Content Specialist – XR & Immersive Experiences
The World Bank Group, Washington, DC, United States
Content Specialist – XR & Immersive Experiences
The World Bank Group
GCS Interactive Media - XR (Extended Reality) Team
Contract Type: Contractor, Remote
Duration: Yearly Contract
Work primarily in remote and virtual collaboration settings, with the ability to work mostly within the Eastern Standard Time (EST) time zone.
Description
The Content Specialist – XR will lead the creation and development of narrative content for immersive and interactive experiences produced by the XR team. The role focuses on crafting compelling narratives and user journeys for interactive media formats including Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) WebXR, 360° film, interactive web experiences, and spatial installations.
A core responsibility of the role is to translate and adapt traditional development content — such as reports, PDFs, presentations, research publications, and other 2D materials — into engaging interactive and immersive experiences. This includes structuring content for gamified storytelling, interactive environments, and spatial narratives that communicate complex development topics in accessible and impactful ways.
The Content Specialist will work closely with designers, developers, researchers, and subject matter experts to ensure that immersive experiences clearly communicate key messages and support meaningful engagement with development topics such as jobs, climate, gender equality, health access, infrastructure, and digital connectivity among others.
This role focuses on content strategy, narrative development, script, content adaptation, UX writing, and supports production teams across multiple Global Corporate Solutions (GCS) Interactive Media units by providing guidance and feedback to ensure that immersive experiences effectively communicate their intended messages.
Key Responsibilities
Content Development for Immersive Experiences
Create and structure narrative content for immersive and interactive experiences produced by the XR team.
Translate complex development knowledge into clear, engaging narratives suitable for immersive media formats.
Craft user journeys, content flows, and storytelling structures that guide users through interactive environments.
Adapting Development Content to Interactive Formats
Transform traditional content formats such as PDF reports, policy documents, presentations, and written research into engaging interactive and immersive experiences.
Identify opportunities to convert static content into interactive storytelling, gamified experiences, spatial narratives, and interactive visual content.
Work with subject matter experts to extract key insights and messages and translate them into content appropriate for immersive environments.
UX Writing and Interactive Content
Develop UX writing and interactive text elements used within immersive experiences, including instructions, prompts, contextual explanations, and narrative guidance.
Ensure clarity and consistency of messaging across immersive experiences and interactive applications.
Structure content to support intuitive navigation and user engagement within spatial environments.
Collaboration with Designers and Developers
Collaborate closely with visual designers, XR developers, researchers, and project teams during the production of immersive experiences.
Provide feedback and guidance to designers and developers to ensure that visual and technical implementations accurately reflect the intended narrative and messaging.
Review prototypes and builds of immersive experiences to ensure content clarity and narrative coherence.
Content Strategy and Editorial Guidance
Help define content approaches and storytelling strategies for immersive projects produced by the XR team.
Establish best practices for content creation in immersive environments.
Ensure that immersive experiences maintain clarity, accessibility, and alignment with development messaging.
Narrative frameworks and content structures for immersive experiences
Scripts and narrative outlines for XR projects
UX writing and interactive text for immersive applications
Adaptation of development content into immersive storytelling formats
Content reviews and feedback during immersive production cycles
Qualifications and Experience
Education
Bachelor’s or Master’s degree in Communications, Journalism, Media Studies, Digital Media, Public Policy, Education, or a related field.
Experience
Minimum 5 years of professional experience in content development, digital storytelling, editorial work, or UX writing.
Demonstrated experience translating complex content into engaging digital formats.
Experience working with multidisciplinary teams including designers, developers, and researchers.
Experience working with development or policy content is highly desirable.
Technical and Professional Skills
Strong writing, storytelling, and editorial skills.
Experience crafting content for immersive interactive or digital environments.
Experience adapting long-form written materials (reports, publications, presentations) into concise and engaging narratives.
Good understanding of immersive media formats such as VR, AR, WebXR, or interactive storytelling environments.
Ability to collaborate effectively with creative and technical teams.
Preferred Qualifications
Experience working with XR, immersive media, or interactive storytelling projects.
Experience adapting policy, research, or educational materials into interactive or gamified experiences.
Familiarity with human-centered design approaches to communication and storytelling.
Experience working in international development, knowledge communication, or policy environments.
The World Bank Group is committed to fostering a diverse and inclusive workplace where all individuals are treated equitably. We encourage applications from individuals of all genders, nationalities, and backgrounds, particularly those from underrepresented groups. Our policies promote equal opportunity and ensure that all hiring decisions are based on merit and qualifications.
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The World Bank Group
GCS Interactive Media - XR (Extended Reality) Team
Contract Type: Contractor, Remote
Duration: Yearly Contract
Work primarily in remote and virtual collaboration settings, with the ability to work mostly within the Eastern Standard Time (EST) time zone.
Description
The Content Specialist – XR will lead the creation and development of narrative content for immersive and interactive experiences produced by the XR team. The role focuses on crafting compelling narratives and user journeys for interactive media formats including Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) WebXR, 360° film, interactive web experiences, and spatial installations.
A core responsibility of the role is to translate and adapt traditional development content — such as reports, PDFs, presentations, research publications, and other 2D materials — into engaging interactive and immersive experiences. This includes structuring content for gamified storytelling, interactive environments, and spatial narratives that communicate complex development topics in accessible and impactful ways.
The Content Specialist will work closely with designers, developers, researchers, and subject matter experts to ensure that immersive experiences clearly communicate key messages and support meaningful engagement with development topics such as jobs, climate, gender equality, health access, infrastructure, and digital connectivity among others.
This role focuses on content strategy, narrative development, script, content adaptation, UX writing, and supports production teams across multiple Global Corporate Solutions (GCS) Interactive Media units by providing guidance and feedback to ensure that immersive experiences effectively communicate their intended messages.
Key Responsibilities
Content Development for Immersive Experiences
Create and structure narrative content for immersive and interactive experiences produced by the XR team.
Translate complex development knowledge into clear, engaging narratives suitable for immersive media formats.
Craft user journeys, content flows, and storytelling structures that guide users through interactive environments.
Adapting Development Content to Interactive Formats
Transform traditional content formats such as PDF reports, policy documents, presentations, and written research into engaging interactive and immersive experiences.
Identify opportunities to convert static content into interactive storytelling, gamified experiences, spatial narratives, and interactive visual content.
Work with subject matter experts to extract key insights and messages and translate them into content appropriate for immersive environments.
UX Writing and Interactive Content
Develop UX writing and interactive text elements used within immersive experiences, including instructions, prompts, contextual explanations, and narrative guidance.
Ensure clarity and consistency of messaging across immersive experiences and interactive applications.
Structure content to support intuitive navigation and user engagement within spatial environments.
Collaboration with Designers and Developers
Collaborate closely with visual designers, XR developers, researchers, and project teams during the production of immersive experiences.
Provide feedback and guidance to designers and developers to ensure that visual and technical implementations accurately reflect the intended narrative and messaging.
Review prototypes and builds of immersive experiences to ensure content clarity and narrative coherence.
Content Strategy and Editorial Guidance
Help define content approaches and storytelling strategies for immersive projects produced by the XR team.
Establish best practices for content creation in immersive environments.
Ensure that immersive experiences maintain clarity, accessibility, and alignment with development messaging.
Narrative frameworks and content structures for immersive experiences
Scripts and narrative outlines for XR projects
UX writing and interactive text for immersive applications
Adaptation of development content into immersive storytelling formats
Content reviews and feedback during immersive production cycles
Qualifications and Experience
Education
Bachelor’s or Master’s degree in Communications, Journalism, Media Studies, Digital Media, Public Policy, Education, or a related field.
Experience
Minimum 5 years of professional experience in content development, digital storytelling, editorial work, or UX writing.
Demonstrated experience translating complex content into engaging digital formats.
Experience working with multidisciplinary teams including designers, developers, and researchers.
Experience working with development or policy content is highly desirable.
Technical and Professional Skills
Strong writing, storytelling, and editorial skills.
Experience crafting content for immersive interactive or digital environments.
Experience adapting long-form written materials (reports, publications, presentations) into concise and engaging narratives.
Good understanding of immersive media formats such as VR, AR, WebXR, or interactive storytelling environments.
Ability to collaborate effectively with creative and technical teams.
Preferred Qualifications
Experience working with XR, immersive media, or interactive storytelling projects.
Experience adapting policy, research, or educational materials into interactive or gamified experiences.
Familiarity with human-centered design approaches to communication and storytelling.
Experience working in international development, knowledge communication, or policy environments.
The World Bank Group is committed to fostering a diverse and inclusive workplace where all individuals are treated equitably. We encourage applications from individuals of all genders, nationalities, and backgrounds, particularly those from underrepresented groups. Our policies promote equal opportunity and ensure that all hiring decisions are based on merit and qualifications.
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