Commercial Business Development Manager (m/w/d)
Bruker, New Bremen, OH, United States
Responsibilities
In this role, you will play a key part at the interface between the market, product and sales. You will work very closely with the Sales Manager and the German sales team, whilst maintaining regular contact with our colleagues in Italy (Product Management, Marketing, Development). The role offers considerable scope for personal initiative, short decision‑making processes and the opportunity to put your own ideas into practice.
Product Management & Market Strategy
Responsibility for defined product lines in the Molecular Diagnostics division in Germany
Analysis of market trends, customer requirements and the competitive landscape
Development of product and business strategies across the entire product lifecycle
Development of value propositions, product positioning and use cases
Gathering information on competitors and positioning
Up‑to‑date knowledge transfer regarding remuneration
Management and active preparation of conference participation, including budgeting
Compilation of market needs and product requirements
Communication of market trends and events
Close collaboration with the Applications Team regarding studies and evaluations
Adaptation and optimisation of contracts
Pricing
Optimisation of SFDC. Collaboration with the SFDC team
Product launch activities
Business Development & Sales Support
Close operational collaboration with the Sales Manager and the sales team
Active support for the field sales team with customer appointments, projects and tenders
Identification and development of new market and business opportunities
Support with pricing, portfolio and quotation strategies
International Collaboration
Close coordination with product management, marketing and R&D in Italy and Germany
Translation of market requirements into clear product and development initiatives
Collaboration on international launches; contributing to international launch and portfolio projects
Communication & Knowledge Transfer
Creating and maintaining product documentation, presentations and training materials
Delivering product training (internal and external)
Representing ELITech products at trade fairs, conferences and customer events
Qualifications
A degree in natural sciences, life sciences, medical technology, biotechnology or a related field
Several years’ experience in product management, business development or technical sales within the IVD / Molecular Diagnostics sector
A good understanding of laboratory processes, clinical applications and regulatory frameworks (e.g. IVDR)
Strong market and customer focus, as well as strategic thinking
Excellent communication and presentation skills
Independent, structured and entrepreneurial approach to work
Willingness to travel in collaboration with the sales team (field work, customer visits, internal meetings)
Excellent command of German and English; Italian would be an advantage
#J-18808-Ljbffr
In this role, you will play a key part at the interface between the market, product and sales. You will work very closely with the Sales Manager and the German sales team, whilst maintaining regular contact with our colleagues in Italy (Product Management, Marketing, Development). The role offers considerable scope for personal initiative, short decision‑making processes and the opportunity to put your own ideas into practice.
Product Management & Market Strategy
Responsibility for defined product lines in the Molecular Diagnostics division in Germany
Analysis of market trends, customer requirements and the competitive landscape
Development of product and business strategies across the entire product lifecycle
Development of value propositions, product positioning and use cases
Gathering information on competitors and positioning
Up‑to‑date knowledge transfer regarding remuneration
Management and active preparation of conference participation, including budgeting
Compilation of market needs and product requirements
Communication of market trends and events
Close collaboration with the Applications Team regarding studies and evaluations
Adaptation and optimisation of contracts
Pricing
Optimisation of SFDC. Collaboration with the SFDC team
Product launch activities
Business Development & Sales Support
Close operational collaboration with the Sales Manager and the sales team
Active support for the field sales team with customer appointments, projects and tenders
Identification and development of new market and business opportunities
Support with pricing, portfolio and quotation strategies
International Collaboration
Close coordination with product management, marketing and R&D in Italy and Germany
Translation of market requirements into clear product and development initiatives
Collaboration on international launches; contributing to international launch and portfolio projects
Communication & Knowledge Transfer
Creating and maintaining product documentation, presentations and training materials
Delivering product training (internal and external)
Representing ELITech products at trade fairs, conferences and customer events
Qualifications
A degree in natural sciences, life sciences, medical technology, biotechnology or a related field
Several years’ experience in product management, business development or technical sales within the IVD / Molecular Diagnostics sector
A good understanding of laboratory processes, clinical applications and regulatory frameworks (e.g. IVDR)
Strong market and customer focus, as well as strategic thinking
Excellent communication and presentation skills
Independent, structured and entrepreneurial approach to work
Willingness to travel in collaboration with the sales team (field work, customer visits, internal meetings)
Excellent command of German and English; Italian would be an advantage
#J-18808-Ljbffr