Associate Manager, Media Data Engineering - US
WPP Media, New York, NY, United States
New York, United States
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Unite
WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. With media and commerce constantly merging, this role is part of an innovative CPG environment centered on delivering meaningful consumer experiences.
Role Summary – Data Engineering – Media Measurement
Support the development and maintenance of data engineering solutions for media measurement and analytics tailored to the needs of our client, Unilever. This embedded role requires close collaboration with Unilever's data engineers, analysts, and business stakeholders, as well as WPP's internal teams, to ensure reliable, scalable, and high-quality data flows for media performance reporting and insights within the client ecosystem.
Key Responsibilities – Data Engineering
Maintain and support data pipelines for ingesting, transforming, and storing media data from multiple sources, predominantly within the Unilever environment.
Assist in the implementation of data models and semantic layers to support analytics and reporting use cases.
Build, update, and maintain dashboards and data visualization tools, ensuring data accuracy and usability for business stakeholders.
Collaborate directly with Unilever's analytics and business teams and WPP internal teams to understand requirements and deliver data solutions that meet their specific business needs.
Monitor data quality within the client's data landscape, troubleshoot issues, and implement improvements to ensure data reliability.
Support the integration of new media data sources and tools relevant to Unilever's marketing and media strategies.
Document data processes and contribute to best practice sharing within the WPP Media team, while also aligning with Unilever’s operational standards.
Partner with WPP's Performance Analytics for dashboard and data needs, and with WPP's Advanced Analytics for model integration, ensuring seamless data flow.
Focus on the engineering aspect to support both client and WPP teams, without owning insight generation or methodology design.
Skills and Experience – Data Engineering
3–5 years of experience in data engineering or related field.
Proficiency with SQL, Python, and cloud data platforms (Azure, AWS, GCP).
Hands‑on experience with dashboard development and maintenance (Power BI, Tableau, or similar).
Experience with data pipeline tools (Databricks, Airflow).
Strong analytical and problem‑solving skills.
Ability to communicate technical concepts to non‑technical stakeholders.
Bachelor’s degree in Computer Science, Data Engineering, or related field.
Experience with media or marketing data.
Experience with data visualization platforms beyond Power BI/Tableau.
Experience in consumer goods or media/advertising industry.
Exposure to advanced analytics or machine learning workflows.
Role Summary – Media Performance Analytics Manager
Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data‑driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject‑matter expert on media analytics tools and methodologies, representing WPP’s best‑in‑class expertise within the client environment.
Key Responsibilities – Media Performance Analytics Manager
Execute and continuously advance media measurement for Unilever campaigns, including setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP’s best practices and methodologies.
Develop data‑driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders.
Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development.
Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever’s needs.
Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP’s thought leadership and innovation to Unilever.
Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever’s objectives.
Partner with WPP’s Data Engineering for data and dashboard support, and with WPP’s Advanced Analytics for applying advanced methods to Unilever’s challenges.
Facilitate data pipeline and model development efforts for the client while not owning these developments.
Skills and Experience – Media Performance Analytics Manager
3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client‑side role.
Bachelor’s degree required; advanced degree a plus.
Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
Experience with media measurement, campaign analytics, and data storytelling.
Strong analytical, problem‑solving, storytelling, and communication skills, adaptable to both agency and client environments.
Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client‑embedded team structure.
Proven ability to thrive in a dynamic, client‑facing environment, balancing diverse stakeholder needs with WPP’s internal policies and strategic objectives.
Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
Awareness of digital marketing measurement tools (MMM, attribution, brand health, lift/incrementality testing, data clean rooms).
Experience with data visualization (Power BI) and basic coding tools (SQL, Python).
Life at WPP Media and Benefits
WPP Media invests in employee growth and encourages a collaborative culture. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees have access to global networks to pursue passions and learning opportunities at the cutting edge of media and advertising.
Equal Opportunity Statement
WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Pay Range
US Pay Range: $60,000 – $140,000 USD
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Unite
WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. With media and commerce constantly merging, this role is part of an innovative CPG environment centered on delivering meaningful consumer experiences.
Role Summary – Data Engineering – Media Measurement
Support the development and maintenance of data engineering solutions for media measurement and analytics tailored to the needs of our client, Unilever. This embedded role requires close collaboration with Unilever's data engineers, analysts, and business stakeholders, as well as WPP's internal teams, to ensure reliable, scalable, and high-quality data flows for media performance reporting and insights within the client ecosystem.
Key Responsibilities – Data Engineering
Maintain and support data pipelines for ingesting, transforming, and storing media data from multiple sources, predominantly within the Unilever environment.
Assist in the implementation of data models and semantic layers to support analytics and reporting use cases.
Build, update, and maintain dashboards and data visualization tools, ensuring data accuracy and usability for business stakeholders.
Collaborate directly with Unilever's analytics and business teams and WPP internal teams to understand requirements and deliver data solutions that meet their specific business needs.
Monitor data quality within the client's data landscape, troubleshoot issues, and implement improvements to ensure data reliability.
Support the integration of new media data sources and tools relevant to Unilever's marketing and media strategies.
Document data processes and contribute to best practice sharing within the WPP Media team, while also aligning with Unilever’s operational standards.
Partner with WPP's Performance Analytics for dashboard and data needs, and with WPP's Advanced Analytics for model integration, ensuring seamless data flow.
Focus on the engineering aspect to support both client and WPP teams, without owning insight generation or methodology design.
Skills and Experience – Data Engineering
3–5 years of experience in data engineering or related field.
Proficiency with SQL, Python, and cloud data platforms (Azure, AWS, GCP).
Hands‑on experience with dashboard development and maintenance (Power BI, Tableau, or similar).
Experience with data pipeline tools (Databricks, Airflow).
Strong analytical and problem‑solving skills.
Ability to communicate technical concepts to non‑technical stakeholders.
Bachelor’s degree in Computer Science, Data Engineering, or related field.
Experience with media or marketing data.
Experience with data visualization platforms beyond Power BI/Tableau.
Experience in consumer goods or media/advertising industry.
Exposure to advanced analytics or machine learning workflows.
Role Summary – Media Performance Analytics Manager
Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data‑driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject‑matter expert on media analytics tools and methodologies, representing WPP’s best‑in‑class expertise within the client environment.
Key Responsibilities – Media Performance Analytics Manager
Execute and continuously advance media measurement for Unilever campaigns, including setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP’s best practices and methodologies.
Develop data‑driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders.
Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development.
Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever’s needs.
Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP’s thought leadership and innovation to Unilever.
Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever’s objectives.
Partner with WPP’s Data Engineering for data and dashboard support, and with WPP’s Advanced Analytics for applying advanced methods to Unilever’s challenges.
Facilitate data pipeline and model development efforts for the client while not owning these developments.
Skills and Experience – Media Performance Analytics Manager
3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client‑side role.
Bachelor’s degree required; advanced degree a plus.
Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
Experience with media measurement, campaign analytics, and data storytelling.
Strong analytical, problem‑solving, storytelling, and communication skills, adaptable to both agency and client environments.
Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client‑embedded team structure.
Proven ability to thrive in a dynamic, client‑facing environment, balancing diverse stakeholder needs with WPP’s internal policies and strategic objectives.
Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
Awareness of digital marketing measurement tools (MMM, attribution, brand health, lift/incrementality testing, data clean rooms).
Experience with data visualization (Power BI) and basic coding tools (SQL, Python).
Life at WPP Media and Benefits
WPP Media invests in employee growth and encourages a collaborative culture. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees have access to global networks to pursue passions and learning opportunities at the cutting edge of media and advertising.
Equal Opportunity Statement
WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Pay Range
US Pay Range: $60,000 – $140,000 USD
#J-18808-Ljbffr