Air Apps is hiring: User Acquisition Specialist in San Francisco
Air Apps, San Francisco, CA, United States
About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
Please note this post serves the purpose of enhancing our talent pool while we prepare to launch the official job. As soon as it gets posted we will get in touch with you.
Responsibilities
Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.
Benefits
Apple hardware ecosystem for work.
Annual Bonus.
Medical Insurance (including vision & dental).
Disability insurance - short and long-term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget.
Free meals at the hub.
Gym membership.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Interested? Apply now and help shape the future of digital experiences at Air Apps!
#J-18808-Ljbffr
In Summary: Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP) We need your passion and ambition to help us change how people plan, work, and live . The role is a User Acquisition Manager (Performance Marketing) at Air Apps .
En Español: En Air Apps creemos en pensar más y movernos más rápido. Somos una empresa familiar fundada con la misión de crear el primer planificador de recursos personales y empresariales (PRP) impulsado por IA, y necesitamos su pasión y ambición para ayudarnos a cambiar la forma en que las personas planean, trabajan y viven. Nacido en Lisboa, Portugal en 2018y ahora con oficinas tanto en Lisbona como en San Francisco nos hemos mantenido autofinanciados mientras alcanzamos más de 100 millones de descargas en todo el mundo. Nuestro enfoque a largo plazo nos impulsa a desafiar el status quo cada día, empujando los límites de soluciones basadas en AI que realmente hacen una diferencia. Aquí, usted será una fuerza creativa, dando forma a productos que empoderen a las personas en el mundo entero. En cuanto se publique, nos pondremos en contacto con usted. Responsabilidades Planificación Estratégica: Desarrollar y ejecutar estrategias de adquisición de usuarios multicanal, incluida la búsqueda pagada, las redes sociales pagadas, los anuncios de visualización, el marketing de influencers y los programas de referencia. Gestión de campañas: Configurar, monitorear y optimizar las campanas publicitarias para obtener un ROI máximo, gestionar presupuestos, ofertas y parámetros de orientación. Análisis e Informe: Rastrear métricas clave del rendimiento (CPI, CPA, LTV) utilizando herramientas de análisis y atribución, y proporcionar información accionable a los interesados. Experimentación: Constantemente probar nuevos canales, anuncios creativos y mensajería para identificar áreas de mejora y impulsar el crecimiento incremental. Colaboración funcional: Proyecto, analítica y equipos creativos para mejorar sus capacidades de trabajo. Celebramos la diversidad en todas sus formas y creemos que las voces y experiencias variadas nos hacen más fuertes. Disclaimer de Aplicaciones En Air Apps, valoramos la transparencia e integridad en nuestro proceso de contratación. Los solicitantes deben presentar su propio trabajo sin ninguna asistencia generada por IA. Cualquier uso de AI en materiales de aplicación, evaluaciones o entrevistas resultará en descalificación.
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
Please note this post serves the purpose of enhancing our talent pool while we prepare to launch the official job. As soon as it gets posted we will get in touch with you.
Responsibilities
Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.
Benefits
Apple hardware ecosystem for work.
Annual Bonus.
Medical Insurance (including vision & dental).
Disability insurance - short and long-term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget.
Free meals at the hub.
Gym membership.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Interested? Apply now and help shape the future of digital experiences at Air Apps!
#J-18808-Ljbffr
In Summary: Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP) We need your passion and ambition to help us change how people plan, work, and live . The role is a User Acquisition Manager (Performance Marketing) at Air Apps .
En Español: En Air Apps creemos en pensar más y movernos más rápido. Somos una empresa familiar fundada con la misión de crear el primer planificador de recursos personales y empresariales (PRP) impulsado por IA, y necesitamos su pasión y ambición para ayudarnos a cambiar la forma en que las personas planean, trabajan y viven. Nacido en Lisboa, Portugal en 2018y ahora con oficinas tanto en Lisbona como en San Francisco nos hemos mantenido autofinanciados mientras alcanzamos más de 100 millones de descargas en todo el mundo. Nuestro enfoque a largo plazo nos impulsa a desafiar el status quo cada día, empujando los límites de soluciones basadas en AI que realmente hacen una diferencia. Aquí, usted será una fuerza creativa, dando forma a productos que empoderen a las personas en el mundo entero. En cuanto se publique, nos pondremos en contacto con usted. Responsabilidades Planificación Estratégica: Desarrollar y ejecutar estrategias de adquisición de usuarios multicanal, incluida la búsqueda pagada, las redes sociales pagadas, los anuncios de visualización, el marketing de influencers y los programas de referencia. Gestión de campañas: Configurar, monitorear y optimizar las campanas publicitarias para obtener un ROI máximo, gestionar presupuestos, ofertas y parámetros de orientación. Análisis e Informe: Rastrear métricas clave del rendimiento (CPI, CPA, LTV) utilizando herramientas de análisis y atribución, y proporcionar información accionable a los interesados. Experimentación: Constantemente probar nuevos canales, anuncios creativos y mensajería para identificar áreas de mejora y impulsar el crecimiento incremental. Colaboración funcional: Proyecto, analítica y equipos creativos para mejorar sus capacidades de trabajo. Celebramos la diversidad en todas sus formas y creemos que las voces y experiencias variadas nos hacen más fuertes. Disclaimer de Aplicaciones En Air Apps, valoramos la transparencia e integridad en nuestro proceso de contratación. Los solicitantes deben presentar su propio trabajo sin ninguna asistencia generada por IA. Cualquier uso de AI en materiales de aplicación, evaluaciones o entrevistas resultará en descalificación.