Digital Marketing Specialist - Medical Imaging Systems
Konica Minolta Healthcare Americas, Inc., New York, NY, United States
Position: Digital Marketing Specialist: Dynamic Digital Radiography (DDR) and Medical Imaging Systems
Job Type: Remote / Full-Time
Position Overview
As the Digital Marketing Specialist , you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.
You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.
Key Responsibilities
1. Content Strategy & Clinical Storytelling
Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.
2. Omnichannel Campaign Execution Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.
3. Community & Thought Leadership KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.
4. Cross-Functional Synergy Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.
Core Technical Competencies Social & Distribution: Expert-level command of LinkedIn , Facebook, YouTube, Reddit, etc. (Analytics/Channel Management).
Marketing Stack: Proficiency in Hootsuite , MailChimp , and SEO/SEM best practices.
Data & Insights: Advanced knowledge of Google Analytics (GA4) and Google Search Console .
Communication: Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.
Preferred Experience 5+ years in a Digital Marketing role for a technology or healthcare company.
Industry: 3+ years in Medical Device, Radiology, or Health Tech marketing.
Systems Knowledge: Familiarity with PACS/DICOM workflows and X-ray imaging technology.
Tools: Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic ).
Why Join Us?
You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.
Benefits
We offer a comprehensive and competitive benefits package, including: Choice of three medical plans and two dental plans
Vision insurance
Company-paid life and AD&D insurance
Supplemental coverage options (life, critical illness, accident, hospital)
Flexible spending accounts (FSA) and commuter benefits
401(k) with company match after one year of service
Unlimited flexible time off policy
Job Type: Remote / Full-Time
Position Overview
As the Digital Marketing Specialist , you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.
You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.
Key Responsibilities
1. Content Strategy & Clinical Storytelling
Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.
2. Omnichannel Campaign Execution Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.
3. Community & Thought Leadership KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.
4. Cross-Functional Synergy Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.
Core Technical Competencies Social & Distribution: Expert-level command of LinkedIn , Facebook, YouTube, Reddit, etc. (Analytics/Channel Management).
Marketing Stack: Proficiency in Hootsuite , MailChimp , and SEO/SEM best practices.
Data & Insights: Advanced knowledge of Google Analytics (GA4) and Google Search Console .
Communication: Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.
Preferred Experience 5+ years in a Digital Marketing role for a technology or healthcare company.
Industry: 3+ years in Medical Device, Radiology, or Health Tech marketing.
Systems Knowledge: Familiarity with PACS/DICOM workflows and X-ray imaging technology.
Tools: Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic ).
Why Join Us?
You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.
Benefits
We offer a comprehensive and competitive benefits package, including: Choice of three medical plans and two dental plans
Vision insurance
Company-paid life and AD&D insurance
Supplemental coverage options (life, critical illness, accident, hospital)
Flexible spending accounts (FSA) and commuter benefits
401(k) with company match after one year of service
Unlimited flexible time off policy