Interactive Creative Manager – Hampton Roads Media Group Hampton Roads Media Gro
Saga Communications, Norfolk, VA, United States
Overview
The Interactive Creative Manager is responsible for the planning, creation, execution, and performance of website, digital and promotional content across multiple platforms for WAFX, WNOR, and associated brands. This role blends creative direction with hands‑on execution, including graphic design, video production, and campaign management, ensuring consistent, engaging, and results‑driven experiences across web, email, social, app, and streaming channels.
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Key Responsibilities
Content Creation, Design, Management & Execution
Write, build, and manage email campaigns for Hampton Roads Media Group & brands
Schedule and publish social media, website, text content
Design and produce digital graphics
Create, edit, and publish video and photo content for digital platforms
Maintain consistent branding, tone, and visual standards across all channels
Support app engagement through push notifications and texting campaigns
Websites, Contests & Digital Platforms
Create and manage website content
Create, schedule, and post contests, promotional pages, and event listings
Advertising & Promotions
Design, create, and schedule digital banners in multiple sizes for station and client campaigns
Coordinate and support Meta and YouTube ad campaigns, including creative development
Collaborate with sales and clients on digital advertising assets
Ensure all campaign creative aligns with station promotions and client objectives
Analytics & Reporting
Pull, analyze, and report monthly performance metrics, including:
Email database growth and engagement
Text messaging performance
Streaming analytics
Banner ad performance
Paid social (Meta) and YouTube ad results
Monitor trends and recommend optimizations based on performance data
Track overall digital growth and audience engagement
________________________________________
Qualifications
Experience in digital content creation, marketing, or interactive media
Strong writing and editing skills, particularly for email and social platforms
Proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar)
Experience with video and photo production/editing (Premiere Pro, Final Cut, or similar)
Familiarity with content management systems (e.g., WordPress)
Experience with email marketing platforms and social scheduling tools
Understanding of Google, Meta and other digital analytics.
________________________________________
Key Traits
Highly organized and detail‑oriented
Creative thinker with strong execution skills across design and video
Data‑driven mindset with the ability to interpret and act on performance metrics
Self‑starter who can manage both strategy and day‑to‑day execution
Collaborative while comfortable working independently
________________________________________
Send resume to: MBeck@hamptonroadsmediagroup.com
Hampton Roads Media Group is an equal opportunity employer.
#J-18808-Ljbffr
The Interactive Creative Manager is responsible for the planning, creation, execution, and performance of website, digital and promotional content across multiple platforms for WAFX, WNOR, and associated brands. This role blends creative direction with hands‑on execution, including graphic design, video production, and campaign management, ensuring consistent, engaging, and results‑driven experiences across web, email, social, app, and streaming channels.
________________________________________
Key Responsibilities
Content Creation, Design, Management & Execution
Write, build, and manage email campaigns for Hampton Roads Media Group & brands
Schedule and publish social media, website, text content
Design and produce digital graphics
Create, edit, and publish video and photo content for digital platforms
Maintain consistent branding, tone, and visual standards across all channels
Support app engagement through push notifications and texting campaigns
Websites, Contests & Digital Platforms
Create and manage website content
Create, schedule, and post contests, promotional pages, and event listings
Advertising & Promotions
Design, create, and schedule digital banners in multiple sizes for station and client campaigns
Coordinate and support Meta and YouTube ad campaigns, including creative development
Collaborate with sales and clients on digital advertising assets
Ensure all campaign creative aligns with station promotions and client objectives
Analytics & Reporting
Pull, analyze, and report monthly performance metrics, including:
Email database growth and engagement
Text messaging performance
Streaming analytics
Banner ad performance
Paid social (Meta) and YouTube ad results
Monitor trends and recommend optimizations based on performance data
Track overall digital growth and audience engagement
________________________________________
Qualifications
Experience in digital content creation, marketing, or interactive media
Strong writing and editing skills, particularly for email and social platforms
Proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar)
Experience with video and photo production/editing (Premiere Pro, Final Cut, or similar)
Familiarity with content management systems (e.g., WordPress)
Experience with email marketing platforms and social scheduling tools
Understanding of Google, Meta and other digital analytics.
________________________________________
Key Traits
Highly organized and detail‑oriented
Creative thinker with strong execution skills across design and video
Data‑driven mindset with the ability to interpret and act on performance metrics
Self‑starter who can manage both strategy and day‑to‑day execution
Collaborative while comfortable working independently
________________________________________
Send resume to: MBeck@hamptonroadsmediagroup.com
Hampton Roads Media Group is an equal opportunity employer.
#J-18808-Ljbffr