Product Marketing Manager
Foxit, Fremont, CA, United States
Product Marketing Manager
Foxit seeks an energetic and experienced Product Marketing Manager to spearhead outbound marketing initiatives, focusing on positioning, promoting, and maximizing the sales potential of our innovative PDF solutions.
Responsibilities
Product Messaging and Positioning: Collaborate with the product team to craft compelling product positioning, messaging, and value propositions that resonate with our target audience and differentiate our offerings in the market.
Market Analysis: Keep a pulse on market trends, customer needs, and competitive landscape to strategically position our products.
Go-to-Market (GTM) Strategy: Develop and execute robust GTM strategies, including product launches and promotional campaigns, to drive product awareness, adoption, and sales.
Sales Enablement: Partner closely with the sales team to create tools and materials that support the selling process, ensuring alignment with product positioning and buyer's journey.
Marketing Programs: Design and implement marketing programs, such as product videos and website copy, that effectively communicate the benefits of our products and generate leads.
Cross-Functional Collaboration: Work seamlessly with teams across the organization, including design, content, acquisition, product, and sales, to implement strategies and achieve product marketing goals.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
4+ years of product marketing experience, preferably in the SaaS or software industry.
Proven track record of crafting and executing successful product marketing strategies and campaigns.
Strong analytical skills and experience with market analysis, product marketing tactics, and web analytics tools.
Exceptional communication skills, both written and verbal, with the ability to convey complex technical details in a clear, compelling manner.
Creative thinker with a keen eye for detail and a problem-solving approach to marketing challenges.
Demonstrable experience working in fast-paced, high-growth environments, with a comfort in handling ambiguity.
What We Offer
A dynamic and supportive work environment that fosters innovation, learning, and growth.
Competitive salary, comprehensive benefits, and opportunities for professional advancement.
A culture that values creativity, accountability, and a passion for technology.
Comprehensive benefits package including 401(k) plus company match, paid holidays, PTO, sick days, medical, dental, vision, FSA, EAP, Life/AD&D, LTD, and voluntary life insurance.
Foxit is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US positions: Foxit Software Inc. participates in E-Verify in GA and CA and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Foxit Software will not sponsor applicants for work visas.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Responsibilities
Product Messaging and Positioning: Collaborate with the product team to craft compelling product positioning, messaging, and value propositions that resonate with our target audience and differentiate our offerings in the market.
Market Analysis: Keep a pulse on market trends, customer needs, and competitive landscape to strategically position our products.
Go-to-Market (GTM) Strategy: Develop and execute robust GTM strategies, including product launches and promotional campaigns, to drive product awareness, adoption, and sales.
Sales Enablement: Partner closely with the sales team to create tools and materials that support the selling process, ensuring alignment with product positioning and buyer's journey.
Marketing Programs: Design and implement marketing programs, such as product videos and website copy, that effectively communicate the benefits of our products and generate leads.
Cross-Functional Collaboration: Work seamlessly with teams across the organization, including design, content, acquisition, product, and sales, to implement strategies and achieve product marketing goals.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
4+ years of product marketing experience, preferably in the SaaS or software industry.
Proven track record of crafting and executing successful product marketing strategies and campaigns.
Strong analytical skills and experience with market analysis, product marketing tactics, and web analytics tools.
Exceptional communication skills, both written and verbal, with the ability to convey complex technical details in a clear, compelling manner.
Creative thinker with a keen eye for detail and a problem-solving approach to marketing challenges.
Demonstrable experience working in fast-paced, high-growth environments, with a comfort in handling ambiguity.
What We Offer
A dynamic and supportive work environment that fosters innovation, learning, and growth.
Competitive salary, comprehensive benefits, and opportunities for professional advancement.
A culture that values creativity, accountability, and a passion for technology.
Comprehensive benefits package including 401(k) plus company match, paid holidays, PTO, sick days, medical, dental, vision, FSA, EAP, Life/AD&D, LTD, and voluntary life insurance.
Foxit is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US positions: Foxit Software Inc. participates in E-Verify in GA and CA and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Foxit Software will not sponsor applicants for work visas.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr