Sr. Analyst, Marketing Insights

This role is responsible for uncovering actionable insights that drive data-informed decisions for Marketing campaigns, channels, and shopper experiences. Leads development of measurement frameworks, builds dashboards and translates complex data into clear, impactful stories to influence marketing strategy and optimize performance.**Additional Responsibilities** responsibilities as assigned or as the business needs **Education** Equivalent combinations of education and experience will be considered. **Experience** 6 years' experience with Marketing analytics; partnering with the business to determine goals, designing the measurement frameworks, evaluate the success of Marketing efforts and delivering recommendations to senior leadership.Experience using advanced analytical techniques to solve complex business problems from massive datasets. Experience with marketing databases, segmentation, clustering, profiling and modeling tools as well as web analytics preferred.Hands-on experience with reporting, data discovery and visualization tools.**Skills & Abilities** Strong analytical mindset with the ability to translate complex data into actionable insights. Excellent communication and presentation skills, with the ability to influence executive leaders with stories built on data. Project management skills with proven ability to lead implementation of analytical processes with accurate and efficient repeatable results. Ability to effectively present information with visualizations with a focus on telling an impactful story. Knowledge of analytical, quantitative & statistical approaches to derive insights from large, data sets solving complex, ambiguous business problems using business acumen. **Travel Requirements**
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