USA inc. is hiring: Publicity Specialist in Los Angeles
USA inc., Los Angeles, CA, United States
Position Summary
The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate with other team members to support the overall public relations initiatives for the productions.
Essential Job Functions & Responsibilities
Media Research & Outreach
Assist in building national and regional media lists for entertainment productions
Pitch media outlets to secure coverage for the productions
Establish and maintain relationships with media professionals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
Develop submission plans for publicity campaigns and implement them
Understand and execute social publicity tactics on behalf of clients
Identify media influencers to use on behalf of clients
Ensure submission plans are executed efficiently and effectively
Content Development
Writing compelling press materials, pitch letters, and promotional copy
Responsible for writing press releases and pitches
Analysis
Monitor publicity campaign performance and provide regular reports to the Publicity Lead
Assist in analyzing media coverage and audience reach
Other Common Job Functions
Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
Work collaboratively with team members that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements
Required
Bachelor's Degree in Public Relations, Communications, Marketing, or related field
Previous experience in public relations, publicity, or related field
Strong written and verbal communication skills
Knowledge of media outlets and industry influencers
Detail-oriented with strong organizational and multitasking skills
Preferred
Experience in the entertainment industry
Ability to speak and read Japanese
Desired Skills and Abilities
Strong interpersonal and relationship-building skills
Ability to work collaboratively in a team environment
Analytical thinking and problem-solving skills
Passion for entertainment and pop culture
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
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The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate with other team members to support the overall public relations initiatives for the productions.
Essential Job Functions & Responsibilities
Media Research & Outreach
Assist in building national and regional media lists for entertainment productions
Pitch media outlets to secure coverage for the productions
Establish and maintain relationships with media professionals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
Develop submission plans for publicity campaigns and implement them
Understand and execute social publicity tactics on behalf of clients
Identify media influencers to use on behalf of clients
Ensure submission plans are executed efficiently and effectively
Content Development
Writing compelling press materials, pitch letters, and promotional copy
Responsible for writing press releases and pitches
Analysis
Monitor publicity campaign performance and provide regular reports to the Publicity Lead
Assist in analyzing media coverage and audience reach
Other Common Job Functions
Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
Work collaboratively with team members that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements
Required
Bachelor's Degree in Public Relations, Communications, Marketing, or related field
Previous experience in public relations, publicity, or related field
Strong written and verbal communication skills
Knowledge of media outlets and industry influencers
Detail-oriented with strong organizational and multitasking skills
Preferred
Experience in the entertainment industry
Ability to speak and read Japanese
Desired Skills and Abilities
Strong interpersonal and relationship-building skills
Ability to work collaboratively in a team environment
Analytical thinking and problem-solving skills
Passion for entertainment and pop culture
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
#J-18808-Ljbffr