Manager, Consumer Insights
CarMax Business Services, Richmond, VA, United States
About this Job
Disrupting the marketplace more than 30 years ago, CarMax became the largest used car retailer in the US. However, our goals as a company aren’t just to be the best in the industry but a leading retailer across all industries. As a Consumer Insights Manager, you’ll play a key part in driving CarMax’s success as a customer-centric company by helping the organization:
Further understand how consumers shop for and sell cars
Improve the customer experience across channels
Better convert customers into buyers & sellers
Develop and enhance strategies that meet evolving consumer needs
This role will provide the opportunity to apply strategic thinking, problem solving, market research methodologies, and data analytics to unique and complex problems.
This individual will be a leader within the CarMax marketing team, informing, persuading, influencing, and supporting consumer-driven initiatives within marketing and beyond.
What you will do – Essential Responsibilities
Design and lead research & analysis initiatives, utilizing in-depth knowledge of CarMax’s business and market research expertise
Analyze research findings, both qualitative and quantitative data, and translate results into clear and useful business insights
Act as a subject matter expert for customer and survey data, consulting with stakeholders on strategic opportunities and priorities
Create and distribute customer experience-focused reporting to influence strategic decision-making
Partner both within the team and cross-functionally to make recommendations, influence change, and inform strategies and decision-making
Partner with and lead relationships with research vendors for specific initiatives and projects
Supervise other team members on projects and business objectives, providing tactical guidance and performance-based feedback to support their development
What we offer
Career Progression: CarMax will invest heavily in your growth and development. Focusing on results rather than tenure, CarMax has many career opportunities for internal progression at a fast-growing, best-of-breed company.
Best in class training opportunities: CarMax offers hands-on training, focusing on areas such as Statistics and Test Design, Communication and Influence, and SQL. Our community is also committed to your success, offering knowledge and support along every step of the journey.
Unique community: We pride ourselves on offering a great company culture with great work-life balance and a diverse community. CarMax has been named one of the ‘100 Best Places to Work’ by FORTUNE magazine each year since 2005 and was recognized recently by FlexJobs & Forbes as a top company for millennials seeking work-life balance.
Competitive benefits: CarMax offers highly competitive benefits including but not limited to: Flexible time away, work-life balance, employee stock purchase, 401k matching, company-sponsored healthcare.
Qualifications and Requirements
Four-year degree in an analytical field and/or the social sciences
5+ years of relevant experience in customer analytics and/or research
Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction
Experience with qualitative and quantitative research methods, including:
Survey design
Consumer focus group and IDI design and moderation
Statistical techniques including regression and multivariate analysis
Excellent verbal, written and interpersonal skills
Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
Strong teamwork skills and the ability to partner with cross-functional teams to deliver work
Experience with MS Excel, MS PowerPoint, relational databases
Experience with survey platforms such as Qualtrics and BI tools such as Tableau is a plus
Willingness to travel periodically for project work
Work Location and Arrangement
This role will be based out of the CarMax Midtown Office (Richmond, VA) and associates will work onsite 5 days per week.
Work Authorization
Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship will not be considered for this specific role.
About CarMax
CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinkingaround the way cars are bought and soldhas helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.
Ouramazing team of more than 25,000 associates work together to deliver iconic customer experiences.Along the way,we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and areone of the FORTUNE 100 Best Companies to Work For®.
Our Commitment to Diversity and Inclusion
CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.
CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, protected veteran status, disability status, and any other characteristics protected by law.
Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.
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Disrupting the marketplace more than 30 years ago, CarMax became the largest used car retailer in the US. However, our goals as a company aren’t just to be the best in the industry but a leading retailer across all industries. As a Consumer Insights Manager, you’ll play a key part in driving CarMax’s success as a customer-centric company by helping the organization:
Further understand how consumers shop for and sell cars
Improve the customer experience across channels
Better convert customers into buyers & sellers
Develop and enhance strategies that meet evolving consumer needs
This role will provide the opportunity to apply strategic thinking, problem solving, market research methodologies, and data analytics to unique and complex problems.
This individual will be a leader within the CarMax marketing team, informing, persuading, influencing, and supporting consumer-driven initiatives within marketing and beyond.
What you will do – Essential Responsibilities
Design and lead research & analysis initiatives, utilizing in-depth knowledge of CarMax’s business and market research expertise
Analyze research findings, both qualitative and quantitative data, and translate results into clear and useful business insights
Act as a subject matter expert for customer and survey data, consulting with stakeholders on strategic opportunities and priorities
Create and distribute customer experience-focused reporting to influence strategic decision-making
Partner both within the team and cross-functionally to make recommendations, influence change, and inform strategies and decision-making
Partner with and lead relationships with research vendors for specific initiatives and projects
Supervise other team members on projects and business objectives, providing tactical guidance and performance-based feedback to support their development
What we offer
Career Progression: CarMax will invest heavily in your growth and development. Focusing on results rather than tenure, CarMax has many career opportunities for internal progression at a fast-growing, best-of-breed company.
Best in class training opportunities: CarMax offers hands-on training, focusing on areas such as Statistics and Test Design, Communication and Influence, and SQL. Our community is also committed to your success, offering knowledge and support along every step of the journey.
Unique community: We pride ourselves on offering a great company culture with great work-life balance and a diverse community. CarMax has been named one of the ‘100 Best Places to Work’ by FORTUNE magazine each year since 2005 and was recognized recently by FlexJobs & Forbes as a top company for millennials seeking work-life balance.
Competitive benefits: CarMax offers highly competitive benefits including but not limited to: Flexible time away, work-life balance, employee stock purchase, 401k matching, company-sponsored healthcare.
Qualifications and Requirements
Four-year degree in an analytical field and/or the social sciences
5+ years of relevant experience in customer analytics and/or research
Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction
Experience with qualitative and quantitative research methods, including:
Survey design
Consumer focus group and IDI design and moderation
Statistical techniques including regression and multivariate analysis
Excellent verbal, written and interpersonal skills
Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
Strong teamwork skills and the ability to partner with cross-functional teams to deliver work
Experience with MS Excel, MS PowerPoint, relational databases
Experience with survey platforms such as Qualtrics and BI tools such as Tableau is a plus
Willingness to travel periodically for project work
Work Location and Arrangement
This role will be based out of the CarMax Midtown Office (Richmond, VA) and associates will work onsite 5 days per week.
Work Authorization
Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship will not be considered for this specific role.
About CarMax
CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinkingaround the way cars are bought and soldhas helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.
Ouramazing team of more than 25,000 associates work together to deliver iconic customer experiences.Along the way,we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and areone of the FORTUNE 100 Best Companies to Work For®.
Our Commitment to Diversity and Inclusion
CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.
CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, protected veteran status, disability status, and any other characteristics protected by law.
Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.
#J-18808-Ljbffr