Consumer Insights & Innovation Summer Internship
Johnson Outdoors Inc., Racine, WI, United States
Consumer Insights & Innovation Summer Internship
Job Category : Marketing
Requisition Number : CONSU001992
Posted : April 6, 2026
Full-Time
Hybrid
Locations
Showing 1 location
555 Main St
Racine, WI 53403, USA
Description
Get paid. Explore consumer behavior. Help shape how people experience the outdoors.
This summer, put your curiosity, analytical mindset, and passion for understanding people to work at Johnson Outdoors , a global outdoor recreation company dedicated to helping people get outside — and protecting the natural spaces we all value.
Across our Fishing, Watercraft, Camping, and Diving brands, we create innovative, consumer‑inspired products that connect people with nature while promoting responsible and sustainable outdoor recreation. Headquartered in downtown Racine on the shores of Lake Michigan, Johnson Outdoors blends a people‑first culture with a strong commitment to environmental stewardship and long‑term impact.
About the Internship
The Johnson Outdoors Summer Internship Program is a paid, hands‑on experience designed for college students and recent graduates ready to apply classroom learning to real business challenges.
Location: Racine, WI (Lake Michigan views included)
Schedule: ~40 hours/week
Timing: May or June 2026 through August 2026
Status: Temporary internship (not benefits‑eligible)
Interns at Johnson Outdoors are treated as true team members. You’ll work on meaningful projects that influence innovation, marketing strategy, and business decision‑making — not hypothetical assignments.
What You’ll Do
As a Consumer Insights Intern , you’ll support projects that help Johnson Outdoors better understand our consumers and how they engage with outdoor experiences:
Support consumer insights initiatives through data collection, analysis, and synthesis of qualitative and quantitative research
Assist with gathering and organizing consumer, market, and competitive data to inform innovation and business decisions
Collaborate with cross‑functional teams including Marketing, Innovation, Product, and Shared Services on insight‑driven projects
Help translate research findings into clear summaries, presentations, and actionable recommendations
Participate in innovation‑related projects, including concept exploration, trend analysis, and opportunity identification
Support documentation, reporting, and presentation of insights to internal stakeholders
This role is ideal for someone who’s naturally curious, enjoys problem‑solving, and is excited about turning data into meaningful stories.
What We’re Looking For
Current college student or recent graduate studying Marketing, Business, or a related field
Strong curiosity and passion for learning about consumers, behavior, and markets
Basic understanding of business, marketing, or innovation concepts
Strong analytical, critical‑thinking, and problem‑solving skills
Ability to organize information and communicate insights clearly
Authorized to work in the U.S. without employment‑based sponsorship
What You’ll Gain
A 10–12 week paid internship with real business impact
Exposure to consumer insights and innovation practices within a global organization
Hands‑on experience turning consumer research into actions that shape product and brand decisions
Opportunities to work cross‑functionally and gain a broad understanding of Johnson Outdoors and its business units
Experience contributing to a purpose‑driven company focused on sustainability, innovation, and improving outdoor experiences
Why Johnson Outdoors?
Because understanding people helps us better protect and inspire the places they explore.
At Johnson Outdoors, consumer insights drive innovation that supports meaningful outdoor experiences — today and for generations to come. If you’re looking for a summer internship that challenges your thinking, builds real‑world insight skills, and supports a mission bigger than any single product, we’d love to hear from you.
Apply today and spend your summer discovering insights where innovation meets the outdoors.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Job Category : Marketing
Requisition Number : CONSU001992
Posted : April 6, 2026
Full-Time
Hybrid
Locations
Showing 1 location
555 Main St
Racine, WI 53403, USA
Description
Get paid. Explore consumer behavior. Help shape how people experience the outdoors.
This summer, put your curiosity, analytical mindset, and passion for understanding people to work at Johnson Outdoors , a global outdoor recreation company dedicated to helping people get outside — and protecting the natural spaces we all value.
Across our Fishing, Watercraft, Camping, and Diving brands, we create innovative, consumer‑inspired products that connect people with nature while promoting responsible and sustainable outdoor recreation. Headquartered in downtown Racine on the shores of Lake Michigan, Johnson Outdoors blends a people‑first culture with a strong commitment to environmental stewardship and long‑term impact.
About the Internship
The Johnson Outdoors Summer Internship Program is a paid, hands‑on experience designed for college students and recent graduates ready to apply classroom learning to real business challenges.
Location: Racine, WI (Lake Michigan views included)
Schedule: ~40 hours/week
Timing: May or June 2026 through August 2026
Status: Temporary internship (not benefits‑eligible)
Interns at Johnson Outdoors are treated as true team members. You’ll work on meaningful projects that influence innovation, marketing strategy, and business decision‑making — not hypothetical assignments.
What You’ll Do
As a Consumer Insights Intern , you’ll support projects that help Johnson Outdoors better understand our consumers and how they engage with outdoor experiences:
Support consumer insights initiatives through data collection, analysis, and synthesis of qualitative and quantitative research
Assist with gathering and organizing consumer, market, and competitive data to inform innovation and business decisions
Collaborate with cross‑functional teams including Marketing, Innovation, Product, and Shared Services on insight‑driven projects
Help translate research findings into clear summaries, presentations, and actionable recommendations
Participate in innovation‑related projects, including concept exploration, trend analysis, and opportunity identification
Support documentation, reporting, and presentation of insights to internal stakeholders
This role is ideal for someone who’s naturally curious, enjoys problem‑solving, and is excited about turning data into meaningful stories.
What We’re Looking For
Current college student or recent graduate studying Marketing, Business, or a related field
Strong curiosity and passion for learning about consumers, behavior, and markets
Basic understanding of business, marketing, or innovation concepts
Strong analytical, critical‑thinking, and problem‑solving skills
Ability to organize information and communicate insights clearly
Authorized to work in the U.S. without employment‑based sponsorship
What You’ll Gain
A 10–12 week paid internship with real business impact
Exposure to consumer insights and innovation practices within a global organization
Hands‑on experience turning consumer research into actions that shape product and brand decisions
Opportunities to work cross‑functionally and gain a broad understanding of Johnson Outdoors and its business units
Experience contributing to a purpose‑driven company focused on sustainability, innovation, and improving outdoor experiences
Why Johnson Outdoors?
Because understanding people helps us better protect and inspire the places they explore.
At Johnson Outdoors, consumer insights drive innovation that supports meaningful outdoor experiences — today and for generations to come. If you’re looking for a summer internship that challenges your thinking, builds real‑world insight skills, and supports a mission bigger than any single product, we’d love to hear from you.
Apply today and spend your summer discovering insights where innovation meets the outdoors.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr