value ad campaigns of no less than $500K monthly.
Advanced skills in testing, data analysis, optimization, and performance strategy.
Strong budget management, forecasting, and decision-making abilities.
Leadership experience in marketing or growth-driven environments.
A fast-paced, experimentation-driven mindset.
About the Opportunity
Lead the most critical function in the company.
Full ownership, autonomy, and strategic influence, reporting directly to the CEO.
Join a rapidly expanding market leader with a modern digital growth engine.