Digital Experience Specialist - Web Developer
Access Dubuque, Dubuque, IA, United States
Digital Experience Specialist - Web Developer
Flexsteel Industries, Inc
1 Positions
ID: DIGIT001377
Posted On 03/03/2026
Refreshed On 04/26/2026
Job Overview
PRIMARY FUNCTION
:
The Digital Experience Specialist manages and optimizes Flexsteel’s digital presence. This role blends marketing strategy, data-driven execution, and hands-on web development to drive traffic, engagement, and conversions across digital channels. The ideal candidate is both analytical and creative, with a strong understanding of marketing best practices and modern web technologies.
MAJOR DUTIES AND RESPONSIBLITIES
Develop content that effectively reaches target audiences and supports marketing and business goals while ensuring timely delivery
Create content to support digital marketing efforts, including (but not limited to) emails, websites, blogs, social media, and ecommerce platforms
Scope, document, and manage content requirements to ensure products meet ecommerce and channel partner standards
Design, update, and lead website experiences and landing pages, including UI/UX updates and new page builds for all Flexsteel’s websites
Plan and execute digital experience updated aligned with marketing campaigns and new product development
Manage and maintain product content in Salsify, ensuring required product attributes, certificates, and documentation are complete and compliant for website publishing
Spearhead continuous consumer-first UX experience improvements on all digital platforms including variant product data, improved filtering, badging etc.
Support ecommerce workflows including product setup, navigation, and connectivity between Salsify and Shopify
Develop and distribute quarterly retail-facing digital assets for 1:Many web providers (AVB, Knorr, and FD.net):
Track and analyze KPI dashboards on digital performance using HubSpot and Google Analytics, providing key metrics and resulting-action recommendations based on performance
Stay current on content, web, ecommerce, and design trends, consumer preferences, and technology advancements
Travel Required Yes No
All other duties as assigned.
Primary Contact
104266
Stacy Kammes
VP-Human Resources, Administration
563-585-8209
Phone
Phone
Phone
Fax
skammes@flexsteel.com
Email
True
False
False
Job Details
Categories
Advertising/Marketing/Public Relations
Information Technology/Telecommunications
Manufacturing
Location
Dubuque, IA
Job Type
Employee
Full/Part
Full Time
Company ID
1028
Job REQ #
DIGIT001377
# Positions
1
Start Date
20260303
End Date
20260526
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Flexsteel Industries, Inc
About the Company
Flexsteel Industries, Inc. is a global leader in the design and production of quality residential furniture and serves as the parent company to the Flexsteel, Homestyles, and Charisma brands. Employing nearly 1,500 team members worldwide, Flexsteel Industries is governed by a Board of Directors and operates under a set of beliefs and values stemming from a rich and longstanding heritage of quality craftsmanship. Known for its Blue Steel SpringΓäó, as well as numerous other design and manufacturing innovations, the Flexsteel brand is carried by more than 1,300 retailers nationwide. The Homestyles brand sells smart and affordable style direct to customers, in addition to partnering with online home retailers, such as Amazon and Wayfair. A permanent Flexsteel Industries showroom is located in High Point, NC. While the organization has been in business for more than 130 years, our commitment to comfort and craftsmanship has remained unchanged with furniture that' built for life and designed for living.
For more information, visit http://www.Flexsteel.com
Flexsteel Industries, Inc
1 Positions
ID: DIGIT001377
Posted On 03/03/2026
Refreshed On 04/26/2026
Job Overview
PRIMARY FUNCTION
:
The Digital Experience Specialist manages and optimizes Flexsteel’s digital presence. This role blends marketing strategy, data-driven execution, and hands-on web development to drive traffic, engagement, and conversions across digital channels. The ideal candidate is both analytical and creative, with a strong understanding of marketing best practices and modern web technologies.
MAJOR DUTIES AND RESPONSIBLITIES
Develop content that effectively reaches target audiences and supports marketing and business goals while ensuring timely delivery
Create content to support digital marketing efforts, including (but not limited to) emails, websites, blogs, social media, and ecommerce platforms
Scope, document, and manage content requirements to ensure products meet ecommerce and channel partner standards
Design, update, and lead website experiences and landing pages, including UI/UX updates and new page builds for all Flexsteel’s websites
Plan and execute digital experience updated aligned with marketing campaigns and new product development
Manage and maintain product content in Salsify, ensuring required product attributes, certificates, and documentation are complete and compliant for website publishing
Spearhead continuous consumer-first UX experience improvements on all digital platforms including variant product data, improved filtering, badging etc.
Support ecommerce workflows including product setup, navigation, and connectivity between Salsify and Shopify
Develop and distribute quarterly retail-facing digital assets for 1:Many web providers (AVB, Knorr, and FD.net):
Track and analyze KPI dashboards on digital performance using HubSpot and Google Analytics, providing key metrics and resulting-action recommendations based on performance
Stay current on content, web, ecommerce, and design trends, consumer preferences, and technology advancements
Travel Required Yes No
All other duties as assigned.
Primary Contact
104266
Stacy Kammes
VP-Human Resources, Administration
563-585-8209
Phone
Phone
Phone
Fax
skammes@flexsteel.com
True
False
False
Job Details
Categories
Advertising/Marketing/Public Relations
Information Technology/Telecommunications
Manufacturing
Location
Dubuque, IA
Job Type
Employee
Full/Part
Full Time
Company ID
1028
Job REQ #
DIGIT001377
# Positions
1
Start Date
20260303
End Date
20260526
Featured Job
TH Ad
TH Comments
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Cottingham & Butler/ SISCO
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Share this Job
Flexsteel Industries, Inc
About the Company
Flexsteel Industries, Inc. is a global leader in the design and production of quality residential furniture and serves as the parent company to the Flexsteel, Homestyles, and Charisma brands. Employing nearly 1,500 team members worldwide, Flexsteel Industries is governed by a Board of Directors and operates under a set of beliefs and values stemming from a rich and longstanding heritage of quality craftsmanship. Known for its Blue Steel SpringΓäó, as well as numerous other design and manufacturing innovations, the Flexsteel brand is carried by more than 1,300 retailers nationwide. The Homestyles brand sells smart and affordable style direct to customers, in addition to partnering with online home retailers, such as Amazon and Wayfair. A permanent Flexsteel Industries showroom is located in High Point, NC. While the organization has been in business for more than 130 years, our commitment to comfort and craftsmanship has remained unchanged with furniture that' built for life and designed for living.
For more information, visit http://www.Flexsteel.com