Senior Associate, Influencer Job at Weber Shandwick in New York
Weber Shandwick, New York, NY, United States
3 weeks ago Be among the first 25 applicants
Primary Responsibilities
Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
Manage influencer outreach, negotiations, contracting, and onboarding processes
Support content production, asset management, and timeline tracking across influencer programs
Coordinate approvals across client, legal, and integrated agency teams
Collaborate with paid social team to optimize influencer content for amplification
Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
Help manage reporting, performance tracking, and learnings for ongoing optimization
Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach
Qualifications
3 years’ experience working in influencer marketing, preferably at an agency or in-house at a brand
Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
Comfortable supporting influencer contracting and negotiations
Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven
Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table
Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
Team player who thrives in a collaborative, integrated environment
Is this you?
Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc). This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I). You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners: In an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database).
Be ready to lead at any moment: Working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
Hustle: Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: You understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences: On Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
Know how to build a story: You will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times.
Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
New York Salary range: $64,400-70,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr
In Summary: The WS Influencer Team is looking for a position at Weber Shandwick in New York . The role is the intersection of creative, strategy, marketing, technology, content creation and production . The team will manage influencer outreach, negotiations, contracting, and onboarding processes . The position requires you to be among the first 25 applicants .
En Español: 3 semanas atrás Estar entre los primeros 25 solicitantes Responsabilidades primarias Apoyar el desarrollo de la estrategia de influencers en múltiples niveles (celebridad, nivel medio, micro) Descubre, evalúe y recomiende talentos de influenciadores alineados con las metas del cliente y objetivos de la campaña Gestionar procesos de divulgación, negociación, contratación y incorporación de influencer Soporte a la producción de contenido, gestión de activos y seguimiento cronológico en todos los programas de influencias Coordinar aprobaciones entre equipos de clientes, agencias legales e integradas Colaborar con un equipo social pagado para optimizar contenidos de influyentes para amplificación Monitorear tendencias culturales, comportamientos de medios sociales y creadores emergentes para mantener nuestro trabajo por delante de la curva Proactivamente mejora al proceso, contribuye con ideas para evolucionar nuestro enfoque de influyente, y trae nuevas oportunidades a la mesa Administrar informes, habilidades de seguimiento de rendimiento y optimización continua Ayudar a gestionar una relación adecuada con las plataformas de comunicación social, ayudar a identificar y coordenar una experiencia profesional de marketing de alta calidad entre los grupos de talento que trabajan en las redes sociales. Curioso cultural orientado a los detalles y dirigido por las fechas límite se mantiene conectado con lo que está en tendencia, qué sigue adelante y quién está dando forma a conversaciones Self-starter quien toma iniciativa, resuelve problemas de manera independiente y no tiene miedo de traer pensamiento fresco a la mesa Trabajar cómodo en un entorno acelerado con múltiples flujos de trabajo y partes interesadas Jugador del equipo que prospera en un ambiente colaborativo e integrado ¿Eres tú? Ser un conductor de cultura: Debes tener una verdadera pasión y comprensión de la cultura pop y ser parte de la comunidad (ya sea música, juegos, moda, comida, cultura inclusiva, etc.) Debes estar abierto a un papel público; la voluntad de hablar públicamente sobre las tendencias de los influencers cuando se presentan oportunidades en nuestro equipo de influenciadores WS. Sé cómo identificar y administrar diversos proveedores y socios: En una industria donde las tecnologías (plataformas SaaS, AI, servicios gestionados, etc.) están surgiendo diariamente, con alto volumen, no menos, debes tener experiencia trabajando con RFPs y reuniones con empresas tecnológicas líderes para entender sus servicios e identificar su singularidad (y mantenerse al día con sus cambios continuos en nuestra base de datos de influenceros WS). Esté listo para liderar en cualquier momento: Trabajar con tus clientes potenciales, aprenderás a step up to the Sdates and effectively in the best interests of TikTok's clients and DTC's while also helping cultivate, mentor and mid-to junior staff members on the team. Hustly: Tenga en cuenta que cada empleado está dispuesto a desarrollar una gran cantidad de oportunidades de trabajo y/o sea capaz de cumplir con las condiciones actuales del mercado, así como ser el mejor trabajador / funcionario responsable en todo lo posible. Weber Shandwick recluta solicitantes calificados sin importar raza, color, religión, género, edad, origen étnico o nacional, estatus de veterano protegido, discapacidad física o mental, orientación sexual, identidad de sexo, estado civil o condición de ciudadanía. Hacemos que nuestro sitio web de carreras sea accesible a todos y cada uno de los usuarios. Si necesita un alojamiento para participar en el proceso de solicitud, póngase en contacto con nosotros en JobAppAccommodation@ipgdxtra.com. Esta dirección de correo electrónico no es para consultas generales de empleo o vendedores; más bien es estrictamente para candidatos que requieren asistencia especial para acceder a nuestra página web de empleo. Debido al volumen, no se pueden responder mensajes enviados a esta dirección de email que no están relacionados con un alojamiento. #J-18808-Ljbffr
Primary Responsibilities
Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
Manage influencer outreach, negotiations, contracting, and onboarding processes
Support content production, asset management, and timeline tracking across influencer programs
Coordinate approvals across client, legal, and integrated agency teams
Collaborate with paid social team to optimize influencer content for amplification
Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
Help manage reporting, performance tracking, and learnings for ongoing optimization
Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach
Qualifications
3 years’ experience working in influencer marketing, preferably at an agency or in-house at a brand
Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
Comfortable supporting influencer contracting and negotiations
Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven
Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table
Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
Team player who thrives in a collaborative, integrated environment
Is this you?
Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc). This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I). You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners: In an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database).
Be ready to lead at any moment: Working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
Hustle: Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: You understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences: On Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
Know how to build a story: You will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times.
Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
New York Salary range: $64,400-70,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr
In Summary: The WS Influencer Team is looking for a position at Weber Shandwick in New York . The role is the intersection of creative, strategy, marketing, technology, content creation and production . The team will manage influencer outreach, negotiations, contracting, and onboarding processes . The position requires you to be among the first 25 applicants .
En Español: 3 semanas atrás Estar entre los primeros 25 solicitantes Responsabilidades primarias Apoyar el desarrollo de la estrategia de influencers en múltiples niveles (celebridad, nivel medio, micro) Descubre, evalúe y recomiende talentos de influenciadores alineados con las metas del cliente y objetivos de la campaña Gestionar procesos de divulgación, negociación, contratación y incorporación de influencer Soporte a la producción de contenido, gestión de activos y seguimiento cronológico en todos los programas de influencias Coordinar aprobaciones entre equipos de clientes, agencias legales e integradas Colaborar con un equipo social pagado para optimizar contenidos de influyentes para amplificación Monitorear tendencias culturales, comportamientos de medios sociales y creadores emergentes para mantener nuestro trabajo por delante de la curva Proactivamente mejora al proceso, contribuye con ideas para evolucionar nuestro enfoque de influyente, y trae nuevas oportunidades a la mesa Administrar informes, habilidades de seguimiento de rendimiento y optimización continua Ayudar a gestionar una relación adecuada con las plataformas de comunicación social, ayudar a identificar y coordenar una experiencia profesional de marketing de alta calidad entre los grupos de talento que trabajan en las redes sociales. Curioso cultural orientado a los detalles y dirigido por las fechas límite se mantiene conectado con lo que está en tendencia, qué sigue adelante y quién está dando forma a conversaciones Self-starter quien toma iniciativa, resuelve problemas de manera independiente y no tiene miedo de traer pensamiento fresco a la mesa Trabajar cómodo en un entorno acelerado con múltiples flujos de trabajo y partes interesadas Jugador del equipo que prospera en un ambiente colaborativo e integrado ¿Eres tú? Ser un conductor de cultura: Debes tener una verdadera pasión y comprensión de la cultura pop y ser parte de la comunidad (ya sea música, juegos, moda, comida, cultura inclusiva, etc.) Debes estar abierto a un papel público; la voluntad de hablar públicamente sobre las tendencias de los influencers cuando se presentan oportunidades en nuestro equipo de influenciadores WS. Sé cómo identificar y administrar diversos proveedores y socios: En una industria donde las tecnologías (plataformas SaaS, AI, servicios gestionados, etc.) están surgiendo diariamente, con alto volumen, no menos, debes tener experiencia trabajando con RFPs y reuniones con empresas tecnológicas líderes para entender sus servicios e identificar su singularidad (y mantenerse al día con sus cambios continuos en nuestra base de datos de influenceros WS). Esté listo para liderar en cualquier momento: Trabajar con tus clientes potenciales, aprenderás a step up to the Sdates and effectively in the best interests of TikTok's clients and DTC's while also helping cultivate, mentor and mid-to junior staff members on the team. Hustly: Tenga en cuenta que cada empleado está dispuesto a desarrollar una gran cantidad de oportunidades de trabajo y/o sea capaz de cumplir con las condiciones actuales del mercado, así como ser el mejor trabajador / funcionario responsable en todo lo posible. Weber Shandwick recluta solicitantes calificados sin importar raza, color, religión, género, edad, origen étnico o nacional, estatus de veterano protegido, discapacidad física o mental, orientación sexual, identidad de sexo, estado civil o condición de ciudadanía. Hacemos que nuestro sitio web de carreras sea accesible a todos y cada uno de los usuarios. Si necesita un alojamiento para participar en el proceso de solicitud, póngase en contacto con nosotros en JobAppAccommodation@ipgdxtra.com. Esta dirección de correo electrónico no es para consultas generales de empleo o vendedores; más bien es estrictamente para candidatos que requieren asistencia especial para acceder a nuestra página web de empleo. Debido al volumen, no se pueden responder mensajes enviados a esta dirección de email que no están relacionados con un alojamiento. #J-18808-Ljbffr