MEDIA EXECUTIVE (ASSO) - KCBD
Gray Media, Lubbock, TX, United States
Job Summary This position is for an Advertising & Marketing Sales specialist with a self‑starter mentality and a focus on new business development across television and digital platforms. The role involves selling new business on‑air, online, and mobile while maintaining and growing existing client accounts.
Responsibilities Serve as a secondary client contact, gathering insight into client objectives and enhancing outcomes through research and analysis.
Formulate comprehensive media plan recommendations, concise buy summaries, and precise campaign measurements.
Collaborate with Account Executives on sales calls, delivering persuasive proposals featuring media strategies and associated costs.
Take charge of end‑to‑end campaign execution, ensuring flawless implementation and results.
Lead optimization strategies for digital campaigns, ensuring continuous enhancement of performance.
Remain abreast of emerging trends and identify growth opportunities within evolving markets.
Develop and deliver succinct reporting presentations showcasing campaign success and insightful recommendations.
Foster positive relationships within the department, the company, and the vendor community.
Demonstrate keen attention to detail in all tasks and responsibilities.
Oversee campaign analytics tracking and conduct digital marketing research.
Measure and report on marketing efforts and overall website performance using tools such as Google Analytics.
Collaborate with sales, creative services, news, and digital content teams to execute sponsored station promotions.
Provide support in client campaign performance presentations.
Work closely with Account Executives and Sales Managers to devise effective digital marketing strategies.
Offer administrative support to the Sales Team and Sales Managers.
Assist in periodic sales projects, including lead management, content organization, social media copywriting, and more.
Provide excellent customer service and act as the primary point of contact for designated stations and clients.
Efficiently execute new and revised digital orders, ensuring accuracy and timeliness.
Manage ad trafficking within the ad‑serving platform and validate successful launches.
Monitor scheduling, pacing, and implementation of advertising campaigns, ensuring punctual, precise delivery.
Foster effective communication with local sales and support teams, vendors, and external partners.
Guarantee meticulous execution of campaign revisions and adherence to technical and creative specifications.
Manage advertising guidelines and specifications as new partnerships and offerings arise.
Cultivate relationships with distribution channels, vendors, and agencies, and fulfill ad‑hoc requests from the sales team.
Collaborate across departments for projects, new procedures, systems, workflows, best practices, and creative matters.
Uphold and enhance Ad Ops processes and best practices, contributing improvement suggestions to leadership.
Aid the development team in resolving ad‑related technical issues.
Qualifications Minimum of 2 years of preferred experience in digital media.
Strong creative aptitude, digital fluency, and a penchant for collaborative work within forward‑thinking teams.
Exceptional copywriting and communication skills.
Additional experience in social media content management is advantageous.
Proven track record in executing digital advertising campaigns across display, video, social, and email marketing.
Proficiency with digital marketing analytics tools, including Google Analytics.
Expertise in Facebook, Instagram, Microsoft Excel, Word, and PowerPoint.
Employment Practices Gray Media is a drug‑free company. Gray Media provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition, Gray Media complies with applicable state and local nondiscrimination laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with an employee's ability to perform their duties may result in discipline up to and including discharge.
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Responsibilities Serve as a secondary client contact, gathering insight into client objectives and enhancing outcomes through research and analysis.
Formulate comprehensive media plan recommendations, concise buy summaries, and precise campaign measurements.
Collaborate with Account Executives on sales calls, delivering persuasive proposals featuring media strategies and associated costs.
Take charge of end‑to‑end campaign execution, ensuring flawless implementation and results.
Lead optimization strategies for digital campaigns, ensuring continuous enhancement of performance.
Remain abreast of emerging trends and identify growth opportunities within evolving markets.
Develop and deliver succinct reporting presentations showcasing campaign success and insightful recommendations.
Foster positive relationships within the department, the company, and the vendor community.
Demonstrate keen attention to detail in all tasks and responsibilities.
Oversee campaign analytics tracking and conduct digital marketing research.
Measure and report on marketing efforts and overall website performance using tools such as Google Analytics.
Collaborate with sales, creative services, news, and digital content teams to execute sponsored station promotions.
Provide support in client campaign performance presentations.
Work closely with Account Executives and Sales Managers to devise effective digital marketing strategies.
Offer administrative support to the Sales Team and Sales Managers.
Assist in periodic sales projects, including lead management, content organization, social media copywriting, and more.
Provide excellent customer service and act as the primary point of contact for designated stations and clients.
Efficiently execute new and revised digital orders, ensuring accuracy and timeliness.
Manage ad trafficking within the ad‑serving platform and validate successful launches.
Monitor scheduling, pacing, and implementation of advertising campaigns, ensuring punctual, precise delivery.
Foster effective communication with local sales and support teams, vendors, and external partners.
Guarantee meticulous execution of campaign revisions and adherence to technical and creative specifications.
Manage advertising guidelines and specifications as new partnerships and offerings arise.
Cultivate relationships with distribution channels, vendors, and agencies, and fulfill ad‑hoc requests from the sales team.
Collaborate across departments for projects, new procedures, systems, workflows, best practices, and creative matters.
Uphold and enhance Ad Ops processes and best practices, contributing improvement suggestions to leadership.
Aid the development team in resolving ad‑related technical issues.
Qualifications Minimum of 2 years of preferred experience in digital media.
Strong creative aptitude, digital fluency, and a penchant for collaborative work within forward‑thinking teams.
Exceptional copywriting and communication skills.
Additional experience in social media content management is advantageous.
Proven track record in executing digital advertising campaigns across display, video, social, and email marketing.
Proficiency with digital marketing analytics tools, including Google Analytics.
Expertise in Facebook, Instagram, Microsoft Excel, Word, and PowerPoint.
Employment Practices Gray Media is a drug‑free company. Gray Media provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition, Gray Media complies with applicable state and local nondiscrimination laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with an employee's ability to perform their duties may result in discipline up to and including discharge.
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