Business Development Manager
Touchstone Communications PK, Dallas, TX, United States
Business Development Manager (BDM) – Overview
The Business Development Manager (BDM) will drive the U.S. expansion of a premium motorcycle protective gear and leather apparel brand, growing its retail presence and B2B distribution network.
Core Responsibilities
Retail Network Development – Identify and onboard motorcycle gear shops, multi-brand retailers, and specialty riding stores; build relationships; negotiate product placements and shelf space; ensure strong in-store brand presence.
B2B Sales & Distribution – Develop partnerships with distributors, wholesalers, riding clubs, and associations; execute bulk sales agreements; manage pricing discussions and margins; expand regional coverage through structured distribution.
Market Expansion Strategy – Identify high-potential cities and regions; conduct competitor and pricing analysis; develop territory-wise growth plans; provide feedback to product and leadership teams.
Relationship Management – Maintain long-term partnerships with retailers and distributors; ensure repeat orders and consistent engagement; handle partner concerns and resolve issues proactively; represent the brand at trade shows and industry events.
Brand Activation (Offline) – Coordinate in-store promotions and visibility; work with biker communities for brand awareness; support local events, rides, and partnerships; strengthen brand identity as a premium riding gear brand.
Key KPIs
Number of active retail stores onboarded
Growth in B2B revenue (non‑ecommerce)
Distributor network expansion
Repeat order rate
Market penetration by region
Brand visibility in physical stores
Requirements
Education: Bachelor’s degree in Business, Sales, or related field.
Experience: 3–7 years in retail sales, B2B development, or distribution networks; experience in automotive, motorcycle, or apparel industry is a strong plus.
Skills: Strong negotiation and persuasion ability; relationship-driven mindset; field sales and territory management; market analysis and reporting; self-driven with high ownership.
Scope Note
This role excludes all e-commerce operations, including Amazon, Shopify, and online marketplaces. Focus is strictly on offline retail, distribution, and B2B growth.
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The Business Development Manager (BDM) will drive the U.S. expansion of a premium motorcycle protective gear and leather apparel brand, growing its retail presence and B2B distribution network.
Core Responsibilities
Retail Network Development – Identify and onboard motorcycle gear shops, multi-brand retailers, and specialty riding stores; build relationships; negotiate product placements and shelf space; ensure strong in-store brand presence.
B2B Sales & Distribution – Develop partnerships with distributors, wholesalers, riding clubs, and associations; execute bulk sales agreements; manage pricing discussions and margins; expand regional coverage through structured distribution.
Market Expansion Strategy – Identify high-potential cities and regions; conduct competitor and pricing analysis; develop territory-wise growth plans; provide feedback to product and leadership teams.
Relationship Management – Maintain long-term partnerships with retailers and distributors; ensure repeat orders and consistent engagement; handle partner concerns and resolve issues proactively; represent the brand at trade shows and industry events.
Brand Activation (Offline) – Coordinate in-store promotions and visibility; work with biker communities for brand awareness; support local events, rides, and partnerships; strengthen brand identity as a premium riding gear brand.
Key KPIs
Number of active retail stores onboarded
Growth in B2B revenue (non‑ecommerce)
Distributor network expansion
Repeat order rate
Market penetration by region
Brand visibility in physical stores
Requirements
Education: Bachelor’s degree in Business, Sales, or related field.
Experience: 3–7 years in retail sales, B2B development, or distribution networks; experience in automotive, motorcycle, or apparel industry is a strong plus.
Skills: Strong negotiation and persuasion ability; relationship-driven mindset; field sales and territory management; market analysis and reporting; self-driven with high ownership.
Scope Note
This role excludes all e-commerce operations, including Amazon, Shopify, and online marketplaces. Focus is strictly on offline retail, distribution, and B2B growth.
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